BRISBANE, AUSTRALIA / ACCESSWIRE / October 25, 2023 / In the bustling restaurant scene of Brisbane, Sydney, and Melbourne, Nontouch Santhadthan has made a mark. He's the face and personality behind 'The Nontouch' personal brand, bridging the often impersonal online marketing industry with business owners seeking genuine human connection.
In 2015, while working in Brisbane, Nontouch identified a unique opportunity: a marketing agency, especially for restaurants. Together with his partner, who has a deep hospitality background, they founded Fox Junkie Digital, an agency focused on the hospitality sector. This venture laid the foundation for Nontouch's career.
Fox Junkie Digital quickly gained traction, working with well over 100 restaurant brands across Australia. Nontouch's reputation in restaurant marketing grew. However, what truly sets him apart is his ability to infuse a personal, down-to-earth touch into marketing. Understanding the need for a more human approach to marketing, Nontouch introduced 'The Nontouch' as his personal brand. This move resonated especially with Asian business owners, who felt a stronger connection with Nontouch's approach, preferring it over the traditional agency route. The result? A resounding success story that has significantly boosted his business's bottom line.
Nontouch's insights aren't just academic. He co-owns two restaurants in Southeast Queensland, giving him firsthand experience with the realities of the hospo industry. Combined with his formal qualification of Master of Business in Marketing, this experience adds more depth and practicality to his work with clients.
Nontouch's passion for marketing started with a freelance project for a friend's restaurant in Brisbane. This passion continues to shine through today, with 'The Nontouch' brand gaining popularity among Asian restaurant owners. This growth is proof that people often connect better with individuals than with faceless brands. It's about genuine interaction, not just business transactions.
As Nontouch becomes more well-known, there's been a noticeable increase in restaurants wanting to engage in proper marketing. This success shows the positive impact of personal branding on business, offering a fresh perspective on today's marketing strategies.
To learn more about The Nontouch, visit their website or connect with them on Instagram, TikTok, and Facebook.
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Nontouch Santhadthan
The Nontouch