Blue Shield of California is promising a simpler, cheaper pharmacy benefits model. Can it deliver?
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Blue Shield of California wants to replace its middleman.

The health insurer, one of the largest in the nation’s most populous state, revealed in August it will drop CVS Caremark as the sole manager of its pharmacy benefits. In Caremark’s place, Blue Shield of California will contract out the job to five separate companies.

To those in the industry, it’s an audacious plan that cuts to the center of controversy over the role that pharmacy benefit managers like CVS play in the U.S. Blue Shield of California, or BSCA, expects to save $500 million a year from the move, calling it a “milestone” for a “broken prescription drug system.”

It’s still not clear whether BSCA can make the arrangement work, though. Big questions loom: Can the insurer coordinate pharmacy benefits across different vendors and actually generate meaningful savings? Will it lose employer clients along the way? How will other payers and PBMs react?

Investors seem to think BSCA has a chance. The insurer’s Aug. 17 announcement sent CVS’ shares sinking, along with the stocks of other major insurers that own PBMs.

But the market reaction — based on fears of more disruption in the PBM industry, already under heavy congressional and regulatory scrutiny — was overblown, industry experts say. A contracting experiment from a regional health plan, even one as large as BSCA, is unlikely to upend the ossified sector.

Still, BSCA’s willingness to make a risky bet shows payers’ growing appetite to take aggressive action to curb drug costs.

“It’s an interesting idea,” said Mike Fox, who worked as a managing director at insurance services company Willis Towers Watson for almost three decades. “But I think there’s pretty serious skepticism around how this is actually going to work and if they’re going to be able to generate savings.”

BSCA’s gamble

The largest PBMs, like Caremark, are a one-stop shop for managing prescription drug benefits. The companies create formularies of covered treatments, wield their purchasing power to negotiate rebates and discounts from drugmakers and contract with pharmacies to reimburse for medicines.

PBMs say they help lower drug prices and slow drug spending growth. But as middlemen between payers and drugmakers, PBMs are at the center of public ire over high drug costs.

To critics, PBMS favor high-cost drugs so they earn larger rebates and therefore reap higher profits. They have also been slammed for hidden fees, self-dealing and complex black box contracts that health insurers and employers say leave them in the dark.

BSCA is trying to wrest back some control. In its new arrangement, the payer is assuming direct oversight of pharmacy benefits by contracting with different vendors for various pharmacy services. Amazon will dispense non-specialty brand and generic medications to members’ homes. Mark Cuban Cost Plus Drug Company will help members get affordable prices for generic drugs at retail pharmacies, while midsize PBM Prime Therapeutics will negotiate rebates for all drugs in the pharmacy benefit.