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In 2024, IGT generated over $1 billion in consolidated cash from operations and about $660 million of free cash, highlighting the cash flow generation of the lottery business, more than 80% of that free cash flow came from lottery operations. The $2.5 billion of revenue achieved in the year was consistent with 2023 as growth in core instant ticket and draw games sales were offset by lower U.S. multistate jackpot sales. Multistate Jackpot games remain popular.

However, there were many more winners in 2024, resulting in fewer significant advertised jackpots and resulting in lower sales. The lottery business achieved $1.2 billion of EBITDA at a 47% margin, highlighting its attractive profit profile. The profit and cash flow contributions enabled significant debt repayment during the year. Year-end pro forma net debt leverage, which is adjusted for the $2 billion in gaming and digital sales proceeds committed for debt reduction is 2.4 times, the lowest level in IGT history.

Innovation and content and working with our lottery customers enabled improving core lottery same-store sales throughout the year. Instant ticket and draw game sales increased 4% in Q4, including improvement across all regions. Lower U.S. multi-state jackpot comparisons weighed on total reported same-store sales for both Q4 and the full year.

While the randomness of large jackpot timing had a negative impact in 2024, they have been a meaningful driver of lottery sales over the last five years. Our product team drove strong growth in Italy in both Q4 and the full-year periods. Several new game launches, including the highly successful Tambola holiday bundle and the new [Inaudible] e-instant game, were important drivers of Q4 results as were special draws for 10eLotto and Numero ORO add-on feature for traditional lotto. The first scratch ticket in Italy using IGT's proprietary Infinity print technology named POP was well received and has been effective in attracting new younger players as well as upselling existing players to the 5 euro price point.

We believe our exemplary performance in increasing Italy same-store sales and state revenue position us well for the upcoming Italian Lotto bid. Improving trends in large jurisdictions, including California, Florida, Georgia, New York, and Texas, drove an increase in instant and draw games sales as the year progressed, especially in the fourth quarter. We play an important role in driving this dynamic. Our experienced operating lotteries and in working with over 100 jurisdictions around the world provides player insights, performance analytics, and sales tools that enable a steady pipeline of innovations.

The trusted partnerships we have with our customers enables us to offer guidance on game development, portfolio optimization and go-to-market strategies. High lottery sales rose 28% in both the fourth quarter and the full-year 2024 period, maintaining the double-digit pace over the last few years. Momentum was broad-based across the U.S., Italy, and several European markets, including Poland, the Czech Republic and Belgium. We've invested significant resources and are committed to our iLottery platform, which is deployed in 11 jurisdictions, making us the No.

1 iLottery platform supplier in the world. During the year, we launched our iLottery platform in Connecticut. Our customers in Georgia and Kentucky have the distinction of being among the fastest-growing ilotteries in the U.S. Much of this outperformance can be attributed to successful player acquisition programs powered by our iLottery marketing and CRM services.

Congratulations to our Georgia Lottery customers surpassing $1 billion in iLottery sales during calendar 2024. We are excited to bring our top-performing e-instant games like Elephant King and Lucky Coins to new content customers. IGT now has content and partnerships with 18 jurisdictions, a recent five-year contract for iLottery content with Bakehouse in Finland. Our proven track record executing large and complex deployments is unrivaled.

For context, our central systems handle billions of transactions annually and are capable of processing approximately 1 million transactions per minute. We are also the leading provider of lottery point-of-sales technology with more than 400,000 retailer terminals deployed globally, four times as many as any other vendor. Another hallmark of our business is the diversity of contracts in our portfolio, supported by an average customer relationship spanning three decades. In 2024, we won a seven-year FM contract with the Colorado Lottery as well as a 10-year FM and iLottery contract with Luxembourg's lottery nationality.

We also secured several long-term FM contract extensions, including 10 years with the North Carolina Education Lottery and three years with the Mississippi and Virginia lotteries. And earlier this month, we announced a nine-year extension with the Tennessee lottery. It was also a big year for our instant ticket service businesses, where we won a three-year primary contract in Portugal, displacing an incumbent. We entered a five-year contract with ONCE, the operator of Spain's lottery, and a three-year contract with FDJ, the operator of the French National Lottery.

These additions will significantly increase production volume in 2025, enabling the company to leverage its new state-of-the-art press. 2024 was a year of significant accomplishments with key strategic initiatives. In 2025, we are focused on winning important contracts in Italy and Texas, which will require significant capital. We will also invest in new game content and technologies that we expect will fuel sales growth and strengthen our lottery industry leadership.

Additionally, we are identifying structural cost savings to drive greater efficiencies across the organization, enhancing our financial profile that is already characterized by strong profit margins, significant free cash flow generation, and a solid balance sheet. We are diligently working to close the gaming and digital sale, which will provide over $4 billion in gross cash proceeds, significantly strengthening our balance sheet and shareholder returns. Now I'll turn the call over to Max.

Max Chiara -- Executive Vice President, Chief Financial Officer

Thank you, Vince, and hello to everyone joining us on the call today. IGT's fourth-quarter and full-year 2024 financial results were solid achieving the outlook for revenue and adjusted EBITDA we provided on our Q3 earnings call. While the timing of large U.S. multistage jackpots and product sales can cause quarter-to-quarter variability in our financial performance, the core recurring business is healthy and growing in line with expectations, and the margin structure of this business is compelling, delivering adjusted EBITDA margins well above 40%.

In the fourth quarter, IGT generated revenue of $651 million compared to $681 million in the prior year, driven by broad-based same-store sales growth in instant ticket and draw games including a 7% same-store sales growth in Italy. This resulted benefit from a couple of extra selling days versus the prior year. Italy strength in IGT core recurring business was offset by the timing impact of elevated jackpot activity and higher product sales in the prior year. It is worth noting that while product sales revenue was lower year over year, it was still very strong, achieving the second highest level in company history.

Keep in mind that product sales in general tend to be lumpy in nature and typically only represent a mid-single-digit percentage of total revenue. For the full year, revenue of $2.5 billion was basically in line with the prior year period. The primary drivers of the year-over-year comparison mirror those in the quarter. While instant ticket and draw game revenue grew $35 million, U.S.

multistage airport revenue declined $29 million due to the exceptional levels of jackpot activity in the prior year. Other service rose $3 million primarily due to revenue associated with non wager-based service contract in Europe, partially offset by lower LMA incentive revenue, a dynamic that is impacted by a relatively long period of time with lower U.S. multistage airport performance. Finally, product sales revenue was lower by $17 million as significant product sales in the prior year were partially offset by an increase in instant ticket services in the current year.

Profit generation was solid in both the fourth-quarter and full-year period. IGT delivered Q4 income from continuing operations of $116 million compared to $73 million in the prior year, and adjusted EBITDA of $290 million compared to $316 million, with the difference almost entirely driven by the volume and mix of product sales. High profit flow through from same-store sales growth was offset by lower LMA incentives and investments in the business. On a full year basis, income from continuing ops was $271 million compared to $265 million in the prior year period, driven by a noncash benefit of changes in exchange rates, partially offset by the impact of a discrete tax item and lower operating income.

Adjusted EBITDA of $1.17 billion declined from $1.21 billion in the prior year. Service margin was down $20 million as the benefit of higher instant ticket and draw games sales was offset by three main items: first, a $28 million decline related to the high profit flow-through from elevated U.S. multistage jackpot activity in the prior year; second, the jackpot related impact on LMA incentives; and third, additional investments we are making in the business, including personnel and project costs, supporting contract renewals and extensions activity. As expected, product sales margin was $26 million lower, driven the volume and mix.

SG&A improved $17 million, reflecting reduced legal costs and R&D was up $7 million, primarily due to continued investments we're making to drive future growth and efficiencies, particularly around cloud initiatives. Adjusted EBITDA margin of approximately 47% highlights the impressive profit profile of this business. On Slide 12 now. In the full-year period, IGT delivered a very strong $1.03 billion in consolidated cash from ops with approximately two-thirds being generated by continued ops.

Consolidated free cash flow totaled about $660 million and over 80% was attributable to the lottery business. Shareholder returns remain a key part of our balance strategy as evidenced by the $161 million of cash dividends paid to shareholders. We will have a $4.05 billion gross cash infusion when the gaming and digital sale is completed. As previously communicated, we intend to allocate the net cash proceeds in a balanced manner with significant portions being used to repay debt and to be returned to shareholders.

The committed $2 billion debt reduction will meaningfully strengthen our balance sheet and further improve our debt maturity profile. Pro forma for this debt reduction, net debt leverage is 2.4 times using debt balances at year-end. Total liquidity remained solid at $1.9 billion, including $584 million in administrative cash and $1.4 billion in undrawn credit facility capacity. We're focused on several strategic initiatives to drive structural cost savings and to fund important investments in the business.

OPtiMa 3.0 is well underway driving real cash cost savings of $40 million by the end of 2026. We continue to explore additional opportunities currently under review to expand the program with incremental productivity and operational efficiencies in our core business. More to come on this in the near future. Our ongoing success in securing meaningful contract wins and extensions, which is expected to secure revenue and cash flow visibility for the next decade or so has resulted in the need for higher capital investment in the business for the next couple of years.

We estimate annual capex spend in the range of $400 million to $450 million in each of fiscal year '25 and fiscal year '26, which includes investments to secure important contracts in Italy, Texas, and New York. We anticipate annual capex in the range of $200 million to $225 million for the next several years thereafter, reflecting the benefit from temporary cost increases related to investments in cloud infrastructure and point-of-sale network optimization that are underway. Additional investment of at least 1 billion euros would be required over '25 and '26 to fund the upfront license fee for the Italy lotto contract. These capital outlays represent investments in our core recurring business and would extend the duration of our revenue-weighted average contract life to more than eight years, including extensions.

I would now like to introduce 2025 outlook. To be clear, IGT core recurring business is strong, providing a solid foundation for the year as we head into the elevated capex cycle in front of us. We currently expect revenue of $2.55 billion to $2.65 billion, which reflects low to mid-single-digit growth that is aligned with our long-term expectations for the business. This includes a low single-digit increase in global same-store sales.

Overall service revenue is expected to be negatively impacted by our current expectation of significantly lower U.S. multi-stage jackpot activity and associated LMA incentive revenue in the first half of the year. As a reminder, our New Jersey and Indiana LMA contracts include complex incentive or shortfall schemes that can be influenced by protracted times of very high or very low multistage jackpot activity. Given the difference in the LMA customer and IGT calendar year, our Q1 and Q2 are the quarters where we typically have to adjust our expected LMA incentive or shortfall based on the current estimate of the lottery full fiscal year results, which again, can be significantly influenced by the multistage jackpot behavior.

We have provided a page in the appendix of the slides accompanying this call that goes through this impact in more detail. As a result, we expect Q1 revenue to be down low to mid-single digits versus the prior year period. Product sales revenue is expected to rise primarily due to increased instant ticket services, thanks to several new contract awards, which should provide sustainable growth over time. Adjusted EBITDA is expected to be in a range of $1.1 billion to $1.15 billion.

This includes the just described combined impact of significantly lower multistage jackpot and LMA incentive revenue and about $25 million of temporary costs related to contract extensions and rebids as well as enhancement of cloud-based solution and point-of-sale network optimization that are ultimately expected to deliver future growth and capex efficiencies down the road. The impact of these items is primarily concentrated in the first half of the year. In terms of profit cadence, we expect the greatest pressure to materialize in Q1, which we expect to be down approximately $70 million in total primarily on the jackpot and LMA impacts I outlined as well as a negative mix in product sales to be recovered in the balance of the year and the timing of temporary project costs I discussed earlier. We expect profit in the balance of year period to be essentially aligned with the prior year, including growth in the second half.

This outlook does not include any potential benefit from large U.S. multi-stage jackpots given the lack of visibility around timing. In addition, the mega million price increased to $5 in April 2025 could drive higher, more frequent jackpots. Cash from operations is forecasted at a negative $300 million, primarily driven by 800 million euros or approximately $850 million expected to be paid in 2025 related to the first two installments of the Italy lotto upfront license fee.

The first payment is due at the time of the award and the second at the start of the new concession. As a reminder, the 800 million euros reflects 100% consolidation of the joint venture. The pro rata share that our partners contribute to the upfront fee shows up in cash from financing activities on the capital increase noncontrolling interest line of the cash flow statement. Excluding the upfront license fee, cash from operations is expected in a range of about $550 million to $570 million and compared to 2024 is impacted approximately one-third by lower forecasted EBITDA and two-thirds by the timing of working capital items.

Capex is expected to be around $450 million, including the increased investments related to recent contract wins and extensions as well as important upcoming bids. And lastly, we have assumed a 1.07 euro rate for full-year 2025. In summary, we delivered solid financial results in 2024 with revenue and profit that met our outlook, accompanied by strong cash flow generation and pro forma net debt leverage of 2.4 times. We have committed to allocating at least $2 billion of debt reduction following the significant cash infusion that will be received after the closing of the gaming and digital sales.

And we are investing in our future, positioning ourselves to further strengthen our global lottery leadership position as we head into 2025. That concludes our prepared remarks. Operator, would you please open up the line for questions.

Questions & Answers:

Operator

Thank you. [Operator instructions] Your first question comes from Jeff Stantial with Stifel. Your line is open.

Jeff Stantial -- Stifel Financial Corp. -- Analyst

Hey. Great. Good morning, Vincent and Max. Thanks for taking our questions.

Maybe just starting off on the $25 million investment into new contract extensions and rebids as well as some sort of initiatives. Vince or Max, whoever wants to take this, can you just expand a little bit more on some of these costs. I guess, in particular, are these mostly onetime in nature? Is there some portion of this that expected to recur in the out years. And then the -- how do you think about -- I think the contract rebid and extension piece is self-explanatory, but for some of these growth initiatives, how do you think about underwriting the ROI on some of that investment? Thanks.

Max Chiara -- Executive Vice President, Chief Financial Officer

Yes. Hi, Jeff. This is Max speaking. I'll take this one.

So as you can imagine, we have to spend some money in relation to R&D and some other project expenses in anticipation to securing a contract bid or extension. And those costs have to be expensed in the P&L until there is certainty of acquisition of the new contract. So we expect those costs to be temporary in nature because they are typically necessary to facilitate the setup of the technology for the capacity installation and other technology evolutions that will be required with the start of a new contract. And that makes up the major part of the 25 million euros for 2025.

And again, as we -- as I said in my prepared remarks, most of this amount will be spent in the first part of the year. There are two other significant initiatives that we are bringing forward. One is the cloud-based solution extension to all iLottery contracts. We have done many conversions already, particularly in the European countries with significant success achieved in terms of full integration between the retail business and the iLottery business mentioned in Poland, for example.

And we are in the process of finalizing the transition to cloud-based also for our large U.S. contracts during the year. So again, that will require some additional expenses during 2025. And finally, we continue to look for ways to innovate and provide opportunities to optimize the activity and the operations at the point-of-sale level.

And so we have some expenses associated with recognition of the transition in the communication technology moving away from Visa into mobile for the U.S. market that will also drive additional cost this year until the process is complete. So again, all in all, we expect this $25 million to be temporary in nature.

Jeff Stantial -- Stifel Financial Corp. -- Analyst

Perfect. That's really great color. And then for a follow-up, maybe turning to the pending sale of the gaming and the digital business. Now that we're rapidly approaching deal close? I think it might just be a bit helpful to refresh on how you're thinking about the expected use of proceeds, in particular, focusing on that return of capital bucket, recognizing there are some moving parts here with ongoing contract procurements.

Could you just update us on kind of your latest thinking here both in terms of the quantum or the amount of the $3.65 billion net proceeds that you expect to be allocated to return of capital as well as the preferred mechanism and the cadence of any capital returns? Just any thoughts or perspective you could provide there, keeping in mind the fluidity of the situation would be great. Thanks.

Vince Sadusky -- Chief Executive Officer

Yeah. We know investors are eager to understand the utilization of the proceeds from the sale of digital and gaming. We completely understand that. What we've communicated is the $2 billion debt paydown, and that's the reason, of course, for the pro forma disclosures around continuing ops, all the financial metrics and also then providing some insight into what day one debt would likely look like.

As I mentioned on the call with that, that enables us to achieve a 2.4 times leverage ratio as of the end of the year, which is just an incredible journey of debt reduction that the company has undertaken very diligently over the last five years or so. In terms of that incremental amount above the $2 billion debt repayment commitment, yes, again, that's something that we will we will discuss as at or around the closing date. We've got some thoughts around the potential utilization. But I think that's something that we're not prepared to do it at this point.

Jeff Stantial -- Stifel Financial Corp. -- Analyst

Right. That makes sense. I appreciate that. And if I could just squeeze in perhaps a third one in that case, maybe and it might be too early to expand upon here as well.

But could you just add some color on how you think about the pro forma org structure for the RemainCo lottery business. Do you have any sense yet for sort of what roles are appropriate for the current team as you transition over to a single operating segment RemainCo, just any kind of high-level thoughts there would be great? Thanks.

Vince Sadusky -- Chief Executive Officer

Yeah, yeah, sure thing. As soon as we wrapped up the announced deal -- pending closing deal for Voyager. We got to work diligently on what RemainCo's structure would look like. We've determined we are in a singular line of business that was by strategic design.

We're very excited about our focus on that business and having the opportunity to operate a company that's got more interactions with lotteries than any other company around the world. And so anything that has to do with gaming and digital has been -- we've done the internal work on separation. We're virtually completed with that internal work. So we feel very confident of being prepared for our day one operation of RemainCo systems, ERP, etc.

And then in terms of the structure, we've done a lot of work internally and had some internal announcements. As you recall, we appointed Renato Ascoli as the head of lottery. We've made some organizational changes to what we think is better facilitate the core operations, really continuing to innovate and leverage our product expertise around the world as well as a point very capable leaders in charge of our various growth initiatives from our ongoing iLottery operation that continues to achieve very, very strong growth, too, because I mentioned in my prepared comments, pretty significant increase in the number of instant ticket printing contracts that we've obtained and the investment in our facility in Lakeland to things like that people really don't see, but our customers appreciate things like cloud transition to really increase our analytical capabilities and our tools that ensure that we -- a trusted lottery partner for decades to come with our our customers. And then on top of all that is the need to reduce our overall corporate infrastructure costs given that, by definition, we're a smaller public company.

So of course, we still have all the public reporting requirements, but we are smaller. And that's -- a lot of that work has come through and will manifest itself in the numbers through what we're calling our OPtiMa 3.0 efficiency initiatives. And Matt touched based upon that. And as we work toward closing Voyager and sharing more information about our long-term expectations for financial performance.

I think you'll be able to share more around what those cost-saving opportunities are for beyond the current year.

Jeff Stantial -- Stifel Financial Corp. -- Analyst

That's great. Thanks very much. I'll pass it on.

Operator

The next question comes from Barry Jonas with Truist. Your line is open.

Barry Jonas -- Analyst

Hey, guys. Good morning. I wanted to start with Italy. Can we get an update on the Lotto rebid process and timing, and with that, a potential bidder has talked about possible synergies with Lotto and their digital business.

I know IGT doesn't have a digital business anymore, but are there potential partnerships that could monetize such synergies? Thanks.

Vince Sadusky -- Chief Executive Officer

Yeah, sure thing. So I'll get started and let Max talk about the details of the bid. So yes, as you all know, the tender has been published. We've been working internally on our bid for the better part of a year now.

We've done a lot of work on our technology solution, what we would do to increase and improve our top-rated technology in this next -- this next tenure. And we expect obviously to compete very effectively for the opportunity. We believe, as we've said in the past, we've demonstrated with our market and player insights. We've demonstrated the ability to continue to grow this very old lottery through excellent product innovation and cost of refinement of our offering to play or the same as we've done for, I think, about three decades now.

I think when it comes to the digital operation, we are not a significant -- one of the significant players in sports betting and iCasino in Italy. However, we have significantly increased our iLottery penetration and play in the marketplace. And that is something that we believe is clearly an opportunity for us as we think about the future beyond just the ability to be able to exploit the retail lottery operation. And with that, I'll turn it over to Max for some --

Max Chiara -- Executive Vice President, Chief Financial Officer

Yeah. So just to complete the answer in terms of the process going forward. So as you know, the RFP was issued in early January. The bids are due by March 17th.

So depending on -- and then once the bids are in, the awarding commission will be established, and the composition of the commission will be published after March 17th, and is expected to be different from the last bid process of seven years ago, eight years ago. Obviously, the commission will need to assess all the offers and then make an award -- there is not a specific time line for the award of the license. So right now, our expectation is that it's probably likely to happen in Q2. But again, it depends also on the number of bidders that will ultimately show up on March 17th.

A final comment, the time between the award and the new license starts needs to allow for the transition of the infrastructure, which is also an important point in the whole scheme of things here. So with that in mind, we have included in our cash flow estimates for the year, the first 2 tranche payment in connection with those deadlines. So the first one is at the time of the award in Q2 for 500 million euros. And the second one is at the time of inception of the new license, which right now is supposed to start before the end of the year.

So call it in November, and so we have the other 300 million euros related for Q4 at this point in our forecast.

Barry Jonas -- Analyst

That's super helpful. And then just as a follow-up, we've recently seen some pushback in Texas against the courier model. Can you help us understand how meaningful couriers have become for driving IGT's draw-based sales? And are there any potential risks or maybe a lot of legalization opportunities that we should be thinking about going forward? Thanks.

Vince Sadusky -- Chief Executive Officer

Yeah. So couriers have a -- there's a different approach to couriers, depending on the desires of each individual jurisdiction. So obviously, in states where iLottery is permissible, couriers have a minimal or really no footprint as the digital experience is one that's very efficient and effective, and there is no incremental fee of the significance of the courier model, which is where the revenue comes from on a carrier model since the carrier actually needs to go and purchase the ticket, scan the ticket, store the ticket. So there's a real physical cost associated with operating a courier model.

Then you have states that have explicitly permitted couriers to operate. I'd say states like New Jersey, for example, very forward-leaning and essentially, their view is we're looking for every opportunity to stimulate as many sales of lottery tickets as possible and maximize return to state. You have other states like Texas that have been silent around couriers. And so the couriers have expanded into a market like Texas.

And then you have other markets where there's an absolute statutory prohibition on couriers. So it really depends on the market. From IGT's perspective, the key to keep in mind is we're contracted by the state lottery organizations. So we operate based upon their direction and our contracts.

So that's really what what our job is. And we comply with whatever law on couriers, each individual market wants to desires to execute, the actual amount of -- or the impact on IGT from couriers is certainly, based upon our percentage of sales, which is typically how we are compensated. And that's regardless of whether a sale is generated at a retail outlet or through a courier. So I'd say with specific to Texas and the announcement -- the recent announcement, they are going to ban couriers, the impact to IGT because our percentage of sale is so small, our revenue is so small, and couriers have certainly grown in markets like Texas but are still a relatively small percent of their overall retail sales.

The impact of IGT is insignificant.

Barry Jonas -- Analyst

Perfect. Thank you so much.

Operator

The next question comes from Chad Beynon with Macquarie. Your line is open.

Chad Beynon -- Analyst

Hi. Good morning. Thanks for taking my question. Max, within the guidance and particularly the optimism around the back half of the year making up for the $70 million shortfall in Q1, can you talk about the contemplation or impact around the Mega Millions -- Mega Millions drawing going to $5 from $2.

And at this point, what your understanding is in terms of -- just overall advertising or marketing around this new product given it could be a big growth driver for the industry? Thanks.

Vince Sadusky -- Chief Executive Officer

Hey, Chad, I'll take this. Yes, Mega Millions, the increase in the price line is one that I think our sales in the industry is pretty exciting to see what the potential is. There is limited experience with price point adjustments in products over the years. It just doesn't happen all that often.

And our historical experience has shown that the net of a price point change is positive to very positive. So I think it was one of the more recent ones that was done when you look at the individual states in New Jersey, I think it was their pick five last year, increased $1 and the revenue increase was significant for that particular product. And historically, when Powerball has increased their price or Mega Millions increased their price a long time ago, it certainly had a significant impact on the net sales. So what we've modeled out or what the commission has modeled out and we've assisted with is likely there will be a fewer number of tickets sold, but at a greater price point, and there will likely be a temporary adjustment as there is -- it takes some time for the increase to kind of work its way through the system.

I think individuals to recognize the higher starting point of jackpots. And hopefully, the math is right, the faster build of jackpots. And as we all know, the higher the advertised jackpot is where we get a significant increase in velocity in sales. So we think that it will be a positive.

Not sure if that will be a positive immediately. There's a good chance it won't be. But as things progress throughout the year and because the implementation is early in the second quarter, we think that will -- that has a really good chance to play through the system and have a positive impact on multistate jackpots, which will be very helpful. Because as you know, the multi-state jackpot increase in excitement level around play and the increase in interest rates over the years, allowing for a higher advertised jackpot has all been an incredible positive in terms of sales up to this year.

And just so happens we had one of the best multistate jackpot advertised large jackpots occur several times over in 2023. And then in 2024, we had the exact opposite phenomenon where we had a lot of winners and a lot of hits. And so our plan for '25 has the expectation of a more kind of normalized somewhere between the two playing out. And we're hopeful that the Mega Millions move to $5 will positively impact that, especially in the back half of the year.

Max Chiara -- Executive Vice President, Chief Financial Officer

Yes. And Chad, two other elements that help us sustain that revised optimism toward the second half of the year are related primarily to the OPtiMa cost savings initiative. So the cost savings of about $20 million that we expect to achieve in the current year will manifest themselves with full fruition in the second half of the year as we ramp up the program. And then finally, the activity on product sales this year evolves more rapidly during the year compared to the last two, where there was a more lumpy sales toward the fourth quarter.

So the combination of these two factors will give us revive confidence that we will hopefully be able to deliver a better second half to last year in '25.

Chad Beynon -- Analyst

OK. Thank you both. Appreciate it. And then moving on to the new printing press.

We're just trying to understand maybe the returns on this for a better way to think about it is, should the new press drive higher same-store growth because of essentially faster printing, more volumes, lower cost of tickets, and it will give you the opportunity to maybe just bid differently for some of those instant ticket contracts? Or should we be thinking about it as a margin improvement just reducing some of the costs. And I'm thinking maybe in the back half of '25 more longer term, the competitive -- how this changes your competitive offering? Thank you.

Vince Sadusky -- Chief Executive Officer

Yeah. Yeah, it's a great question. I would say it's really both, both on the ability to win and have the capacity to deliver on these larger print contracts as well as have a more efficient operation. So our capacity moves up significantly.

And anyone who's ever been associated with with print plants, whether it be newspaper coupons, etc., recognizes the decision to initiate the investment in a new press, it's always a challenging thing to do because the existing press really can last forever. However, the waste associated with those runs when you have technological challenges is very significant relative to a new state-of-the-art press. And for the folks that have actually been down at the print facility and are familiar with other industries printing, there's nothing more technological than printing lottery tickets when you think about how the random number gets generated and the coding, the covering, the ability to scratch, the compliance, the activation, the shipping. So it's the printing press itself as well as the robotics and all the automation associated with the speaking of orders from all of our lottery customers where we provide print services around the world, the lead time, the logistics, and the efficiency that goes along with it.

So we think this is something that will have a terrific ROI for us, both in terms of cost and efficiency and printing is certainly a volume business, right? The first x percent of tickets you produce for any customer, your deficit funding, then you're breaking even, and it's really the last x number of batches, which is your profit is a way to think about it. And for us, having the increased volume will make our plant much more efficient to be operating much closer to capacity and not have these smaller batch runs that are relatively inefficient by nature, coupled with new technology, reducing the amount of waste and reprints that need to take place. And then really, just like any technology by virtue of being the really the most recent print facility coming online will be the most modern. So we're excited.

And by design, we've had an effort and fortunately, we've won a larger allocation and some unique print customers over the last year to be able to utilize this investment.

Chad Beynon -- Analyst

Thank you. Appreciate it.

Operator

The next question comes from David Katz of Jefferies. Your line is open.

David Katz -- Analyst

Hi. Good morning, everyone. Thanks for taking my question. Can you just talk about within the guidance that you've laid out? I know one of the dynamics or levers is the development and launch of new product right within the lottery business, and I mean that Italy as well as elsewhere.

Can you just help us understand what you did in terms of new product launch and development in there?

Vince Sadusky -- Chief Executive Officer

I would say there's -- I kind of think of new products in two categories. One is our ongoing investment and partnership with our lottery customers around product development. So that's taking kind of a deep database of analytical tools to identify opportunities to potentially stimulate growth. So for example, quite a few of our FM lottery customers in the U.S., you saw the results during the year, as we saw a decrease in sales for certain of their products in certain LMAs, they certainly experience it as well, and they have a desire to improve that.

So they all have capable teams that our product teams operating the ultimately responsible for product launches and approvals and odds and all of that. But again, operating in so many jurisdictions and having the unique capability of actually being the lottery operator in Italy and Indiana and New Jersey, we're able to provide the consulting type services to try to aid in that. And so I'd say there's no real incremental costs associated with that. However, Max had mentioned the investment in the cloud, which we're in a period now we're in transition.

So we've got the need to maintain our data centers as well as our cloud investment. And the cloud investment certainly isn't just for the efficiency of data storage, but of course, to be able to leverage faster and quicker all the analytics and do comparisons from market to market and in markets where there's iLottery operations as well. That's kind of the ultimate in terms of being able to understand player behavior, repeat buying activity for, let's say, a $5 ticket versus a decline in a $2 ticket product, the need to then consider implementing or suggesting to the lotteries that they put in place a new product to replace. And then you've got the actual hardware investment as well.

So one of the other things to help stimulate some growth in the markets that have seen a softening in 2024 was to execute a strategy whereby we partner up and provide more automated machines. So there's, of course, a direct correlation between actual point of sales as lottery tickets are largely an impulse buy and sales. So when times are really good over the last several years, there wasn't a strong desire to invest in incremental hardware technology. But now that things have get kind of these lulls in these type of impulse purchases like lottery tickets.

There's been a real focus on the execution of incremental hardware, and what we've developed is super interesting in terms of really good kind of interplay. It's point of sales marketing, which in many jurisdictions is your only opportunity for marketing, automatic diagnostics for -- to ensure the machines are operating properly in markets where they require identification for to ensure folks or meet the age requirements for purchase, that's in place as well as restocking, etc. And then I'd say kind of the -- not to go on and on about this, but one more area when we think about the future is the technology we've developed around In-Lane. And I think that, that could be very, very interesting.

Again, being an impulse purchase, you think of a grocery store department store, those are outlets that people still frequent even in kind of the digital age at a very, very high rate and to smooth the transaction by enabling it right at the checkout. It's something we've been working on for a long time. There's a lot of stakeholders. It takes time.

It's kind of like the promise has been out there for quite some time. But in the testing we've done with our latest generation, we believe we'll begin to get some traction in this area, and this is an area that we've been investing pretty significantly in as well.

David Katz -- Analyst

Noted. Appreciate it that. And if I may just follow up quickly. On the guidance you have laid out on Page 13, talking about the average annual capex.

That sort of excludes any other sort of significant renewals that may occur along the way, that's sort of a run rate capex number?

Max Chiara -- Executive Vice President, Chief Financial Officer

Yes. So after '25 and '26 where the effectively our capex cycle would come to an end, we expect to be on a run rate basis in that range, $200 million to $225 million. That excludes right now, competitive acquisitions.

David Katz -- Analyst

Understood. OK, perfect. Thank you.

Operator

The next question comes from Domenico Ghilotti with Equita. Your line is open.

Domenico Ghilotti -- Equita -- Analyst

Good morning. Just a couple of questions. The first is there is any update on the Texas lottery renewal process? And second, just a clarification. Well, on the incentives of shortfall for affecting the first semester.

So what is actually the situation? Are you facing just a shortfall or just no incentive compared to last year? So we should assume that 2025 in your plan is, say, a neutral year? And do you have any risk of growing threshold to reach the incentives or to risk the shortfall. I don't know if I was clear enough.

Vince Sadusky -- Chief Executive Officer

Yes. So on Texas, the bid has been submitted and the state is evaluating the bid submission, and we expect we'll hear back in the first half of 2025, and I'll let Max take you through the financials on the LMAs.

Max Chiara -- Executive Vice President, Chief Financial Officer

OK. So on the LMA, it's effectively a combination of both impacts, Domenico. When we compare the first and the second quarter of '25 versus '24, we were enjoying a significant incentive last year, as we were getting to the close of the lottery fiscal year, we saw the behavior on the previous, call it, 12 months of jackpots activity, not only the jackpot hit above $1 billion, but is significantly the jackpot runs above $1 billion, which were to the dozens. And so we were able to true up kind of the accrual to an incentive position.

The situation this year is a little different because when we look back and look forward and take a very conservative view in terms of no significant jackpot brands happening between now and the end of June, we have to kind of take a conservative view. And again, we have an estimated impact, which is the $40 million to $50 million we mentioned is a combination of the two. So it's a small shortfall and is a delta compared to last year of a lower incentive.

Domenico Ghilotti -- Equita -- Analyst

OK. This is very clear.

Max Chiara -- Executive Vice President, Chief Financial Officer

But that remains an estimate at this point. I mean we still need to see if that comes to fruition or not in the last four months of the year.

Domenico Ghilotti -- Equita -- Analyst

Clear. And do you have a growing threshold going forward? Or do you have a threshold that is growing over time for the LMA contracts?

Max Chiara -- Executive Vice President, Chief Financial Officer

Yes, there are different elements that make up the structure of the incentive shortfall in terms of minimal net income and pressure net income that triggers partial penalty, partial incentive. So again, it's complicated. But in a nutshell, as the market grows, the threshold becomes more compelling, yes.

Domenico Ghilotti -- Equita -- Analyst

OK. Thank you.

Operator

The final question comes from Joe Stauff of Susquehanna. Your line is open.

Joe Stauff -- Susquehanna International Group -- Analyst

Thanks. Good morning, Vince and Max. Just real quick, you've answered a lot of questions. I just wanted to clarify, in terms of the Italian renewal process, will the government published or provide any, say, indication subsequent to the March 17 deadline of competing bids or not? And then I was wondering if Powerball, I know they initially said that they're sticking with their pricing structure, but is there any expectation to assume Powerball also moves to increase their pricing at some point? Thank you.

Vince Sadusky -- Chief Executive Officer

Yes. So with regard to the lotto process is really no public forum in the process as folks ask questions, that's made publicly available and the number of bidders we'll find out after the deadline. So after the RFPs are submitted. With regard to Powerball, there's -- I think I want to speak on behalf of the group that manages Powerball.

But it's been a long time since there's been a price increase in either mega or Powerball, in fact, even longer for a Powerball. So I think it's reasonable to expect that Powerball will pay close attention to the impact on the increase to Mega Million sales. And think about that going out into the future.

Joe Stauff -- Susquehanna International Group -- Analyst

Makes sense. Thanks a lot, guys.

Operator

This concludes the question-and-answer session. I will turn the call to CEO, Vince Sadusky, for closing remarks.

Vince Sadusky -- Chief Executive Officer

Yeah. So again, just to summarize, 2024 was a big year for IGT. We concluded our strategic review to sell gaming and digital for more than $4 billion in cash. Once we close, as we've mentioned, we're going to have a singular focus on our leading lottery business, which provides products and services to more lotteries than any company in the world.

As we look out into the future, we think we're in a very good position to extend and secure our contract portfolio for many years, which will enable us to deliver compelling returns for customers and shareholders while maintaining a very strong balance sheet. And as always, we appreciate your interest in IGT. Have a great day.

Operator

[Operator signoff]

Duration: 0 minutes

Call participants:

James Hurley -- Senior Vice President, Investor Relations

Vince Sadusky -- Chief Executive Officer

Max Chiara -- Executive Vice President, Chief Financial Officer

Jeff Stantial -- Stifel Financial Corp. -- Analyst

Barry Jonas -- Analyst

Chad Beynon -- Analyst

David Katz -- Analyst

Domenico Ghilotti -- Equita -- Analyst

Joe Stauff -- Susquehanna International Group -- Analyst

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International Game Technology Plc (IGT) Q4 2024 Earnings Call Transcript was originally published by The Motley Fool