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Christian Dior : Christian Dior achieves a solid performance despite an unfavorable global economic environment

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Christian Dior SE
Christian Dior SE

Christian Dior achieves a solid performance despite an unfavorable global economic environment

. Revenue: €84.7 billion
. Profit from recurring operations: €19.6 billion
. Free cash flow: €10.5 billion
. Acceleration in the fourth quarter, driven by Asia, the United States and Europe
. Major economic and social impact of the Group in France and around the world

Paris, January 28, 2025

The Christian Dior group recorded revenue of €84.7 billion in 2024. Growth continued (+1% on an organic basis) despite a challenging economic and geopolitical environment, as well as a high basis of comparison following several years of exceptional post-Covid growth. Europe and the United States posted growth on a constant consolidation scope and currency basis; Japan saw double-digit revenue growth; the rest of Asia reflected the strong growth in spending by Chinese customers in Europe and Japan.
In the fourth quarter, organic revenue growth came to 1%, accelerating with respect to the third quarter.

Profit from recurring operations for 2024 came to €19.6 billion, equating to an operating margin of 23.1%, significantly exceeding pre-Covid levels. Exchange rate fluctuations had a substantial negative impact during the year, particularly on Fashion & Leather Goods and Wines & Spirits. Net profit amounted to €12.9 billion and the Group share of net profit amounted to €5.2 billion. Free cash flow came to €10.5 billion, up 29%.

Highlights of 2024 included the following:

Good resilience in a disrupted global environment

  • Continued organic revenue growth.

  • Growth in revenue in Europe and the United States; exceptional growth in Japan nevertheless related to a weak currency.

  • Substantial negative impact on profit arising from exchange rate fluctuations, particularly on Fashion & Leather Goods and Wines & Spirits.

  • 29% increase in operating free cash flow, which came to more than €10 billion.

  • Performance of Wines & Spirits reflecting the ongoing normalization of demand that began in 2023.

  • Solidity of Fashion & Leather Goods driven by the powerful appeal of its products, with its operating margin remaining at an exceptional level.

  • Strong momentum in fragrances, driven in particular by the success of Dior’s Sauvage, which remained the world’s best-selling fragrance.

  • Numerous innovations at all the Watches and Jewelry Maisons, and continued investments in communications and in the evolution of our stores.

  • Remarkable performance by Sephora, which consolidated its position as world leader in beauty retail.