Planet Fitness Misses Q1 Earnings & Revenue Mark, Retains '25 View

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Planet Fitness, Inc. PLNT reported lower-than-expected first-quarter 2025 results, wherein adjusted earnings and revenues missed the Zacks Consensus Estimate. However, both metrics increased on a year-over-year basis.

The ongoing macroeconomic volatility is a concern for the company’s prospects, alongside increased costs and expenses due to elevated SG&A expenses and costs surrounding club operations.

However, the quarter’s year-over-year performance was encouraging, with system-wide same club sales increasing 6.1% and memberships increasing approximately 900,000 at the end of the quarter from the 2024-end. PLNT is realizing benefits from its restructured operating model amid the uncertainties, which are accompanied by its new marketing campaign and other strategic initiatives. For 2025, the company remains optimistic on the back of its tailwinds to navigate the risky market and ensure profitability.

Following the results, PLNT stock fell 4.6% during yesterday’s trading hours but grew 4% in the after-hours.

PLNT’s Q1 Earnings & Revenue Discussion

The company reported adjusted earnings per share (EPS) of 59 cents, missing the Zacks Consensus Estimate of 62 cents by 4.8%. In the prior-year quarter, the company reported adjusted EPS of 53 cents. (Find the latest earnings estimates and surprises on Zacks Earnings Calendar.)

Quarterly revenues of $276.7 million also lagged the consensus mark of $282 million by 1.7%. Contrarily, the top line rose 11.5% year over year, driven by new club openings and membership growth.

Planet Fitness, Inc. Price, Consensus and EPS Surprise

Planet Fitness, Inc. Price, Consensus and EPS Surprise
Planet Fitness, Inc. Price, Consensus and EPS Surprise

Planet Fitness, Inc. price-consensus-eps-surprise-chart | Planet Fitness, Inc. Quote

Adjusted EBITDA was $117 million, up 10% from $106.3 million reported in the year-ago quarter.

Planet Fitness’ Segmental Performance

Franchise: The segment’s revenues rose 10.7% year over year to $115.2 million. This upside was driven by a rise of $6 million in royalty revenues, $3.6 million from franchise same club sales, $1.3 million from new clubs opened since Jan. 1, 2024, and $1 million from higher royalties on annual fees. Our model predicted the metric to increase 11.7% from the prior-year level.

The segment’s adjusted EBITDA was $84.9 million, up year over year from $76.1 million.

Corporate-owned Clubs: Revenues of this segment amounted to $133.7 million, up 9.2% year over year. This uptick was attributable to $6.7 million from the corporate-owned clubs in the same club sales base, $1.5 million from annual fee revenues and $0.4 million from other fees. Our model anticipated the metric to grow 9.9% year over year to $134.5 million.

Segment adjusted EBITDA totaled $45.8 million, up from $42.4 million reported a year ago.

Equipment: Segmental revenues totaled $27.8 million, up 28.7% year over year. This upside was mainly driven by $8.9 million of higher revenues from equipment sales to existing franchisee-owned clubs, which were partially offset by $2.7 million of lower revenues from equipment sales to new franchisee-owned clubs. We expected the metric to rise 53.4% year over year.

This segment’s adjusted EBITDA was $7.4 million, up from $4.8 million reported in the year-ago quarter.