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BEIJING, April 04, 2025 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provided its sales volume results for the first quarter of 2025.
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| 1Q 2025 |
| 1Q 2024 |
| YoY% |
| China Market | 183,065 |
| 110,115 |
| 66% |
| International Markets | 20,248 |
| 19,024 |
| 6% |
| Total | 203,313 |
| 129,139 |
| 57% |
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In the first quarter of 2025, NIU sold 203,313 units, with 183,065 units sold in China and 20,248 units sold in international markets.
In China, we achieved sales volume growth of over 60% year-over-year, driven by the successful execution of our product and channel strategies. Our robust pipeline of new product launches and upgrades throughout this year has already contributed to our first-quarter performance. The launch of the NX Pro in late March received an overwhelmingly positive market reception, generating massive pre-order demand across all sales channels and attracting over 3.5 million viewers during its live debut broadcast.
In the international markets, we have made consistent progress and achieved breakthroughs in expanding our electric motorcycle and mircomobility channels, positioning us for comprehensive market penetration in 2025.
Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.
About NIU
As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, FQi series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.