MYT Netherlands Parent B.V. ("Mytheresa") and Richemont sign agreement for Mytheresa to acquire YOOX NET-A-PORTER ("YNAP") to create leading, global, multi-brand digital luxury group in exchange for a 33% equity stake in Mytheresa

In This Article:

AD HOC ANNOUNCEMENT PURSUANT TO ART. 53 LR
7 OCTOBER 2024

  • Richemont will sell YNAP to Mytheresa with a cash position of €555m and no financial debt, subject to customary closing adjustments

  • Mytheresa to issue shares to Richemont representing 33% of Mytheresa’s fully diluted share capital

  • Richemont to provide a €100m revolving credit facility to YNAP

  • Closing of transaction expected in H1 2025, subject to customary conditions, including regulatory approvals

  • Transaction creates multi-brand digital group of significant scale, global reach as well as exceptional customer centricity

MUNICH & GENEVA, Switzerland, October 07, 2024--(BUSINESS WIRE)--Today, Mytheresa (NYSE:MYTE) and Richemont (SWX:CFR) announce that they have entered into binding agreements for the acquisition of 100% of the share capital of YNAP by Mytheresa. The transaction aims to create a leading, global, multi-brand digital luxury group offering a highly curated and strongly differentiated edit of the most prestigious luxury brands and products to luxury enthusiasts worldwide.

Transaction Rationale

Mytheresa and YNAP have each earned a strong reputation in the luxury industry for their pioneering roles in innovation, authoritative editorial voice and curation, as well as high-quality customer service. Together, the different storefronts cover a broad spectrum of the luxury market with distinct propositions in terms of brand portfolio, customer and geographical focus while sharing the strategic positioning towards high end customers.

In the medium term, Mytheresa’s vision for the combined group entails:

  • The integration of YNAP’s Luxury division into Mytheresa, to form one group with three distinct storefronts: MYTHERESA, NET-A-PORTER and MR PORTER, which is expected to:

    • Provide a broader and further differentiated luxury offering towards customers based on distinctive assortments, marketing and customer touchpoints;

    • Offer luxury brand partners an even broader and specific reach of luxury consumers worldwide as a result of distinctive curation and inspiration; and

    • Share infrastructure including Mytheresa`s technology platform and operational best practices to facilitate greater efficiencies while maintaining their distinct brand identities.

  • The separation of the off-price division - comprising YOOX and THE OUTNET, leading destinations for online off-price luxury shopping - from the Luxury division to allow for a simpler and more efficient operating model driving higher growth and profitability.

  • The discontinuation of YNAP’s white label division, once the Richemont Maisons’ online stores powered by YNAP migrate to their own chosen platforms.