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(Bloomberg) -- Apple Inc. Chief Executive Officer Tim Cook sidestepped most of the criticism two weeks ago when he appeared before Congress at an antitrust hearing with his peers at Alphabet Inc., Facebook Inc. and Amazon.com Inc. taking the heat.
Over the past several days, however, video-game developers ranging from Epic Games Inc., Microsoft Corp. and Facebook, have ensured that Apple doesn’t dodge scrutiny over its App Store practices and policies.
Last week, Microsoft criticized Apple for barring its Xbox Game Pass service from the iPhone and iPad. “Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass,” the Redmond, Washington-based software maker said in a statement. “And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content.”
Apple has said it doesn’t let cloud-based gaming services on the App Store because it needs to review all games individually before they can run on the platform.
Facebook Chief Operating Officer Sheryl Sandberg echoed Microsoft’s complaint after Facebook was forced to launch its new gaming service on iPhones without any games. Users can watch live streams of people playing games and be part of a social network of gamers, but can’t play themselves.
“We had to remove game-play functionality entirely in order to get Apple’s approval on the standalone Facebook Gaming app -- meaning iOS users have an inferior experience to those using Android,” Sandberg said.
Gaming is a key area for Apple as its seeks to generate new revenue sources. Last year, it launched Apple Arcade, a $4.99 monthly subscription that gives access to a library of premium games across its devices. Purchases inside games as a broad category -- of which Apple typically takes a 30% cut -- are one of the biggest sources of App Store revenue, bringing in $22.2 billion for developers in the first half of 2020, according to Sensor Tower.
Epic Games, whose CEO Tim Sweeney has been a vocal critic of Apple’s App Store practices, raised the pressure on Thursday. The gamemaker added an option in its popular game Fortnite on Apple devices to pay Epic Games directly, circumventing Apple’s rules and working around the iPhone maker’s fee. Hours later, Apple removed the game, citing the rule violation. Google also removed Fortnite from the Android Play Store later in the day. Minutes after Apple’s removal, Epic Games sued Apple, saying its App Store violated antitrust law.