BrandPilot AI Adds Threads Integration to Social Runway Platform and Issues Share Options

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Toronto, Ontario--(Newsfile Corp. - March 28, 2025) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF), a leading innovator in AI-powered marketing and advertising technology, today announced that its Social Runway platform, a comprehensive social media management solution, now offers seamless integration with Threads, enabling agencies and brands to efficiently schedule and publish content on the rapidly growing social network.

This update allows Social Runway users to leverage the immense growth and engagement potential of Threads, which boasts 320 million monthly active users and recently saw 1 million daily signups.[1] With a median engagement rate of 6.25%, significantly higher than X's 3.6%, Threads presents a powerful opportunity for brands to connect with their audience.[2]

"We are thrilled to bring a Threads integration to Social Runway," said Brandon Mina, CEO of BrandPilot AI. "This update reflects our commitment to providing our users with the tools they need to succeed in the ever-evolving social media landscape. By facilitating Threads content management, we are empowering brands to capitalize on this high-growth platform and achieve their marketing goals."

Threads' rapid growth and exceptional engagement rates make it an essential platform for brands seeking to expand their reach and deepen audience connections. Social Runway's integration allows users to efficiently manage their Threads presence, maximizing visibility and interaction within this dynamic social environment.

Effective March 27, 2025, the Company granted 3,000,000 common share purchase options (the "Options", and each an "Option") pursuant to the Company's omnibus share compensation plan (the "Plan") to a consultant retained to provide business development, product marketing and fundraising services. The Options vest immediately and grant the holder the right to purchase one common share in the capital of the Company (each a "Common Share") at a purchase price of $0.05 per Common Share for a period of 1 year from the date of issue. Accordingly, the Options expire March 27, 2026.

Following this grant, the Company has an aggregate of 11392,750 options outstanding, representing, in aggregate, approximately 8.2% of the outstanding common shares of the Company.

None of the securities will be registered under the United States Securities Act of 1933, as amended (the "1933 Act"), and none of them may be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the 1933 Act.