Christian Diorshows good resilience in the first quarter of 2025
Paris, April 14, 2025
The Christian Dior group recorded revenue of €20.3 billion in the first quarter of 2025. The Group showed good resilience and maintained its powerful innovative momentum despite a disrupted geopolitical and economic environment. Europe once again achieved growth on a constant consolidation scope and currency basis. The United States saw a slight decline, despite a good performance in Fashion & Leather Goods and in Watches & Jewelry. Japan was down with respect to the first quarter of 2024, which had been boosted by strong growth in Chinese consumer spending in the country. The rest of Asia saw trends comparable to 2024.
Revenue by business group changed as follows:
In millions of euros
Q1 2025
Q1 2024
Change Q1 2025/2024
Reported Organic*
Wines & Spirits
1 305
1 417
-8%
-9%
Fashion & Leather Goods
10 108
10 490
-4%
-5%
Perfumes & Cosmetics
2 178
2 182
0%
-1%
Watches & Jewelry
2 482
2 466
+1%
0%
Selective Retailing
4 189
4 175
0%
-1%
Other activities and eliminations
49
(36)
-
-
Total
20 311
20 694
-2%
-3%
* On a constant consolidation scope and currency basis. For the Group, the impact of changes in scope was nil; the impact of exchange rate fluctuations was +1%.
The Wines & Spirits business group saw its revenue decline (-9% on an organic basis) in the first quarter of 2025. Champagne was down slightly, reflecting the ongoing normalization of demand. Moët & Chandon returned to the podium as the Official Champagne of Formula 1. Cognac was held back by weaker demand in China and the United States. The portfolio of Provence rosé wines experienced a good start to the year.
The Fashion & Leather Goods business group, which was down slightly in the first quarter of 2025, showed good resilience with respect to the first quarter of 2024, which had been boosted by strong growth in purchases in Japan. At Louis Vuitton, twenty years after its iconic collaboration with Takashi Murakami, a relaunched collection of bags and ready-to-wear designed with the renowned Japanese artist achieved tremendous success. True to its spirit of innovation and excellence, the Maison announced the launch of its new cosmetics segment, La Beauté Louis Vuitton. In March, as Title Partner of the Formula 1 Australian Grand Prix, Louis Vuitton kicked off the season in Melbourne, designing a custom trophy case to mark the occasion. Fusing heritage and modernity, Christian Dior Couture maintained its creative momentum, with each of its fashion shows showcasing exceptional craftsmanship. The Maison’s latest designs in leather goods, in particular its Dior Toujours and D-Journey bags, saw a promising start. The Christian Dior: Designer of Dreams exhibition continued its voyage, with a stopover in Seoul in April. To celebrate Loro Piana’s 100th anniversary and its ties with China, the Maison held its first exhibition in Shanghai at Museum of Art Pudong. Fendi paid tribute to a century of fashion and craftsmanship at its latest Men’s and Women’s show in Milan. At Loewe, the Crafted World exhibition stopped over in Tokyo, showcasing the Maison’s history and heritage through an immersive experience at the crossroads of art, culture and its innate sense of play. The Group welcomed a number of new creative directors, whose first collections will soon be unveiled.
The Perfumes & Cosmetics business group, which was stable in the first quarter of 2025, continued to reinforce its selective distribution policy and maintained its solid innovative momentum in fragrances, makeup and skincare. Parfums Christian Dior was boosted by the success of its iconic fragrances, with Eau de ParfumJ’adore, the launch of Dior Homme and the successful La Collection Privée high perfumery line, enriched with the new Bois Talisman scent. Innovations in makeup (within Forever and Dior Addict) and skincare also contributed to the Maison’s performance. Guerlain was buoyed by the latest additions to its Aqua Allegoria and L’Art & La Matière fragrance lines, as well as the successful relaunch of its iconic Rouge G lipstick. Parfums Givenchy benefited from the development of L’Interdit and the success of Prisme Libre in makeup. Maison Francis Kurkdjian unveiled Kurky, a new fragrance.
The Watches & Jewelry business group was stable in the first quarter of 2025. Tiffany & Co. continued the successful expansion of its iconic lines and the global rollout of its new store concept inspired by The Landmark in New York. Bvlgari showcased the iconic Serpenti, in particular through immersive art exhibitions in Shanghai and Seoul, kicking off celebrations of the Year of the Snake. Chaumet rejuvenated and celebrated its Bee de Chaumet collection, which reinterprets the symbol of the bee. Creative momentum remained strong in watchmaking, with a wide range of innovations by TAG Heuer, Hublot and Zenith presented in New York and Paris at the sixth LVMH Watch Week. Among other highlights of the quarter, TAG Heuer returned as Official Timekeeper of Formula 1, enjoying high visibility starting with the Australian Grand Prix.
In Selective Retailing, revenue was stable in the first quarter of 2025. Against a particularly high basis of comparison, Sephora continued to grow, buoyed by the strength of its in-store business. The retail network continued to expand, particularly in North America. DFS was once again held back by prevailing international conditions. Le Bon Marché saw a good start to the year, driven by the department store’s differentiation strategy and its unique slate of events. The Group strengthened the organization of its department stores with a shared governance structure for La Samaritaine and Le Bon Marché.
In a disrupted geopolitical and economic environment, Christian Dior remains both vigilant and confident at the start of the year. The Group remains focused on the development of its brands, driven by a sustained policy of innovation and investment as well as by a constant quest for quality in its products, their desirability and their selective distribution.
The Group will rely on the talent and motivation of its teams, the diversity of its businesses and the good geographic balance of its revenue to further strengthen its global leadership position in luxury goods in 2025.
“This document may contain certain forward looking statements which are based on estimations and forecasts. By their nature, these forward looking statements are subject to important risks and uncertainties and factors beyond our control or ability to predict, in particular those described in Christian Dior’s Annual report which is available on the website (www.dior-finance.com). These forward looking statements should not be considered as a guarantee of future performance, the actual results could differ materially from those expressed or implied by them. The forward looking statements only reflect Company’s views as of the date of this document, and Christian Dior does not undertake to revise or update these forward looking statements. The forward looking statements should be used with caution and circumspection and in no event can the Company and its Management be held responsible for any investment or other decision based upon such statements. The information in this document does not constitute an offer to sell or an invitation to buy shares in Christian Dior or an invitation or inducement to engage in any other investment activities.”
This document is a free translation into English of the original French financial release dated April 14th, 2025. It is not a binding document. In the event of a conflict in interpretation, reference should be made to the French version, which is the authentic text.
