By Jack Tarrant
TOKYO (Reuters) - Tokyo's taxi industry is undergoing some radical changes as Japan, already dealing with unprecedented levels of tourism, gears up to host two major sporting events in the next 26 months.
More than 28 million tourists visited Japan in 2017 and the government has set a goal of 40 million foreign visitors by 2020, loading more and more pressure on Tokyo's already stressed transport system.
Toyota, the world's largest car manufacturer, believes it has at least part of the answer to this problem.
Anyone who has hailed a cab in the Japanese capital is likely to have enjoyed a ride in one of the company's iconic Comfort sedans, which make up over 70 percent of Tokyo’s taxi fleet.
The car, which famously features an automatic opening door, has been in production for 22 years but in October last year Toyota launched a new model, the 'JPN Taxi'.
Adoption of the 'JPN Taxi', which has a liquid petroleum gas hybrid engine aimed at lowering carbon emissions, has been gradual but Toyota say 10 percent of all Tokyo's taxi drivers have made the switch.
By the start of the Olympic Games in July 2020, the aim is for the new model to make up over a third of the fleet as Tokyo looks to make itself more accessible for those with disabilities as well as the country's ageing population.
Japan has the world's highest proportion of elderly people with 27 percent of the population over the age of 65 and Toyota's new car reflects this changing demographic.
"The very reason why we selected the universal design concept is because Japan is a super-aging society, at a level we do not see in other countries in the world," chief engineer Hiroshi Kayukawa told Reuters at Toyota’s head office in Aichi Prefecture.
"We are seeing the cities becoming more and more barrier-free, but we also think public transportation should do more in this direction. That was the whole idea around this concept."
The back seats of the 'JPN Taxi' can be moved and a ramp, neatly tucked away under the seat, can be installed in seconds to accommodate customers in wheelchairs. There are also yellow markings and a light on the floor to aid the visually impaired.
"After the Olympics in Tokyo were decided, we looked into our concept and thought there would be a lot of convenience for tourists as well," added Kayukawa.
"There is also the potential that this taxi becomes an icon of Japan for foreigners visiting Japan."
To that end, much thought was given to the choice of color for the exterior before Toyota selected Koiai, a deep indigo once derived from plant dyes.