Should You Buy the 3 Highest-Paying Dividend Stocks in the Dow Jones?

In This Article:

Key Points

  • The Dow Jones Industrial Average consists of some of the United States' most resilient companies.

  • Simply being part of the Dow, however, doesn’t inherently mean it’s a great dividend-paying holding.

  • As always, every potential investment should be made on a case-by-case basis.

  • 10 stocks we like better than Chevron ›

The premise makes enough basic sense -- dividend income is good, so more dividend income is better. Therefore, if you want dividend income, make a point of buying higher-yielding stocks. Veteran investors know things aren't quite this simple, though. There's always more to the story. For instance, is the dividend in question actually going to be paid in the future, or is the underlying stock itself likely to lose value? What if you limited your options to the blue-chip stocks that make up the Dow Jones Industrial Average (DJINDICES: ^DJI)?

While no one can see the future, these are reasonable questions.

An income investor looking for dividend-paying stocks.
Image source: Getty Images.

Putting things in their proper perspective

At the risk of being oversimplistic, there's more to the matter than yield alone. Dividend yields are often inflated due to a stock's decline in anticipation of a dividend cut, for instance. Or, maybe that ticker's payout hasn't grown in some time and isn't likely to grow anytime soon. If you hold that stock long enough, eventually you'll lose ground to inflation.

Still, if your priority is generating immediate investment income, bigger yields are at least the right starting point, provided you do all the other necessary due diligence.

One could argue that being included in the Dow is due diligence. Standard & Poor's handpicks the Dow's 30 holdings based on nothing but qualitative factors, after all, with the goal of representing the best of America's business landscape. It's not a crazy idea. Even though these 30 companies are regularly swapped out as the business world itself evolves, few would deny that the Dow Jones Industrial Average is a pretty good snapshot of American ingenuity and resiliency.

That's not quite what dividend-seeking investors are worried about, though. While they can certainly appreciate resiliency, their chief concern is producing income now, with a growing amount of income later.

Enter Verizon Communications (NYSE: VZ), Chevron (NYSE: CVX), and Merck (NYSE: MRK), the Dow's three highest-yielding constituents at this time, with trailing-12-month dividend yields of 6.3%, 4.9%, and 4%, respectively. Are any or all of these stocks a buy for income-seeking investors simply because they're Dow names, or are their yields above average just because their stocks are struggling due to danger on the horizon?