County partners with Discover Downstate Illinois tourism bureau

Dec. 21—Effingham County officials want to promote tourism and local businesses by teaming up with a regional tourism bureau that already represents several surrounding counties, including Clay, Cumberland and Fayette County.

During the board's regular meeting Monday, members voted unanimously to submit a letter certifying Discover Downstate Illinois as the county's tourism bureau which, according to Effingham County Board Vice Chairman Dave Campbell, won't conflict with the city of Effingham's existing tourism bureau as the organization will promote events and attractions outside of the city.

"There's a lot of good things they could do for Effingham County," Campbell said.

Discover Downstate Illinois Sales and Marketing Director Christine Orr said the organization covers an "enormous area" that includes about 20 counties in the region, and she explained that it utilizes funds it receives through the state of Illinois' Local Tourism and Convention Bureau Grant Program which is funded by hotel-motel tax funds.

"Most of our communities are rural in nature," Orr said. "And we are to use that grant to promote tourism within our community. There is no financial commitment to join our bureau."

To better illustrate exactly what it is that the organization does, Orr referenced its work in promoting the Olde Tyme Christmas event in Vandalia and said that they often use videos to promote events.

Orr also said that the chairman of the board, Josh Douthit, will have to appoint two county residents to represent the county on the organization's board. One of these members will be a county representative while the other will have to be the representative of a local business that is involved in the local tourism industry.

Also during the meeting, board members voted 6-2 to renew its Capital Investor Catalyst Membership with the Effingham County Chamber of Commerce for 2024 which will cost $3,090.

The board voted to increase its contribution to the Chamber earlier this year, bringing it to its current membership level.

Effingham County Board members Sandra Gillet and Jeremy Deters voted against the motion to renew the board's membership after Gillet raised questions regarding the "exact benefits" of the membership.

"I would just like to explore a little bit more what we are getting out of that as a board," Gillet said.

In response, Board Chairman Douthit told Gillet that the Chamber benefits the county by promoting local businesses and economic growth.