His name is Bear, and he strikes a friendly, yet regal pose.
And now, this fine canine specimen, with the jet black fur, patriotic bandanna and perfectly positioned pink tongue, standing with his head and front paws out the back window opening of a Jeep Wrangler, will get to put his charms to work as the "ultimate Jeep dog."
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Bear was picked by fans to be the face of the Jeep brand for its social media channels, according to Fiat Chrysler Automobiles, which made the announcement on Wednesday – National Dog Day.
Bear – we're still waiting to hear a bit more about this pooch from Northborough, Massachusetts – won the spot as #JeepTopCanine from among eight finalists (including Peaches, Rollo and Louis!) and thousands of entries. He'll hold the title until National Dog Day 2021.
Highlighting a connection between Jeep owners and their dogs, Olivier Francois, chief marketing officer for FCA, noted that "it’s almost an unwritten law that if you take out your Jeep SUV, your dog is coming with you."
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This article originally appeared on Detroit Free Press: Jeep names winning dog in #JeepTopCanine contest