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Key Takeaways

• Monster Beverage said sales in April were "robust," sending shares to an all-time high.

• The energy drink maker sees April sales 17% higher than in 2024.

• The news offset a surprise drop in revenue, which the company blamed on a range of issues.

Shares of Monster Beverage (MNST) rose to an all-time high Friday, a day after a positive outlook from the energy drink maker overcame a surprise drop in sales.

Co-CEO Hilton Schlosberg said during the firm's earnings call that April "was a really robust month," according to an AlphaSense transcript. Co-CEO Rodney Sacks added the company estimates that on a foreign currency adjusted basis, last month's sales were nearly 17% higher than in April 2024, and 18% higher on a foreign currency adjusted basis, excluding the Alcohol Brands segment.

Those comments offset Monster's first-quarter results, which Schlosberg noted were "impacted by a number of headwinds." Revenue slid more than 2% to $1.85 billion, while analysts surveyed by Visible Alpha were looking for an increase to $1.98 billion. Earnings per share (EPS) of $0.45 was one cent below forecasts.

The company said the sales decline was caused by "bottler/distributor ordering patterns in the United States and EMEA, adverse changes in foreign currency exchange rates, decreased sales in the Alcohol Brands segment, adverse weather, one less selling day in the 2025 first quarter, as well as uncertain economic conditions."

In sales by segment, Monster Energy Drinks slipped almost 1% to $1.72 billion, Strategic Brands lost 9% to $98.3 million, and Alcohol Brands plunged 38% to $34.7 million. The unit known as Other, which primarily consists of its American Fruits and Flavors subsidiary, showed a sales gain of 8% to $6.0 million.

Monster Beverage shares were up 2% to $61.34 in recent trading after earlier hitting a record $61.83. They have increased about 17% this year.

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