China's small banks face uncertainties under new debt rules

* Debt campaign hits major source of funding for small banks

* Many banks will be forced to change business model

* Funding pressures could spark consolidation in sector

By Andrew Galbraith and Samuel Shen

SHANGHAI, Jan 31 (Reuters) - Three years ago, China's Bank of Jilin transformed its business strategy and began to gorge on debt. With a presence in just two provinces in northeast China, its favoured borrowing was short-term loans from other banks.

Bank of Jilin is now beating a hasty retreat following a regulatory campaign to crack down on a business model, common among thousands of small banks in China, that relied on short-term loans to fund risky investments, or to ensure payouts to investors in its wealth management products.

Government officials have grown increasingly alarmed in recent years at rising debt levels, and analysts and investors said the clampdown on short-term interbank borrowing raises questions about the future of small banks like Bank of Jilin.

Lacking the national networks of larger rivals, these small banks face the prospect of slower growth and smaller balance sheets. Those that struggle may be forced into partnerships with other banks to survive.

"There's no choice but to shrink our interbank business," said a Bank of Jilin official, who declined to be identified because he is not authorised to discuss bank strategy. "We need to transform our business model."

Since the global financial crisis, China's debt has soared. In late 2016, the Bank for International Settlements warned China it could face a banking crisis in three years, and last year the International Monetary Fund said the country's credit expansion was "dangerous".

Chinese officials have taken action.

The government has issued 46 "major" regulations, statements and other documents aimed at reducing financial leverage since March 2016, Zhou Guannan, a senior analyst at Huachuang Securities in Beijing, noted in a report. No fewer than 14 of those have been issued since December.

The latest slew of rules from Beijing was aimed at tightening the screws on banks like Bank of Jilin, analysts said.

In 2015, the bank opened an office in Shanghai, China's financial hub, that it said was designed to expand interbank co-operation and explore "innovative" new business. A year later, the bank's total liabilities had grown 22 percent, almost double the pace of its deposit growth; its wealth management business had jumped 25 percent, compared with loan growth of 10 percent - and its bond trading volume had surged 140 percent.

Its issuance of negotiable certificates of deposit (NCDs) shot up to 108 billion yuan ($16.89 billion) in 2017 from 21.3 billion yuan in 2015.