Lupin sets off down Indian pharma's long road to redemption

(Repeats July 9 story with no changes to text)

By Zeba Siddiqui

GOA, India, July 9 (Reuters) - In 28 years in India's pharmaceuticals sector, Rajiv Desai has never been busier.

Most of the last six months on his desk calendar is marked green, indicating visits to the 12 plants of Lupin, India's No. 2 drugmaker, where Desai is a senior quality control executive. Only one day is red - a day off.

That's what is needed these days to satisfy the U.S. Food and Drug Administration that standards are being met.

"In this sector, you're only as good as your last inspection," Desai said in his office in suburban Mumbai.

Often dubbed "the pharmacy of the world", India is home to the most FDA-approved plants outside of the United States and supplies about 40 percent of the $70 billion worth of generic drugs sold in the country.

But sanctions and bans have badly damaged India's reputation and slowed growth in the $16 billion sector. Drug exports fell in the fiscal year ending in March 2017.

More than 40 plants have been banned by the FDA for issues ranging from data fraud to hygiene since India's then-largest drugmaker Ranbaxy was pulled up for serious violations in 2008.

Drug companies have spent millions of dollars on training, new equipment and foreign consultants. Yet the Indian Pharmaceutical Alliance of the top 20 firms says its members still need at least five more years to get manufacturing standards and data reliability up to scratch.

The case of Lupin, whose shares are down about 27 percent since 2015 compared to a 13 percent drop in the Nifty pharma index, shows why.

The FDA is in the next few months expected to clear Lupin's Goa plant, which supplies around a third of its U.S. sales, of problems found in 2015, Desai said.

However, the agency also published a new notice just last week citing issues with data storage at its plant in Pithampur, central India.

If companies want to continue to sell into the world's biggest health care market, they must keep constant vigilance.

Many in the industry expect to see consolidation among manufacturers after a wave of mergers among U.S. drug distributors and increasing price pressures.

"A lot of companies will struggle to meet the requirements that are the need of the day, and I would expect to see additional consolidation on the supply side," Lupin’s Chief Executive Vinita Gupta told analysts last month.

Asked about Lupin's case, the FDA said in a statement it did not "comment on compliance matters", but said generally:

"India’s regulatory infrastructure must keep pace to ensure that relevant quality and safety standards are met."