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For the first quarter, systemwide comparable restaurant sales decreased 0.1%. Franchisees again outpaced company-operated restaurants, growing 0.4% versus a decline of 0.6% at company-operated restaurants. Average check growth at company-operated restaurants was 4.9%, including nearly 1% in menu mix growth driven by our mix-two promotion and the return of our seasonal seafood promotion, although transactions declined 5.5%.

We made progress on our portfolio optimization strategy, which is designed to help grow AUVs and stimulate new-unit development. By shifting our portfolio mix to 55% franchise by summer 2020, our company-operated footprint will predominantly reflect strong AUVs and restaurant margins in our core Western markets plus a strategic presence in our emerging markets. We expect this also to drive a sharpened operational focus and financial benefits, including improved company AUVs and restaurant margins, reductions in recurring existing unit capital, and reduced exposure to cost-side inflation in California concentration.

During the first quarter, in the Los Angeles area, we refranchised 13 lower-volume company operated restaurants to strong existing multiunit operators and acquired three high-volume franchised restaurants to help better position all of these restaurants for AUV growth. We have also retained the Cypress Group, a leading restaurant and franchise investment banking firm, to manage the refranchising of company-operated restaurants in four non-core Western markets. The marketing process has commenced and is targeting new or existing franchise groups with proven restaurant operations capabilities and a strong, consistent track record of new unit development who commit to continued brand growth in existing and/or other markets.

Additional development updates include opening four franchise restaurants and one company restaurant so far this year. These 5 openings span 5 total states, demonstrating the geographic breadth of our growth, and an additional 9 restaurants are currently under construction, which puts us in a good position to deliver our annual guidance of at least 25 new restaurants. We also recently signed a three-unit development agreement for Southern Brevard County in Florida.

As we enter the second quarter, our transaction [audio cut] initiatives are gaining traction, including our digital transformation, value evolution, and menu innovation. On the digital front, our new app has now exceeded 500,000 registered users since launching last November. We are excited about the long-term potential this marketing platform has to drive guest frequency as it continues to scale, and we are planning to expand its functionality to include mobile ordering for pickup or delivery this summer.

During the first quarter, delivery through Grub Hub was enabled for substantially all company-operated Del Taco locations, and we plan to leverage a multiple DSP approach to maximize consumer demand by adding Post Mate and Door Dash later this year.

Our second transaction-driving initiative is enhancing our core value program. This began late in the first quarter with the launch of our $4.00, $5.00, $6.00 Fresh Favs boxes. These full-meal deals include two or three entrees, French fries, and a drink, and help address growing consumer demand for abundant value, with price points and variety that further differentiate Del Taco from the competition. Fresh Favs boxes were met with strong demand and mixed at approximately 6%, with a typical margin percentage profile, and they work in concert with Buck and Under and Buck and Change to expand our value offerings from a la carte items to bundle meal deals.

Last but certainly not least, we are using menu innovation to drive traffic in incremental Del Taco occasions with the exciting recent launch of the Beyond Taco and Beyond Avocado Taco, which are now available in all restaurants. As guest demand for vegan and vegetarian options continues to grow, we took the opportunity to partner with Beyond Meat, an innovative leader in plant-based proteins, to be the first Mexican QSR chain to develop a proprietary blend of seasoned 100% plant-based protein.

A key objective as we developed our Beyond Taco strategy was competitive differentiation, which we attacked on three fronts: flavor, variety, and convenient value. The team did a great job developing a proprietary and unique flavor profile that tastes incredibly similar to our current ground beef, allowing us to broaden its appeal to not only attract vegans and vegetarians but also those looking for "better-for-you" options or to reduce red meat without sacrificing flavor.

Next is variety. Our Beyond ground protein can be substituted for any other protein or added on any menu item, including burritos, nachos, bowls, or salads. This provides best-in-class variety to our guests and endless future product innovation opportunities for our culinary team. And lastly, convenient value. The Beyond Tacos have a recommended $2.49 price point, representing only $1.00 premium from our Del Taco. This incredible value coupled with our convenient drive-throughs makes our Beyond Tacos broadly accessible.

To maximize the launch of Beyond, we developed a dynamic combined solution strategy that leverages marketing and operational touchpoints to create real impact for our brand and our guests. Our operational efforts are paying off with early guest experience measurement survey results showing a high level of guest satisfaction for Beyond Tacos, even higher than the very successful Del Taco following its launch.

The marketing team complemented our operational preparedness with a 360-degree plan, including very targeted public relations and social media campaigns to drive buzz and excitement leading up to the launch. These efforts generated over 728 million online and print media impressions through the first week, including placements in USA Today, Buzzfeed, and over 70 television newscasts. The advertising highlights that the future of tacos is here and available in all of our markets.

Similar to our tests, since launching 11 days ago, we are very encouraged by increases in both check and traffic as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings. This has translated to a strong 6% product mix so far, supporting the unique appeal of this product. We believe the Beyond platform will drive sales while further strengthening our QSR+ brand position, and we see incredible future opportunity to expand this protein across our menu.

Looking ahead, we are encouraged by the sequential improvement in transaction trends, which have helped to restore positive comparable restaurant sales thus far in the second quarter as we cycled the Latin calendar shift and began to benefit from our transaction-driving initiatives, including our digital transformation and core value program enhancements. More recently, since the April 25 launch of Beyond Tacos, our check and transaction same-store sales trends have improved significantly, which reflects favorably on our outlook, particularly as prior-year compares ease in the second half.

We are pleased to reaffirm our full-year outlook and remain excited about all that is happening at Del Taco. We remain confident that our digital, value, and menu innovation strategies will drive comparable restaurant sales growth that we will pair with effective margin management strategies.

And now Steve will review our first quarter financials and annual guidance.

Steven Brake -- Executive Vice President and Chief Financial Officer

Thanks, John. Total first quarter revenue rose 1.5% to $114.2 million from $112.6 million in the year-ago first quarter. Systemwide comparable restaurant sales decreased 0.1% and lapsed systemwide comparable restaurant sales of 3.7% during the first quarter of 2018, resulting in a two-year increase of 3.6%. First quarter company restaurant sales increased 0.8% to $105.9 million from $105.1 million in the year-ago period. This increase was driven by contributions from additional company-operated stores as compared to the first quarter last year, partially offset by a company-operated comparable restaurant sales decline of 0.6%.

First quarter company comparable restaurant sales was comprised of a 4.9% increase in check, including nearly 1% of positive menu mix offset by a 5.5% decline in transactions. Franchise revenue increased 7.2% year-over-year to $4.1 million from $3.8 million a year ago. The increase was driven by additional franchise-operated stores as compared to the first quarter last year, including 13 restaurants that were refranchised during the first quarter, as well as by franchise comparable restaurant sales growth of 0.4%.

Turning to our expenses, food and paper costs as a percentage of company restaurant sales decreased approximately 40 basis points year-over-year to 27.2% from 27.6%. This was driven by menu price increases, partially offset by modest food inflation of over 1%, including increased distribution costs. Looking ahead we expect net food inflation of approximately 2.5-3% in each of the next three quarters and continue to expect annual 2019 food inflation of approximately 2-3%.

Labor and related expenses as a percentage of company restaurant sales increased approximately 80 basis points to 33.9% from 33.1%. This was driven by wage inflation from the recent $1.00 California minimum wage increase to $12.00 an hour, partially offset by the impact of lower payroll taxes, menu price increases, and slight dollar and percentage reductions in group health insurance and worker's compensation. Occupancy and other operating expenses as a percentage of company restaurant sales increased by approximately 220 basis points to 23.1% from 20.9% last year. This was driven by inflationary trends, including increased insurance expense due to adverse general liability claims development coupled with the negative comparable restaurant sales, which created deleverage, as much of our operating expenses is fixed in nature. In addition, the adoption of the new lease accounting rules unfavorably impacted our occupancy and other operating expense and restaurant contribution margin by approximately 90 basis points.

Based on this performance, restaurant contribution was $16.8 million compared to $19.3 million in the prior year, and restaurant contribution margins decreased approximately 260 basis points to 15.8% from 18.4%. General and administrative expenses of $10.5 million, up slightly from $10.4 million last year. As a percentage of total revenue, G&A decreased by approximately 10 basis points year-over-year to 9.2%. This decrease was driven by significantly reduced management incentive compensation, mostly offset by general inflationary trends and increased stock-based compensation expense.

Adjusted EBITDA of $12.1 million, compared to $13.9 million last year. As a percentage of total revenues, adjusted EBITDA decreased 180 basis points to 10.6% from 12.4% last year. Note these reductions include the unfavorable $0.7 million impact from the adoption of the new lease accounting standard.

Depreciation and amortization expense was consistent at approximately $5.9 million each year, reflecting a larger company-operated restaurant base offset by the reclassification of our build-to-suit leases to occupancy and other operating expense under the new lease accounting rules. As a percentage of total revenue, depreciation and amortization declined 10 basis points to 5.2%.

Interest expense was $1.8 million compared to $1.9 million last year. The decrease was due to the reclassification of our build-to-suit leases to occupancy and other operating expense under the new lease accounting rules, mostly offset by an increased one-month LIBOR rate and the higher average outstanding revolver balance compared to the first quarter of 2018. As of the end of the first quarter, we had $154 million outstanding under our revolver, and our applicable margin for LIBOR loans remained at 1.75%.

Income tax expense was approximately $0.6 million for an effective tax rate of 28%, as compared to $1.2 million during the first quarter of 2018 for a year-ago effective tax rate of 27.1%.

Net income was $1.4 million or $0.04 per diluted share, compared to $3.2 million or $0.08 per diluted share last year. In addition, we're reporting adjusted net income, which excludes restaurant closure charges, sublease income for closed restaurants, and other income related to insurance proceeds. Adjusted net income in the quarter was $1.7 million or $0.04 per diluted share, compared to $0.2 million or $0.08 per diluted share last year.

Turning to our repurchase program covering common stock and warrants, during the quarter we repurchased 270,874 shares of common stock at an average price of $10.30 per share and 840,255 warrants at an average price per warrant of $1.78 for an aggregate of $4.3 million. At fiscal quarter end, approximately $25.4 million remained under the $75 million authorization.

During the quarter we completed two sale lease-backed transactions for net proceeds totaling approximately $10 million, and we refranchised 13 Los Angeles area restaurants for net proceeds totaling $2.1 million. We also acquired three Los Angeles area franchise restaurants for $3.1 million.

Finally, as John stated, we are very pleased with the recent sales momentum and are reaffirming our fiscal 2019 guidance for the 52-week period ending December 31, 2019. Please refer to today's earnings release for the details on our outlook. Thank you for your interest in Del Taco. We are now happy to answer any questions.

Questions and Answers:

Operator

At this time we will be conducting a question and answer session. If you would like to ask a question, please press *1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press *2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the * key. One moment please while we pull for questions.

Our first question comes from the line of Greg Badishkanian with Citi. Please proceed with your question.

Greg Badishkanian -- Citibank -- Analyst

Hi, guys. This is actually Spencer Hennis on for Greg. So I just had a couple questions. The first one was on the Beyond Meat offering. There's been a lot of press around that. Can you just talk about the different types of customers that you're attracting with that offering? And then are you happy with the supply that you currently have with that product given the, seems like, pretty high demand for it?

John Cappasola -- President and Chief Executive Officer

Yeah, sure. You know, overall we feel great about the launch of Beyond Tacos. The team's just done a wonderful job preparing the restaurants to provide a great experience with the product and overall experience with the brand, and as expected we are seeing some new faces as well as a lot of trial among our existing guests. So great opportunity here from a consumer standpoint. I think generally this is the type of customer that is in QSR today, and QSR just does not traditionally provide an M-grade option. And we feel like we can. We feel like we can deliver on that for them from the value and a convenience standpoint.

And in regard to the supply we feel good about it. We're kind of in line with our partner at Beyond Meat, and we're monitoring it as we go. But there's nothing that our plans haven't accounted for at this point.

Greg Badishkanian -- Citibank -- Analyst

Okay. Great. And then on the refranchising you guys mentioned in the release that you've made some progress on that. Can you talk about the interest you're getting for that from like owner-operated buyers and then financial buyers? How does that mix?

John Cappasola -- President and Chief Executive Officer

Yeah, so it's early days. We just really commenced and announced last week with Cypress through a press release. Of course, we have been getting some initial inquiries over the last couple of months since we talked about it at ICR and on our earnings call from both internal and external. So we've been capturing those, and we'll follow up. I mean, the main purpose of this obviously is growth, and part of this process, why we wanted to use the Cypress Group, was to make sure that we approached it in a robust fashion so that we could find the right cultural fit for this brand that has great operational capabilities as well as the proven track record of growth. And that is really the driver, that kind of latter part is really the driver of what we believe will be the final kind of outcome here with this process.

So we're not in any hurry. As we said, we're looking to get this done by the summer of 2020, and we'll move through the process with the mindset of quality over quantity and kind of see where we're at here over the next few months.

Greg Badishkanian -- Citibank -- Analyst

Okay. Perfect. Thank you.

Operator

Our next question comes from the line of Peter Saleh with BTIG. Please proceed with your question.

Peter Saleh -- BTIG -- Analyst

Great. Thanks. I'm just wondering if you guys would elaborate a little bit on the quarter-to-date trends. How should we be thinking about traffic? I know you said it sequentially improved. Just any sort of guidance here would be helpful.

John Cappasola -- President and Chief Executive Officer

Yeah, sure, Peter. So we've seen sequential improvements during Q2 in traffic and same-store sales, obviously starting with the launch of Fresh Favs boxes, which also, by the way, coincided with the favorable Latin rollover. So we had the unfavorable rollover in Q1 and then favorable as we moved into the backend of Q1 and into early Q2. But nevertheless, Fresh Fav boxes, we saw some momentum coming out of that program, and then we've seen further acceleration recently with the launch of Beyond Tacos. So we think overall these two initiatives, as designed, puts us just in a great position to compete more effectively for transactions immediately while we work to scale our digital platform via mobile app and delivery.

Peter Saleh -- BTIG -- Analyst

And then on the Beyond Tacos, how much of this do you think is trial versus a more sustainable trend in terms of same-store sales?

Sorry, go ahead.

John Cappasola -- President and Chief Executive Officer

Yeah, I mean, I think there's definitely excitement around the launch. I mean, we're 11 days in right now. So there's a lot of excitement. You know, the media's kicked off. The PR plan was great, and the things that I can say about it thus far are that it's behaving very similar to what we saw in our test markets. So the sales mix is in a similar ballpark. I think we said on the last call that we were seeing incremental check and traffic from the program in our test markets. We're seeing that in the early days of the launch thus far. So I think all signs are pointing toward a very similar outcome that we saw in our test markets, but clearly on a system program like this with a lot of buzz around Beyond Meat in particular, we wanna just continue to execute really well. And we'll see where it shakes out here over the next several weeks. But early days, we're pretty excited about the program.

Peter Saleh -- BTIG -- Analyst

And then just on the margin profile of the Beyond Tacos, are they in line with the rest of the menu? Are they margin accretive, margin dilutive? How should we be thinking about that as well?

Steven Brake -- Executive Vice President and Chief Financial Officer

Yeah, Peter, the margin percentage after food is slightly lower than our overall normalized margin profile. That said, with the extra dollar per taco plus the upcharge if they add it into any other item, the margin dollars flowing through from that transaction we're gonna be very, very happy with. So we see it as best a margin dollar driver without a doubt, very modest percentage contraction perhaps depending on where the mix settles, but as John said, very happy with it and it's gonna be a nice driver for us as we move forward.

Peter Saleh -- BTIG -- Analyst

Great. Thank you very much.

John Cappasola -- President and Chief Executive Officer

You got it.

Operator

Our next question comes from the line of Craig Bibb with CJS Securities. Please proceed with your question.

Craig Bibb -- CJS Securities -- Analyst

Hey. I guess I'll ask the same question in a different way. You guys are very data-driven in your management of the company admirably, so can you give us -- I bet you know the percentage of Beyond order-ers that are new to your concept.

John Cappasola -- President and Chief Executive Officer

Yeah, so it's early to be able to tell that, Craig. I mean, you know, if I got your question right, you're looking for the new users related to the Beyond Taco launch?

Craig Bibb -- CJS Securities -- Analyst

Yes.

John Cappasola -- President and Chief Executive Officer

Right. Okay, yeah. It's early days. I mean, anecdotally what we would tell you, having a lot of -- The leadership team's been out in restaurants and we've been talking to franchisees and talking to operators on regular calls, and we continue to see and also get reports back that we, as I said, we're seeing new faces in the restaurants. I mean we've had stories even on social media of folks talking about having never been to Del Taco before and this giving them a reason to check out the brand. So that was why we wanted to be really focused on the operational element walking into this program, because we felt like we would see new faces or maybe some lapsed users. And so it created an opportunity for our operations to do what they have done well with combined solutions and really keep those guests and get those guests coming back again tomorrow.

So that's our utter focus as we speak today is just continuing to maintain a high level of experience for those new guests coming in. So probably have a bit more color on that as we move through time here, but anecdotally it does feel like there are some new faces coming in.

Craig Bibb -- CJS Securities -- Analyst

Okay. And then on the refranchising efforts in the quarter, I know they were high-volume units and low-volume units, but you bought three for $3.1 million and you sold 13 for $2.1 million? I must be missing something.

John Cappasola -- President and Chief Executive Officer

Well, certainly the three we bought we feel very happy with that transaction. We don't disclose transaction multiples, but we feel good about that acquisition being certainly earnings accretive in a nice baked-in return investment from day one. On selling the 13, you know, we'd said before that they were low-volume, $1.1 million AUV or even inside that. We don't have a lot of low-volume units, but those were. And they have a much lower restaurant contribution margin. Think definitely single digit, not dramatically above the 5% royalty that we're gonna receive going forward. So not a lot of net EBITDA was sold. By the way, we're now one area manager or area director lower than we would have been, which is a significant G&A save. So the effective EBITDA we sold just wasn't a big number, and I'll just tell you that $2.1 million in net proceeds, we feel good about that. And we also believe we set these buyers up with stores that definitely have upside, and we're looking forward to working with them to un-tap that upside.

Craig Bibb -- CJS Securities -- Analyst

Okay. On labor, on a per operating week basis, you did spectacular given the $1.00 increase in minimum wage. How material was the offset from worker's comp and lower payroll tax?

Steven Brake -- Executive Vice President and Chief Financial Officer

In the first quarter, worker's comp and health insurance were -- they were both down on dollars and percent, not down a lot. Probably more notable for first quarter was we went over that FUTA, F-U-T-A, Federal Unemployment Tax, kind of surcharge that we talked about in the fourth quarter, that was retroactively eliminated last year. So we were paying and rather accruing that tax first quarter a year ago. As you know, in the fourth quarter that ended up being reversed and was not paid because it went away.

So I'd say that the favorability is lapsing that in this recent quarter, definitely more significant than worker's comp and health insurance. We probably lapsed about half of the dollar impact of that payroll tax going away. The next couple quarters there'll be a lower amount that is favorable as we lapse in Q2 and Q3. Then Q4 we go over the reversal a year ago. So there's a little bit of a cadence there that as we go forward we'll do a good job trying to illustrate how that's playing out.

Craig Bibb -- CJS Securities -- Analyst

Okay. Great. Thanks a lot.

Steven Brake -- Executive Vice President and Chief Financial Officer

You're welcome.

John Cappasola -- President and Chief Executive Officer

Okay, thanks.

Operator

Our next question comes from the line of Nick Setyan with Wedbush Securities. Please proceed with your question.

Nick Setyan -- Wedbush Securities -- Analyst

Thank you. It's great to hear that sequentially the trends have improved. Steve, would you mind reminding us when your next pricing action might be and if they sort of upwards of 4% pricing is still the plan or potentially we could see a little bit more pricing as the year progresses?

Steven Brake -- Executive Vice President and Chief Financial Officer

Sure. So we have been in a cadence of making three pricing moves per year. That would be very early spring, summer, and fall. So far this year, early spring we did take some price that resulted in us carrying just a hair over 4% during the first quarter. There's also a early summer increase that has now been authorized. So that will kick in as we approach summer. That's gonna result in us carrying just again a hair over 4% during the second quarter. Then timing and what we're lapping will result in us carrying right about mid 3% during our third fiscal quarter. As we get into fall, naturally our fall price increase that has not yet been determined will give use the opportunity to hold that 3.5%, potentially boost it back up.

As you know, we take a very scientific approach, as well as taking a look at the marketplace and competitor actions and the trends within our business. So that's where we can talk about basically Q1 is 4%, Q2 is 4%, Q3 will be about 3.5%, and then fourth quarter to be determined, but I'd expect it to be at least in that 3.5-4% area, in line with our guidance.

Nick Setyan -- Wedbush Securities -- Analyst

Very helpful. Thank you. John, any updates on the Grub Hub partnership, how that's going? I don't know if you would be willing to share any percentage of sales type of information, and also what the timing of the Post Mate and Door Dash rollout? Is that Q3? Is that Q4?

John Cappasola -- President and Chief Executive Officer

Yeah, sure. So we are feeling like we're on track with our rollout. As I said, nearly all of the company restaurants are on Grub Hub with POS integration, and incidentally the franchisees are right behind. So we've got a lot of franchisees that are opting into the program now, as well, and I think roughly the numbers as of today were about 50% of the franchise restaurants are in the process, are in some stage of rollout. So we feel good about that as well, with momentum building on that side of the house, and you can plan that Door Dash and Post Mate will also be added with some POS integration later this year.

Can't give you an exact timeframe right now. It's just the nature of technology, and getting technology up and running in our restaurants is -- We wanna make sure we do it right, so my hope is that as we get through the summer months and into the early fall that that'll be happening in a lot of restaurants with both of those providers and that's certainly the aim. But we also wanna hedge for things that just come about as you're implementing new technology. So overall, feel good about where we're at in regards to the performance. As I said, I think on the Q4 call, the overall average volume, if you look at it on a per day per store basis, is relatively low, and part of that is that we just haven't implemented the full strategy just yet. So we need to get all three of these DSPs kicked in, and we believe that the restaurants that are experiencing smaller demand are going to do nothing but improve as that really kicks in.

That said, Nick, we are seeing some locations that are significantly outperforming, and our multi-DSP test also shows greater demand than the single DSP. So the performance should continue to grow as we build awareness through marketing and add these additional DSPs to optimize demand.

Nick Setyan -- Wedbush Securities -- Analyst

That makes sense, especially with the market share Post Mate and Door Dash have in some of your markets. And then just kinda last question, on the margins, as we kinda think about the back half, Steve, we've got a little bit more inflation in food costs, we've potentially got other op-ex hit from the third party delivery rollouts, labor we have another minimum wage increase, so how are we thinking about getting to maybe the low-end or the midpoint of the margin guidance? Is it just a function of where comps end up being for the rest of the year, or are there other things in terms of operations that you guys are focused on to be able to get to those types of margins for the year?

Steven Brake -- Executive Vice President and Chief Financial Officer

It's a little bit of all the above. I would say that kind of comp momentum certainly would be high on that list of what can put us in ideally a better position to have margin performance. I shared the level of pricing that -- certainly what I shared means we're gonna be in that up to 4% area certainly, which is elevated. It goes a long way to protecting margins and enhancing margins, and, as you know, if we can couple with that with continued menu mix, which we've had a nice long track record of doing, the nice sequential improvement, especially of late in traffic, that's very exciting. So I'd say that comp equation is gonna play the heaviest role, along with that, and we talked about the food prep equipment that is now well in place in all our restaurants.

Several months ago, working with the operators to really do the best they can to streamline labor. Scheduling enhancements has also been an ongoing work in process. Lot of things going on in the food basket in terms of strategies, looking at portion optimization, packaging, freight strategies. A lot going on there. Probably to some degree that's baked in the guidance, but just really that ongoing margin management focus is something that we remain very focused on.

Nick Setyan -- Wedbush Securities -- Analyst

Perfect. Thank you very much.

Steven Brake -- Executive Vice President and Chief Financial Officer

You're welcome.

Operator

Our next question comes from the line of Jeremy Hamblin with Dougherty and Company.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Thanks. Congrats, guys, on the improved results. I wanted to just come back to the commentary around Beyond Taco here and traffic trends. I just wanted to make sure I had this clear. So prior to the launch of Beyond Taco, it sounded like you had seen comps go back to positive quarter-to-date in Q2 prior to the launch of BT. Is that correct?

John Cappasola -- President and Chief Executive Officer

Correct.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Okay. And then in terms of what you said further from that, on the traffic trends, did you say traffic had returned to positive territory post BT launch?

John Cappasola -- President and Chief Executive Officer

Yeah, so we didn't say. We said that we'd seen sequential momentum and then acceleration with Beyond Tacos trend. We wanna be careful with it, but I will say that we've definitely seen some days of positive traffic here since the launch of Beyond Tacos. But like I said earlier, it is early days of the program, lots of excitement and PR, and I'm sure you've all been watching the social media and the presence that it's had out in the marketplace. So we wanna be careful with that because there's a lot of momentum associated with it. But we feel good that it's absolutely doing what it was supposed to do, which is to bring in an incremental occasion and bring some new users to the business and drive some traffic. So early days, feel good about it.

Jeremy Hamblin -- Dougherty and Company -- Analyst

And then just one more on that product launch. In terms of having a higher price point with slightly lower food margins, you know, in terms of -- you guys do big business on let's say Taco Tuesdays, in terms of usage by your customers, a little bit to the prior question of the type of customers coming in, in terms of units moved, when somebody's coming in, are they buying the Beyond Tacos with the regular taco or just -- in terms of pattern, are you seeing people just come for the Beyond Taco? And if so, are they, because of the higher price point, buying fewer units of that product than somebody who might come in and just say, "I'm looking for five tacos"?

John Cappasola -- President and Chief Executive Officer

Yeah, it's a good question, but it's, Jeremy, it's really early on, on the system launch of this. So I'd say it's definitely a mixture of both, and you can imagine one of the reasons we wanted to make sure that the ingredient tasted very similar to our ground beef product, which is in our tacos, is because we do see a broader general market opportunity here beyond just vegans and vegetarians where folks are just simply looking to reduce red meat consumption. And a lot of those folks are actually in QSR today, so we wanna make sure that we're serving them well. I think that could be a larger opportunity in the long run obviously, but -- So a mixture of behavior.

When you look at a new user that's coming in for Beyond Tacos exclusively, of course they're buying Beyond Tacos and maybe trying a few other things, versus somebody that maybe comes in and has their Del Taco go-tos, whether it be a chicken taco or a Del Taco or a burrito. They're like just mixing the Beyond Taco in and trying the Beyond Taco, and probably finding that it tastes really similar to our existing Del Taco.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Got you. Thanks. And then last one here, coming back to delivery for a second. So first, what kind of contribution did delivery have to your total comp in Q1? Part one of the question, and then second is what type of impact did it have, I assume on the negative, to occupancy and other operating expenses in Q1?

Steven Brake -- Executive Vice President and Chief Financial Officer

Yeah, Jeremy, I think as you guys know, our goal is to get to a multiple DSP platform as soon as possible, namely this year, so really until we get the second and third DSP up and running, it's really maximized driver coverage and maximize consumer demand, it would be premature to give any granular details about sales, contribution, and/or margin and cost-side dynamics. Because we're still early days of one DSP. It's certainly not a number on either front that would be material for me to wanna call out, but encouragingly as we get to that second and third DSP, when volume ramps up as we've seen in our limited testing to date, down the road I think we'll be in a position to give more color along the lines of what you asked about.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Okay. So on that 200, almost 220 basis points of deleverage on that line item, there wasn't anything that was material from delivery?

Steven Brake -- Executive Vice President and Chief Financial Officer

No.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Okay.

Steven Brake -- Executive Vice President and Chief Financial Officer

And remember we are --

Jeremy Hamblin -- Dougherty and Company -- Analyst

Thank you, and good luck.

Steven Brake -- Executive Vice President and Chief Financial Officer

-- and we're taking the 10% premium pricing to help manage that potential, so that kind of goes into my assessment there as well.

Jeremy Hamblin -- Dougherty and Company -- Analyst

Thank you.

John Cappasola -- President and Chief Executive Officer

Okay, thanks.

Operator

Once again, if you would like to ask a question, please press *1 on your telephone keypad. Once again, if you would like to ask a question, please press *1 on your telephone keypad.

Our next question comes from the line of Nichole Miller with Piper Jaffray. Please proceed with your question.

Nicole Miller Regan -- Piper Jaffray -- Analyst

Good afternoon. A couple quick questions on the Beyond Meats, it's very interesting discussion. It sounds like everybody's coming in the door, so I'm curious is this happening, are these orders happening online and for delivery specifically as well? And then just thinking about the derivative impact, if a lot of these orders are coming in the store, there's gotta be a halo on your freshness queues, and maybe it's too early but is that something you could see push up guest satisfaction scores, which tend to be a leading indicator for instore sales?

John Cappasola -- President and Chief Executive Officer

Yeah, Nicole. So on the online versus instore, I mean, as you can imagine, it's a majority transacting in the restaurants at this point because it's the biggest part of our business versus delivery. And I haven't looked granularity down at what percent of Beyond Tacos are happening via delivery at this point, but I imagine it's probably commensurate from the standpoint of the overall pie of what you would see breaking down in the restaurants.

I think the opportunity that we have here with this program is definitely to bring some...put a spotlight on the Del Taco brand and make sure that folks know that we're a brand that can deliver a value-oriented QSR+ position. And that said, a big part of this was making sure that when these guests are coming in, they're walking away with high overall satisfaction, and so far we're seeing some of that.

We are definitely seeing OSAT on the overall Beyond Tacos program outperform -- I mentioned in my prepared remarks that they're actually, both of the tacos are outperforming the launch of the Del Taco from an overall satisfaction standpoint. So good signs there that we're delivering and executing the product well to our guests, and that's what it takes in the early days of a new incremental program like this. We need to be able to prove that we can deliver it, deliver it well, and then consumer will come back again.

Nicole Miller Regan -- Piper Jaffray -- Analyst

Thank you. And on that point of its selling well and the 6% I believe you said mix, just on the math alone that could be low-single-digit positive impact to sales. So two things. I guess you're asking us to use prudence in terms of modeling that out because you don't know what's trial and awareness or permanent, albeit the Del Taco was a permanent driver for quite some time of instore sales, and then again just not to overlook or overshadow that before this you saw a positive momentum or an increase in momentum on the core business, correct?

Steven Brake -- Executive Vice President and Chief Financial Officer

Yeah. That's correct. We think certainly the Fresh Fav boxes as well as the down spat helped propel the sequential improvement that started as we got into the second quarter, but without a doubt a nice acceleration in the last 11 days.

Nicole Miller Regan -- Piper Jaffray -- Analyst

Okay, and just on the math, I mean if 6% mix and it's all incremental, this is a big impact, right? But just use prudence. Is that kind of the idea?

John Cappasola -- President and Chief Executive Officer

Yeah. I wouldn't call it 100% incremental at this point because we know existing users are trading into the product, right? Because that's the bigger general market opportunity I referenced. Certainly could it provide incremental frequency among an existing user? Absolutely it could. Now clearly when it's bringing in a new or lapsed user, that's an incremental transaction, and we don't have the depths with it just yet because it's 11 days in to be able to quantify the percentage that are completely new user incremental. But on either side of the fence, it's really something that can provide some traffic boost.

Nicole Miller Regan -- Piper Jaffray -- Analyst

That's great. Thank you so much. And then just on the refranchising efforts, you bought in three stores. Was that packaged in with the stores you refranchised and a few that that buyer did not want, or were these separate? And are you working as the intermediary and then you'll refranchise those, or are these part of your permanent collection?

Steven Brake -- Executive Vice President and Chief Financial Officer

So the 13 we've sold were to three different existing franchisees who had a nice track record of performance, and all those groups had bought other stores off of other franchisees. So we felt great about those three separate transactions that laddered up to the 13 restaurants we sold.

The three we bought in was frankly a long-term franchisee who was ready to retire and move on to other things in life. So that was a totally separate transaction. So we bought those three in in a very mature, well-run part of the southern California. So we feel great about that being a permanent part of our portfolio moving forward.

Both those transactions are really separate from the non-core market refranchising effort that is certainly live in the market with Cypress Group. As John said, that's really all about getting new or existing folks to have interest in the brand that will stimulate growth into the future.

Nicole Miller Regan -- Piper Jaffray -- Analyst

Thank you.

Steven Brake -- Executive Vice President and Chief Financial Officer

You're welcome.

Operator

Our next question comes from the line of Steve Anderson with Maxim Group. Please proceed with your question.

Steve Anderson -- Maxim Group -- Analyst

Yes. Good afternoon. I have a couple housekeeping questions. First, with regard to your other food commodities, you know, I've noticed that looking at ground beef prices and actually beef in general has been going up. How confident do you feel about maintaining your guidance even as beef prices start to go up? And I have a follow up.

Steven Brake -- Executive Vice President and Chief Financial Officer

Knowing what we know right now, the 2-3% for the full year, we feel good about. As I said, we're a little over 1% in Q1, so Q1 wasn't a terrible level inflation. I did say the next three quarters, we're looking at 2.5-3%. So certainly some of the pressure you alluded to we are seeing in the marketplace. Not to mention that avocados are not in a great spot currently, lettuce has had some challenges. The proteins we remain focused on, we do have some buys out on the calendar to give us some protection there across certainly chicken but also a number of our beef items. We're also watching the Asian swine fever quite closely as well. So as we sit here today, I think the guide's good, but obviously we're gonna keep our eye on it.

Steve Anderson -- Maxim Group -- Analyst

Okay. And the follow up's really you mentioned higher insurance cost. I saw a couple of your peers late last year, that was an impact that lasted for a couple of quarters in some cases. How confident do you feel that the higher insurance costs you saw in Q1 won't be repeated in future quarters? In terms of like claims.

Steven Brake -- Executive Vice President and Chief Financial Officer

Yeah, so in the first quarter, the challenge we had insurance was in occupancy. Another was our general liability insurance, a portion of which is self-insured. So we had some customer claim situations develop adversely on us in the first quarter. I believe that was fairly transitory. As we get beyond the first quarter, I think that should normalize back to a typical run rate. The other insurance items we've talked about from time to time, worker's comp has continued to be a good guide for us with year-over-year reductions. I'd see that kinda normalizing as we go forward. I don't see it as a opportunity or a threat. And then health insurance, we had a nice renewal this year, and we should have a pretty good stable if not slightly favorable run rate on that insurance line this year, as well. So I think that should round out the insurance topics.

Steve Anderson -- Maxim Group -- Analyst

All right. Thank you.

Steven Brake -- Executive Vice President and Chief Financial Officer

You're welcome.

Operator

Since there are no further questions left in the queue, I would like to turn the call over back to Mr. Cappasola for closing remarks.

John Cappasola -- President and Chief Executive Officer

Okay, everyone. Thank you for your interest in Del Taco today, and we look forward to sharing our progress on future calls. Have a great day.

Operator

This concludes today's teleconference. You may now disconnect your lines at this time. Thank you for your participation.

Duration: 49 minutes

Call participants:

Steven Brake -- Executive Vice President and Chief Financial Officer

John Cappasola -- President and Chief Executive Officer

Greg Badishkanian -- Citibank -- Analyst

Peter Saleh -- BTIG -- Analyst

Craig Bibb -- CJS Securities -- Analyst

Nick Setyan -- Wedbush Securities -- Analyst

Jeremy Hamblin -- Dougherty and Company -- Analyst

Nicole Miller Regan -- Piper Jaffray -- Analyst

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