Houston, Dec. 27, 2023 (GLOBE NEWSWIRE) -- Houston, Texas -
Many medical spas are under-leveraging savvy marketing strategies and tactics to stand out and attract new patients, according to Doctor Marketing, MD™. An effective medical spa marketing strategy should focus on education-based content that builds trust and credibility with potential patients. One of the most powerful but underutilized content marketing channels is blogging and article creation which helps medical spas to establish thought leadership in aesthetic procedures and treatments. By creating content with search engine optimization (SEO) in mind, it will rank highly in Google searches, allowing medical spas to reach patients during critical moments of research and decision-making in their patient journey.
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“Medical spas can no longer rely on outdated notions of advertising and promotions to drive patient acquisition. Instead, physicians and plastic surgeons should be establishing thought leadership through education-based content marketing centered on search engine optimization. By creating blogs, articles, and media that reach patients during critical research moments, doctors can build trust, demonstrate expertise, and position their medical spa as the best choice for a prospective patients’ needs,” said Marty Stewart, Chief Marketing Officer (CMO) of Doctor Marketing, MD™.
Doctor Marketing, MD™ helps Medical Professionals and Healthcare Providers to get more patients by increasing patient acquisition through strategically leveraged content that ranks high in Google.
The foundation of an effective content marketing strategy is keyword research. The best digital marketers constantly study search trends to identify high-value SEO keywords and phrases that patients are using to find medical spas. These may include terms like “Botox near me,” “liposuction consultation,” or “breast augmentation cost.” Optimizing content for these searcher intents helps drive qualified traffic to a medical spa’s website and services. Google Ads Keyword Planner is one free tool that provides search volume data to inform keyword selection. Ahrefs or SEMRush are paid tools that provide more robust keyword data.
Once key terms are identified, the content creation begins. Blogs, articles, and other media must focus primarily on answering patients’ questions, concerns, and considerations around procedures. For example, a blog titled “How to Choose the Right Botox Injector” would provide invaluable advice for searchers compared to a post centered around a medical spa’s credentials or services.