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The brand brings its high-performance, clinically proven, nature-inspired skincare to Amazon shoppers
NEW YORK, May 16, 2025--(BUSINESS WIRE)--Origins, with over 30 years of expertise in combining naturally-derived and scientifically crafted ingredients for powerful skincare, announced its official debut in the U.S. Amazon Premium Beauty store today. Origins will offer its iconic skincare and body care products along with giftable sets that are perfect for any occasion. Origins will now bring naturally-derived, effective beauty to Amazon customers nationwide with convenience and thoughtful gifting in mind.
This launch marks a strategic step in Origins’ ongoing efforts to meet the evolving needs of skincare shoppers, seeking high-performance, conscious beauty on their favorite platforms. By expanding to the U.S. Amazon Premium Beauty store, Origins reinforces its commitment to delivering both efficacy and accessibility to even more consumers. Amazon customers will now be able to discover and purchase Origins’ best-selling products, including the energizing GinZing™ Brightening Eye Cream, the refreshing Checks and Balances™ Frothy Face Wash, and the soothing Mega-Mushroom™ Relief & Resilience Soothing Treatment Lotion. Customers can also explore a wide selection of gifts and skincare and body care favorites, making it easier than ever to share Origins’ most loved products for any occasion—from birthdays to holidays to self-care moments.
As part of its commitment to responsible beauty, Origins has recently updated its packaging sustainability across its entire portfolio, including an ongoing mission to improve the sustainability of every jar, tube and bottle. More information about Origins' sustainability efforts can be found at origins.com/sustainable-packaging.
"Today’s consumers seek brands that reflect their values and deliver exceptional quality," said Francesca Damato, Vice President, Global Marketing at Origins. "For us, that means high-performance skincare powered by nature & science and indulgent, sensorial body care – always with the well-being of people and the planet in mind. Launching in the U.S. Amazon Premium Beauty store allows us to connect with an even broader audience on a platform they know and trust, while also offering a more seamless and convenient gifting experience through Amazon’s ready-to-give options."
With this debut, Origins joins The Estée Lauder Companies’ growing portfolio of prestige beauty brands available in the U.S. Amazon Premium Beauty store, further supporting its mission to meet beauty enthusiasts where they are—digitally, conveniently and authentically.