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Latest AI innovation eliminates the grind and guesswork of managing and converting leads

Lofty continues to prioritize practical AI innovations that make running a real estate business easier.

PHOENIX, March 05, 2025 (GLOBE NEWSWIRE) -- Award-winning real estate technology innovator, Lofty today announced the company’s latest AI Innovation, Lofty AI Copilot. The new offering is designed to eliminate the guess work – and the grind – of managing and converting leads, ensuring agents have time to spend on high-value tasks that will drive the most appointments and transactions. Relied on by some of the most forward-thinking enterprises, brokerages, and agents in the industry, Lofty continues to prioritize practical AI innovations that fit into agent workflows, support brokerage operations, and make running a real estate business easier. To learn more about Lofty AI Copilot and how you can put your business growth functions on autopilot, visit lofty.com/ai/copilot.

Lofty AI Copilot is architected to help agents be more efficient and productive. By working 24x7, Copilot helps agents streamline daily business operations and maximize productivity by identifying the best opportunities to pursue and prioritizing high-value tasks. The AI tool not only makes working in Lofty easier and less time-consuming, but optimizes every decision made and every action taken to drive the highest volume of transactions with the least amount of effort.

“Lofty AI Copilot is a next level game changer! It’s reading my emails and adding tasks and appointments for me in my calendar and sending follow up communications to the client as well. I’m excited to see what else this powerful tool can do,” noted Tameka Ross of Liv Real Estate.

Lofty AI Copilot is comprised of three specialized AI “workers” that include:

• Navigator – Optimizes user interactions and the overall Lofty experience. Provides insights, recommendations, next steps, anywhere in the platform where a user needs direction. IT also performs and manages a variety of tasks including list filters, communications, and priorities.

• Copywriter – Creates high-quality content for email and text communications, SEO, blogs, landing pages and more.

• TechXpert – Provides a conduit to all things Lofty technical support such as product inquiries, billing, customer support, lead imports, and account management.
  

Lofty AI Copilot, available today, is part of Lofty’s new and improved framework for delivering AI capabilities in the Lofty platform. Dubbed Lofty AI Workforce, these enhancements feature specialized AI agents to assist with platform navigation, marketing, social media, listing promotion, lead management, and more. The result is that customers can choose where and how to apply AI to their business and do so at their own pace.