Australian Bitters Company brand wins Gold for: Best of Class in Aromatic Bitters, Grapefruit Bitters, and Orange Bitters
BITTERTALES brand wins Gold for Aromatic Bitters
Brands to be featured at the LA Country Fair, one of the largest festivals in the U.S., with more than 750,000 guests attending
SEVEN HILLS, AU / ACCESS Newswire / May 5, 2025 / Innovation Beverage Group Ltd, ("IBG" or the "Company") (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today it has won gold medals in four (4) categories at the 2025 Los Angeles International Spirits Competition which took place on April 1-3, 2025.
"Winning gold, four times over, including in the Best of Class category, can propel our marketing efforts and brand recognition, particularly in the U.S. where Aussie bitters are now rolling out through major national distributors," stated IBG's Chairman and Interim Chief Executive Officer, Sahil Beri. "Having captured nearly half the bitters market in Australia, we are ready to boost sales in the U.S. This highly regarded award from the L.A. International Spirits Competition helps consumers know they are getting the best when they choose Australian Bitters Company and BITTERTALES."
For more than 100 years, the Los Angeles International Competitions have bestowed gold medals to the best wines, spirits, olive oils and dairy products from around the globe, showcasing the winners at the LA County Fair. Judged by an array of the finest palates in the world, the ensuing scrutiny can result in catapulting a little-known product to worldwide fame or reiterate the staying power of a traditional label. Combining an impressive list of the world's finest judging professionals and an international array of entries, the Los Angeles International Competitions has cemented itself as the premier wine, spirits, evoo and dairy competition.
As winners, both of IBG's bitters brands will get exposure to more than nearly 100,000 visitors on L.A. International Spirits Competition's websites and 375,000 social media followers, in addition to being featured at the LA County Fair, one of the largest fairs and festivals in the U.S., with more than 750,000 guests annually.
IBG's flagship product, Australian Bitters Company, hand crafted in small batches in Australia from the finest natural botanical herbs and spices, previously won the Gold Medal at the Los Angeles Spirts Awards in 2018. BITTERTALES, the Company's premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG's bitters brands are produced at its state-of-the-art U.S. FDA and GMP certified facility in Australia and shipped worldwide. In 2024, Australian Bitters Company captured a record 45% market share in Australia, the second largest national market for bitters worldwide, behind only the U.S.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands, IBG's brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG's most successful brand to date is Australian Bitters, which is a well-established and favored bitters brand in Australia. Established in 2018, IBG's headquarters, manufacturing and flavor innovation center are in Sydney, Australia with a U.S. sales office in California. For more information visit: https://www.innovationbev.com/
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