Should You Forget Alphabet and Buy These 2 Tech Stocks Instead?

In This Article:

Key Points

  • Alphabet faces difficult macro, competitive, and regulatory challenges.

  • Microsoft is pulling far ahead of Alphabet in the cloud and AI markets.

  • Oracle's cloud and AI businesses are also expanding rapidly.

  • 10 stocks we like better than Alphabet ›

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL), the parent company of Google, was once considered an evergreen play on the online search, digital advertising, and cloud markets. However, its stock has declined about 17% this year as the S&P 500 dipped just 1%.

Alphabet has been grappling with tough macro, competitive, and regulatory headwinds.

The weak macro environment is throttling its ad sales, its core search engine faces fierce competition from OpenAI's ChatGPT and other generative AI platforms, and the U.S. Department of Justice is pressing Alphabet to sell Chrome and share its valuable search data with its competitors. It's also struggling to keep up with competitors in the cloud infrastructure and artificial intelligence (AI) markets.

An illustration of digitized brain on a circuit board.
Image source: Getty Images.

Those headwinds are making Alphabet a lot less attractive to long-term investors. For 2025, analysts still expect its revenue and earnings to grow 11% and 19%, respectively, but the company could eventually become a slow-growth stock like IBM as its main engines sputter out.

Its forward price-to-earnings ratio of 16 looks cheap, but it could continue to trade at that discount if investors doubt its ability to counter those competitive and regulatory challenges. So instead of waiting for Alphabet to turn around its massive business, investors should consider buying two other tech stocks that face fewer existential challenges: Microsoft (NASDAQ: MSFT) and Oracle (NYSE: ORCL).

1. Microsoft

When Microsoft's cloud chief Satya Nadella took the helm as its CEO in 2014, the tech giant adopted a "mobile first, cloud first" strategy to reduce its dependence on desktop applications. To achieve that, Microsoft converted more of its productivity software into cloud-based services and mobile apps. The company also expanded its cloud infrastructure platform, Azure, and integrated more cloud-based services into Windows.

Microsoft's transformation initially squeezed its operating margins, but paid off over the long term as it locked more users into its mobile and cloud ecosystems. Today, Azure is the world's second largest cloud infrastructure platform after Amazon Web Services (AWS), according to Canalys. Alphabet's Google Cloud ranks a distant third. Microsoft also expanded its Xbox gaming segment with big acquisitions as it rolled out new Surface devices.