NEW YORK, NY / ACCESSWIRE / March 19, 2019 / As a businesswoman, marketing strategist, journalist and luxury travel influencer, Natalie Lefevre offers a rare and powerful mix of skills, with a solid corporate background that sets her apart from most other influencers. Her father insisted she study computer information systems but being a very social person, she immersed herself in a career in public relations. As Director of Corporate Affairs at EuronewsNBC she helped plan strategy and launched the luxury site Living It and travel site, Wander, before branching out into travel journalism and blogging, cultivating a devoted network of followers through her dazzling Instagram feed @Island_Natalie. Her passion to discover the natural world and other cultures, and to use her experiences as fuel for viral content, led her to gain deep insights into those hard-to-fathom algorithm patterns.
Natalie Lefevre
Natalie sees a disconnect between social media influencers and the corporate clients who work with them, between the numbers involved and the real steps businesses need to take in order to grow business through social. ''I've noticed that there still is a big learning curve for brands to find the right, valuable influencer and analyse the data properly,'' says Natalie. ''Most people analyse the data with an old-fashioned approach, but that is wrong here. It's about the quality, not the quantity. Rather than choosing an influencer with a million followers, an influencer with the right following of 100k can have more value for your luxury brand or resort as they can reach people with the spending power to afford your product or service.''
To share her insights, Natalie launched her social media consulting firm and now works with a growing roster of global celebrity and brand clients through advice on digital strategy, as well as a variety of other services such as digital marketing, partnerships strategies, and public relations. '' The future of marketing and media is social media.'' Says Natalie. ''Any luxury brand or travel business needs to exist on multiple platforms like Facebook, Instagram and YouTube to exist, stay competitive and remain present in people's minds for their next big purchase or trip. Everyone consumes social media – this is where you’ll find your future customers, Millennials and Gen Z.''
Natalie stays ahead of the curve on social media by attending conferences, researching profiles daily to spot video, photography, and quotes style trends. She has her eye trained on the evolving media consumption habits of Generation Z – those born from 1995 onwards. ''Some think Millennials have the creativity and power but the next generation has already taken over digital. Research by Adobe showed that Generation Z consume over 10 hours of online content daily, and by 2020, over 75% of the world's mobile data traffic will be video, so it's wise to focus on video,'' says Natalie. ''Traditional marketing doesn't work for these new young consumers. Marketers need to embrace technology and new ways of storytelling.'' This year, influencer spend on Instagram alone is predicted to surpass $1B — by 2020, annual influencer marketing spend is expected to reach up to $10B.