EpicQuest Education Enters into Key Agreement as Catalyst for Recruiting from Africa and the Middle East

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The New Recruiting Initiative has the Potential to Bring 525 Students from these Regions into Davis University over the Term of the Agreement

MIDDLETOWN, Ohio, May 7, 2025 /PRNewswire/ -- EpicQuest Education Group International Limited (NASDAQ: EEIQ), ("EpicQuest Education", "EEIQ" or the "Company"), a provider of higher education for domestic and international students in the US, Canada and the UK, today announced that on May 1, 2025, its owned and operated Davis University ("Davis") entered into an Agency Agreement (the "Agreement") with MSM Unify to drive student recruitment from Africa and the Middle East on behalf of Davis University.

EpicQuest Education Group International Limited (PRNewsfoto/EpicQuest Education Group International Limited)
EpicQuest Education Group International Limited (PRNewsfoto/EpicQuest Education Group International Limited)

Jianbo Zhang, Chief Executive Officer of EpicQuest Education, commented, "We are excited to announce our recruiting agreement with MSM Unify, a leading international student recruiter whom we believe can further add to our international students from China and India at Davis University with new students from Africa and the Middle East. We believe that this is a cost-effective strategy for Davis since MSM Unify has both the infrastructure and know how to reach students and families in these new regions."

"MSM Unify provides extensive student recruiting services such as applications, study permits and visa support which can increase conversion rates, and its data-driven recruiting can facilitate the understanding of student preferences. As Africa and the Middle East represent high-growth student populations, we are keen to develop this student recruitment pool as it will increase our student enrollment at Davis. We also believe that a more diversified student body improves a campus learning environment, enhances students' social experiences and helps all of Davis' students succeed in the global job marketplace," CEO Jianbo Zhang concluded.

Davis has engaged MSM Unify as its exclusive agency to recruit prospective students from Africa and the Middle East to enroll in Davis' on-campus associate and bachelor degree programs. Davis will consider these applicants for admission to these programs and will only accept those students who meet its academic and English language proficiency requirements. As part of the Agreement, MSM Unify will deploy the resources and strategic expertise of its Global Market Office ("GMO") that comprises comprehensive marketing and student support services to optimize the success of its efforts.

"This partnership is a natural extension of our mission at MSM — to connect the world's learners with high-quality institutions and support them at every stage of their journey. Davis University's commitment to global inclusivity and student success aligns perfectly with our values, and we're excited to open doors for students across Africa and the Middle East," said Sanjay Laul, Founder of MSM Group.