'This is how the SEC regulates': Crypto investors wary as Coinbase fight heats up, regulators circle

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There's a storm brewing between the booming cryptocurrency sector and regulators charged with overseeing a white-hot industry, where potential risks to investors are proliferating almost as fast as new products.

Tuesday's Senate testimony by newly appointed Securities and Exchange Commission Chairman Gary Gensler did little to shed light on a number of crypto-related controversies — including an evolving battle with Coinbase (COIN), the premier crypto trading platform trying to offer a new lending product.

However, the SEC chief faced pointed questions on how far the agency was willing to go to impose order on the Wild West of trading and product creation in a digital currency sector that prides itself on decentralization, efficiency and the empowerment of small investors.

For his part, Gensler said "this asset class is rife with fraud, scams, and abuse in certain applications. We can do better." That point was illustrated on Monday, when a fraudulent press release touting a partnership between Walmart (WMT) and Litecoin (LTC-USD) moved the market before the retail giant shot it down.

The SEC is set up to promote investor protection, facilitate capital formation and anything else in between, according to Gensler. In recent months, the SEC has gone on the offensive to pursue alleged bad actors in the crypto space.

On Monday, the agency charged three media companies with illegal digital asset and stock offerings. At the beginning of the September, they fined the crypto lending platform, BitConnect, and its top executive $2 billion for fraud. And the month before, the SEC charged Poloniex, a crypto exchange, $10 million for operating an unregistered exchange that sold digital securities.

Regulators "are coming aggressively after cryptocurrency businesses using enforcement cases and sending a signal that they are watching the sector very carefully," Reena Aggarwal, director of Georgetown's Center for Financial Markets and Policy, told Yahoo Finance.

Coinbase and 'regulation by litigation'

Employees of Coinbase Global Inc, the biggest U.S. cryptocurrency exchange, watch as their listing is displayed on the Nasdaq MarketSite jumbotron at Times Square in New York, U.S., April 14, 2021. REUTERS/Shannon Stapleton
Employees of Coinbase Global Inc, the biggest U.S. cryptocurrency exchange, watch as their listing is displayed on the Nasdaq MarketSite jumbotron at Times Square in New York, U.S., April 14, 2021. REUTERS/Shannon Stapleton · Shannon Stapleton / reuters

However, tensions between regulators and industry players are rising, as a viral Twitter post by Coinbase CEO Brian Armstrong illustrated last week. The friction brewing between Armstrong and the SEC centers on Coinbase's plans to launch a crypto lending product, Coinbase Lend, later this year.

With a proposal offering a 4% annual percentage yield (APY) on USD coin (USDC) — a stablecoin pegged to the U.S. dollar — the lending product is lower than other crypto lending businesses according to what Armstrong revealed over Twitter. However, the SEC still classified the product as a security.