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PepsiCo's (NASDAQ: PEP) new CEO, Ramon Laguarta, hasn't yet disclosed his plans for the sprawling snacks and beverages conglomerate, but it's never too soon to begin speculating. Laguarta obtained the executive seat on Oct. 3, following Indra Nooyi's retirement after 12 years at PepsiCo's helm.
A 22-year veteran of PepsiCo who most recently held the title of president, Laguarta gained valuable experience leading both the company's Europe Sub-Saharan Africa and Eastern European businesses. He's inherited an organization that, under Nooyi, has made substantial, if not linear, progress toward diversifying away from legacy sodas into healthier beverages. Nooyi has also successfully revamped PepsiCo's packaged food lines as consumers increasingly lean toward cleaner ingredient labels, while still exhibiting a remarkable weakness for indulgent, salty snacks.
Laguarta will have to formulate whether to maintain the steady growth, moderate-risk recipe Nooyi and CFO Hugh Johnston employed, which included stabilization of the beverage business, low to mid-single-digit growth in snacks, and a steady cadence of small, bolt-on acquisitions to supplement revenue expansion.
Ramon Laguarta. Image source: PepsiCo.
During Nooyi's tenure, PepsiCo eschewed large-scale, transformative initiatives, such as rival Coca-Cola's (NYSE: KO) complete divestment of company-owned North American bottling operations, a massive, multiquarter undertaking completed this year.
In another example of Nooyi's distaste for disruptive exercises aimed at value creation, the company shook off a challenge in 2013 from activist investor Nelson Peltz, who agitated to merge PepsiCo with snacks competitor Mondelez to create a snacks colossus. Part B of Peltz's plan involved subsequently spinning off the beverages business to more effectively compete against Coca-Cola. One of Nooyi's favorite phrases at the time, that PepsiCo's snacks and beverages businesses were "better together," has proven difficult to contradict: PepsiCo's annual total return has averaged a market-beating 19% over the last 10 years.
This isn't to imply that PepsiCo doesn't invest in force when the appropriate occasion arises, as illustrated in its recent purchase of SodaStream International for $3.2 billion in cash (the deal is expected to close in January 2019). However, this transaction counts as an outlier from PepsiCo's normal mergers and acquisitions (M&A) strategy due to its large size.
During PepsiCo's third-quarter 2018 earnings conference call on Oct. 2, 2018 (Nooyi's last day as CEO), CFO Johnston explained that SodaStream represented a unique opportunity for the company to enter a completely new market (in-home beverages), and that it should be viewed as a one-off transaction rather than the beginning of a new trend. Johnston signaled that PepsiCo would soon return to its practice of engaging in smaller acquisitions, in the range of $500 million or less.