At just three years old, Reklaim is doubling down on its mission to democratize luxury. The technology-forward company aims to redefine the essence of luxury through conscious consumption and open the door to the world of luxury with the belief in a world where luxury and values are intertwined.
Founded in 2022, Reklaim’s original model connected exclusively with retail partners, including Nordstrom, Selfridges and Jared. The turnkey solution gives access to $10 billion worth of coveted handbags and watches with its proprietary technology, including a selection of items from Hermès, Louis Vuitton, Rolex and Chanel. In addition to its curated selection, the company has also offered its Whatever, Whenever service to source sought-after pieces.
Reklaim is now in more than 100 retail doors, which James Thomas, co-owner, cofounder and chief commercial officer of Reklaim, told WWD was a “critical first step — allowing [the company] to introduce consumers to the breadth of our handbag and watch assortment, and to establish Reklaim as a disruptive, elevated force in pre-owned luxury, all within a tangible retail environment. [We] focused on perfecting our proprietary technology and cultivating strategic wholesale partnerships.”
James Thomas
Furthering its mission, Reklaim has announced it will now be available direct-to-consumer through its own website. With this step, the company aims to empower the consumer to take the power back and reject the idea of multiyear waitlists, forced purchases and buying into the privilege of eligibility.
“In a world where luxury has long been defined by exclusivity and excess, we saw an opportunity — not just to challenge the status quo, but to completely reimagine the pre-owned experience,” said Kamran Razavi, co-owner, cofounder and chief executive officer of Reklaim. “The name Reklaim stands for taking the power back. We’re not just reshaping luxury. We’re rebuilding the entire system behind it, one with sustainability and inclusivity at the core.”
Thomas added that with Reklaim’s strong foundation in place and proven demand, now is the ideal moment to expand the company’s digital footprint through its own direct-to-consumer platform.
In practice, Razavi said that what this means for consumers is access to the luxury products and shopping experience that they deserve. For retailers it provides inventory agility and for brands, it means a chance to participate in a space where there has traditionally been exclusion.
“Reklaim is flipping the script on pre-owned luxury,” Thomas said. “Most pre-owned platforms are dependent on whatever comes through the door — but we lead with curation. Everything we offer is based on what our customers actually want, backed by data and demand. We built Reklaim with a time-saving mindset.”
Kamran Razavi
To that end, Thomas and Razavi describe Reklaim as a “super brand,” meaning that while it is a singular destination, it is powered by the strength of many — namely the designer brands that the platform is bringing together. At the same time, the cofounders see Reklaim offering its customers efficiency, easy and high-level service in addition to access to the best experience possible.
“We’ve built a platform that offers whatever you want, whenever you want it, and at the right price,” Razavi said. “Our Whatever, Whenever approach ensures that the most in-demand, hard-to-find luxury pieces are always within reach — giving our customers not just beautiful products, but the ultimate luxury of time.”
Moreover, Razavi said they see Reklaim as a sort of “giant recycling plant for luxury.”
“Reklaim was created to ignite a global movement around more conscious consumption,” Razavi said. “Luxury goods are crafted with extraordinary artistry and made to last. Our mission is to fully extend the complete life cycle of every bag and watch we sell. It’s really a giant global game of ‘match.’ We needed to build the underlying technology to properly match global buyers and sellers in real-time.”
Reklaim has trademarked the term Conscious Luxury to effectively redefine what it means to shop pre-owned.
Notably, Reklaim has trademarked the term Conscious Luxury to effectively redefine what it means to shop pre-owned. Reklaim’s Conscious Luxury is an elevated experience, said Razavi, that benefits everyone in the ecosystem, whether you are the customer, retailer or original manufacturer.
“Our mission is to spark a shift in consciousness where recycling pre-owned goods becomes the norm and overconsumption, one of the planet’s most damaging forces, is challenged,” Razavi said. “We recognize that what we sell are luxuries — and with that comes responsibility. That’s why we empower our community to shop consciously.”
Reklaim’s commitment to sustainable luxury solutions will be exemplified further through its Conscious Collective, a global community of ambassadors in the conversation around pre-owned luxury and mindful consumption. The group will create aspirational content, host events and drive awareness of the circular economy through storytelling and peer influence. Elsa Hosk, model and entrepreneur, has been named the inaugural member of the Conscious Collective.
Thomas described the potential Reklaim consumer as “discerning, style-forward and starved for time.”
“They’re coming to us for an elevated pre-owned experience that’s not just thoughtful and transparent, but also efficient and seamless,” Thomas said. “Above all, they are conscious global citizens who care as much about the planet as they do the heritage and craftsmanship of luxury goods. Shopping Reklaim isn’t just about acquiring handbags or watches, it’s about embracing a circular model of luxury that honors the planet and future generations.”
