How Labour could sabotage its big play for business
Keir Starmer reacts on the final day of the annual Labour Party conference in Liverpool
Labour has vowed to scrap zero-hour contracts and create a ‘genuine’ living wage - Paul Ellis/AFP

Workers and unions created the Labour Party. Yet Keir Starmer is keen to appeal to a very different constituency.

Addressing 200 of the UK’s most influential chief executives, chairs and other corporate leaders in Liverpool last week, his message was clear: Labour is now the party of business.

“If we go into government, you will come with us,” he told the crowd at the Business Forum event at the party’s annual conference. “The Labour Party you see today is completely changed.”

Representatives from companies including Rolls Royce, Siemens, British Gas-owner Centrica, Ikea and National Grid were in the audience listening intently. Each paid significant sums just to get a seat at the table.

Ann Francke, the chief executive of the Chartered Management Institute and a self-confessed “classic swing-voter”, was another of those in the room. Labour’s policies seemed “promising”, she said.

“I’ve seen an acknowledgment of what the problems and issues are that business is facing.”

But keeping both businesses and workers happy will be a tricky task as the election draws nearer.

The party has pledged to deliver a radical “new deal for workers” that will strengthen rights from the first day of employment. Labour has also vowed to scrap zero-hour contracts and create a “genuine” living wage.

“Make no mistake, this is an agenda that we will deliver hand in hand with the trade union movement,” shadow levelling up secretary Angela Rayner told members last Sunday.

“Labour’s New Deal for Working People is our plan to boost wages, make work more secure and support working people to thrive.”

Toughening protections for workers while wooing business is a difficult balancing act. Labour’s policies threaten to put up costs for companies at a time when inflation and a slowing economy are already stretching many businesses.

Rayner, who was herself previously a trade union representative, has promised the party’s members a shake-up of workers’ rights within Labour’s first 100 days in power.

The plans would also include an end to the practice of fire and rehire, a boost to union power and stronger sick pay protections.

The announcements have caused a stir among companies who worry that rushing in new radical legislation risks going against both workers’ and companies’ interests.

“I think the key thing is not to act too swiftly,” says Kate Shoesmith of the Recruitment and Employment Confederation.

She fears that introducing such widespread changes immediately will not leave any time to consult businesses and reflect their feedback in the legislation.