Don’t Make This Dividend Mistake

In today’s Digest, we continue with our special essay series from CEO, Brian Hunt. Over the past few Sundays, Brian has been discussing the wealth-building power of elite dividend stocks.

In today’s essay, Brian addresses a common mistake many investors make when investing in dividend stocks — chasing yield. Unfortunately, when naïve investors focus on big yields while ignoring vital business factors, it often ends poorly.

Brian walks us through some cautionary examples before showing us what we should be looking for in our dividend stocks.

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It’s a powerful piece of investment wisdom that you can incorporate into your stock selection process today.

If you’ve missed Brian’s prior essays on dividends, or want to read ahead, you can always visit our InvestorPlace Education Center to access all these classic essays.

Enjoy.

Jeff Remsburg

Elite Dividend Payers: The Cure for the Biggest Mistake Income Investors Make
When it comes to dividend stocks, the safety of that payout is paramount

By Brian Hunt InvestorPlace CEO

Amateur investors often bring up a common objection to buying elite dividend-paying businesses. Acting on this objection often leads them into very risky investments.

Most elite dividend payers sport annual dividend yields in the neighborhood of 2%-5%. And these yields are incredibly safe and reliable. They rise every year.

In addition to elite dividend payers, the stock market contains groups of businesses that pay annual yields of 6% … 8% … 10% … even 12%.

The amateur looks at these numbers at says, “Why buy a business that yields 4% when I can buy one that yields 8%?” And then, the amateur makes one of the biggest investment mistakes in the world.

They “chase” yield.

There’s a classic piece of investment wisdom about chasing yield. It goes: “More money has been lost chasing yield than at the barrel of a gun.” Chasing yield is the act of buying stocks simply because they offer high yields … while ignoring vital business factors.

Some businesses engage in risky business ventures or take on lots of debt in order to pay high yields. Finance and real estate companies often do this.

Some businesses own oil & gas wells and pay dividends from the production. Those dividend payouts are often totally dependent on oil & gas prices staying elevated. They can be incredibly volatile.

These businesses are usually very dangerous for the average investor.