Is NVIDIA Corporation a Buy?

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It might be tempting to think that after achieving impressive gains over the past several years, NVIDIA (NASDAQ: NVDA) is running out of steam. The stock has gained over 1,000% in the past three years, and is up 65% so far in 2018. However, those thinking that the company's gains are largely behind it need only to look at the broad base of potential opportunities to see that NVIDIA's growth trajectory is firmly on track.

Gaming is the company's bread and butter, accounting for more than half its revenue, yet much of NVIDIA's potential rests on several megatrends that have yet to be fully realized.

NVIDIA's Quadro RTX 8000 on a table against a black background.
NVIDIA's Quadro RTX 8000 on a table against a black background.

NVIDIA Quadro RTX 8000. Image source: NVIDIA.

Do you want to play a game?

NVIDIA pioneered the GPU in 1999, which solved the problem of boxy images by using parallel processing capabilities to render graphics -- and the company has been the leader in the field ever since. While there have been a number of contenders, NVIDIA's commitment to spending freely on research and development (R&D) has enabled it to stay ahead of the pack. The company invested 18% of its revenue into R&D last year, and is on track to spend a similar percentage this year.

Its latest innovation has been called the "holy grail" of graphics. It spent 10 years in development and has the ability to recreate how light behaves in the physical world. Ray tracing has been around for some time and has been widely used in movies and television, but the computational demands were simply too great to bring to gaming in real-time -- until now.

NVIDIA recently revealed that its ray tracing or RTX technology, which will render light and shadows in a much more realistic way, is a "revolution in gaming realism and performance" and will soon be available for gamers. This leap forward in technology keeps the company at the forefront of the gaming industry and will likely spur additional demand as gamers upgrade to its latest offering.

Hitchin' a ride

Investors have likely heard quite a bit about the market for self-driving cars, and while the technology is beginning to come to fruition, full-scale adoption will take years to achieve. That doesn't mean NVIDIA isn't positioning itself now to take advantage of that massive opportunity. The company has partnered with more than 370 companies across the automotive industry -- from leading automakers to Tier One suppliers, and from sensor companies to mapping services.

NVIDIA's Drive PX-2 AI platform is a supercomputer that compiles and processes the data from the numerous cameras, radar, lidar (light detection and ranging radar), and other sensors necessary for cars to drive autonomously. NVIDIA's strategy of creating the brains to process all this data as well as its broad positioning give the company the greatest opportunity to benefit from this trend.