Exclusive: What Fitbit's 6 billion nights of sleep data reveals about us

How we sleep is unbelievably important. Getting too little sleep not only makes you feel lousy and cranky, but it’s also linked to obesity, diabetes, hypertension, and even early death. (No pressure.)

But it’s amazingly hard to measure our sleep, as a population. Sure, one person at a time can stay overnight at a sleep lab, hooked up to scalp electrodes — but try sleeping normally that way, away from home and wired to strange equipment. Other sleep studies use self-reporting, where you write down each morning how you slept, but that data is famously unreliable.

Now, though, there’s a new way to study our sleep: Fitness bands, worn by millions of people. Most of Fitibit’s bands, for example, have built-in heart-rate monitors, which produce much more accurate sleep-measurement results than earlier bands. These bands track your sleep automatically, in your own bed, on your normal schedule, under normal conditions.

Since Fitbit began tracking sleep stages in March 2017, it has collected data from 6 billion nights of its customers’ sleep. This is a gold mine — by far the largest set of sleep data ever assembled. (This data is anonymous and averaged; it’s not associated with individual customers’ names.)

“It’s a really, really exciting and really rare data set,” Fitbit data scientist Karla Gleichauf says. “It’s probably the largest biometric data set in the world.”

The measurements include not just how long you sleep, but what stages of sleep you experience. Each morning, the Fitbit app shows which parts of the night you spent in REM sleep (the vivid-dreams stage, good for mood regulation and memory processing), in deep sleep (good for memory, learning, the immune system, and feeling rested), in light sleep, and awake. (It’s always disheartening to see how much of the night you waste in little one- or two-minute wake-ups that you don’t even remember.)

Each morning, the Fitbit app shows how you slept.
Each morning, the Fitbit app shows how you slept.

But wait, there’s more. The Fitbit app also knows your gender, age, weight, height, location, and activity level. Therefore, the company’s data scientists can slice and dice its massive sleep database in fantastic ways. They should be able to tell us who sleeps more: men or women. Northerners or Southerners. East Coasters or West Coasters. They should be able to calculate our national average bedtime. They should be able to draw all kinds of conclusions about the way we sleep — and what’s good for us.

Now, for the first time, they have. Gleichauf and her boss, Conor Heneghan, Fitbit’s lead sleep research scientist, agreed to mine that vast sleep database to unearth some of its secrets. Some of their findings reinforce what sleep scientists have already studied; some have never been measured before.