Borderlands: Lectra sees more manufacturers leave Asia for the Americas
Lectra, a Paris-based solutions provider for the apparel, furniture and automotive markets, is seeing more nearshoring to locations such as Mexico, the Dominican Republic, Puerto Rico and Central America. (Photo: Jim Allen/FreightWaves)
Lectra, a Paris-based solutions provider for the apparel, furniture and automotive markets, is seeing more nearshoring to locations such as Mexico, the Dominican Republic, Puerto Rico and Central America. (Photo: Jim Allen/FreightWaves)

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Borderlands is a weekly rundown of developments in the world of United States-Mexico cross-border trucking and trade. This week: Lectra sees more manufacturers leave Asia for the Americas; steel wire maker opens $22M logistics hub in South Texas; GrubMarket acquires Pharr, Texas-based London Fruit; and chemical logistics provider to open distribution facility in Arizona.

Lectra sees more manufacturers leave Asia for the Americas

As more global manufacturers seek to cut costs and risks in their supply chains, many are seeing locations across the Americas as prime destinations for new or expanding factories.

Large brands that were relying on factories in Asia to manufacture their products are deciding to make their investments closer to their end consumers in North America, said Leonard Marano, president of the Americas for Lectra.

Founded in 1973 in Paris and with 2,500 employees worldwide today, Lectra provides industrial intelligence solutions — software, equipment, data and services — to the fashion, automotive, furniture and aerospace markets.

“Coming out of the pandemic, customers across all of our markets are rethinking their supply chain,” Marano told FreightWaves. “It’s not just the supply side, there’s the production side. We see a very strong desire to get products closer to the consumer, which allows for better control of inventory, better control of quality, reduces lead times and speeds up time to market.”

An example is one of Lectra’s newest customers, Mexico City-based Preslow, a retail apparel manufacturer. The company, which makes uniforms and corporate apparel, chose Lectra to help move manufacturing away from Asia and reshore more production back into Mexico.

Preslow, which counts Walmart as one of its biggest customers, had to rethink its supply chain when the pandemic disrupted workflows around the world.

“We were hit hard in 2020 because orders were being canceled and it was all a mess,” Isaac Presburger, Preslow’s sales manager, said in a news release.

Before 2020, around 40% of the outerwear Preslow produced was made overseas; now that number has fallen to about 20%. Preslow is making more of its apparel at its Mexico City factory — an estimated 1 million garments a year — using Lectra’s software and hardware.

Marano said when manufacturers are closer to their customers, it can help save money through production flexibility.

“When you’re close to the end markets, you don’t have to mass produce at the level that you have before. You could do smaller runs, which means the likelihood of you selling more of your product run completely, rather than having to write it off,” Marano said.