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New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory
NEW YORK, June 20, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that provides agencies with direct access to premium video inventory on Magnite’s platforms.
“Following our recent launch of ClearLine, we’ve been encouraged by the level of interest and adoption across the industry,” said Sean Buckley, Chief Revenue Officer at Magnite. “While the underlying technology is critical, Magnite’s unparalleled relationships with the largest media owners in premium video are what differentiates ClearLine and make this offering so unique.”
As a result of Magnite’s extensive relationships with streaming TV media owners, agencies can utilize ClearLine to buy inventory from suppliers, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, and Warner Bros. Discovery, in addition to launch partners LG Ad Solutions and VIZIO. Magnite’s supply footprint spans 80+ million CTV households in the US, accounting for 90% of ad-supported CTV viewers in the country.
“We are excited to partner with Magnite’s innovative ClearLine solution to expand the way media owners and advertisers can work together. In addition to paving a direct path between media budgets and streaming inventory, ClearLine opens up a multitude of data enablement opportunities that we are eager to explore,” said Jim Keller, EVP, Digital Advertising Sales and Advanced Advertising at Warner Bros. Discovery.
“The streaming TV ecosystem is notoriously fragmented which can be challenging for both media owners and advertisers. ClearLine is an opportunity to help address that fragmentation and increase collaboration by creating a more frictionless track between buyers and sellers. This is a positive outcome for all parties and we look forward to working closely with Magnite to make this a reality,” said Matt Jamison, Head of Ad Sales Partnerships at DIRECTV Advertising.
“We work closely with the Magnite team to provide advertisers with streamlined access to video audiences, and we continuously look to leverage the power of transparency to make these connections more seamless. Through centralization, FOX Digital has unified our CTV scale and simplified the buying process for our partners,” said Dan Callahan, Senior Vice President, Strategy & Innovation at Fox Corporation. “We are excited to be involved with ClearLine, further helping navigate industry headwinds into an opportunity for increased collaboration."