Amir Jafari; Head of Finance and Administration; Blend Labs Inc
Nima Ghamsari; Chairman of the Board, Co-Founder, Head of Blend; Blend Labs Inc
Dylan Becker; Analyst; William Blair
Aaron Kimson; Analyst; JMP Securities LLC
Ryan Tomasello; Analyst; KBW
David Unger; Analyst; Wells Fargo
Joseph Vafi; Analyst; Canaccord Genuity
Seth Gilbert; Analyst; UBS
Operator
Thank you for standing by. My name is Rebecca and I will be your conference operator today. At this time, I would like to welcome everyone to the Blend Labs Incorporated first-quarter 2025 earnings call. (Operator Instructions)
Thank you. I will now turn the call over to Amir Jafari, Head of Finance and Administration. Please go ahead.
Amir Jafari
Good afternoon and welcome to Blend's financial results conference call for the first quarter of 2025. I'm Amir Jafari, Head of Finance and Operations. Joining me today is Nima Ghamsari, co-Founder and CEO of Blend.
Before we start today's call, I'd like to note that some of the statements on our call will be forward-looking. We will also refer to certain non-GAAP measures, which are reconciled to GAAP results in today's earnings release and in the appendix to our supplemental slides. Non-GAAP measures are not intended to be a substitute for GAAP results.
Unless otherwise stated, all financial measures we discussed today, including our profitability, refer to non-GAAP. Also, certain statements made during today's conference call regarding Blend and its operations, in particular, its guidance for the second quarter in full year 2025, and expectations about our markets, our strategic initiatives, product development plans, and operational targets may be considered forward-looking statements under federal security laws.
The company cautions you that forward-looking statements involve substantial risks and uncertainties, and a number of factors, many of which are beyond the company's control, could cause actual results, events, or circumstances to differ materially from those described in these statements. Please see the risk factors we've identified in our most recent 10-K, 10-Q, and other SEC filings. We are not undertaking any commitment to update these statements if conditions change, except as required by law. We will provide a transcript of this call and supplemental slides for the quarter on our investor relations website.
I'll now turn the call over to Nima.
Nima Ghamsari
Good afternoon, everyone, and thank you for joining. There are three themes I want to cover today. First, our continued shift towards becoming a software first company. Second, the rocket Mr. Cooper deal as a catalyst for the industry. And third, how that shift is helping fuel the strong momentum in Q1 for Blend. Starting with our Simplify Blend initiative, we began our journey to become a software focused company, enhancing customer value and improving our unit economics by transitioning to strategic platform partnerships rather than building non-core services ourselves.
As a significant step in this evolution, we are pleased to announce that we are in an exclusive process with a leading title and mortgage services provider for the potential sale of our title insurance business. This move aligns with our commitment to fully embrace a software-first model and will be the final step in our journey to simplify Blend. This potential transaction is envisioned to have three key benefits.
First, similar to our successful partnerships in homeowners insurance and income verification, the intended structure includes an ongoing software revenue stream for Blend. While this results in lower reported revenue than a typical title transaction, it will drive higher absolute profit dollars, be created to our gross margin, and have better capital efficiency, similar to our other partnerships.
Second, This allows us to strategically exit the capital-intensive title agency business while maintaining some unit economics that will be beneficial in a macro recovery. But most importantly, it accelerates our vision for a more cost-effective, software-driven title insurance experience that's embedded directly into the blind platform. We'll share more details about this embedded solution in the coming quarters.
Ultimately, this move reinforces our core objective to leverage the power and reach of our platform and focus on what we do best. delivering innovative software that drives meaningful value to our customers. By focusing on our software strengths and forging strategic partnerships, we can provide a seamless workflow and deep integrations.
This allows us to capture a portion of the value we create without the need for direct operational ownership. We believe that this direction will be instrumental in providing even greater benefits to our entire customer base through innovative software-driven solutions. In our supplemental presentation, we shared information illustrating the financial benefits we've already derived from our recent partnerships, as well as a preview of the effects these decisions will have on our bottom line over the next 12 months.
Contribution profit per funded loan will serve as a key metric to inform our business leaders on how we're performing relative to our profitability goals, and we'll consider the effect of our product and commercial decisions that those will have on this metric. This amplifies our focus on profitable growth. I'm proud of what our team has done to simplify Blend over the past year. And this sets us up nicely to continue to invest in our software for a very long time.
Shifting gears, there was another major announcement from Rocket this quarter, announcing the acquisition of Mr. Cooper. While Rocket has never had a commercial relationship with Blend, I have a lot of admiration for them. And I actually attribute a lot of our success to their presence in the market. Going back to early on in Blend's history, it was difficult to get mortgage companies and banks to move fast. Businesses stabilized from the post financial crisis, and there wasn't a strong catalyst. to make a big shift towards digital and mobile things that we all take for granted out. had so many conversations and many interested potential customers, but the pace that was conversations was anemic.
And then all of a sudden everything changed. Almost 10 years ago, Rocket came out with a simple slogan, push button, get mortgage. The market was confused. What does that mean? You can't really push a button and get a mortgage, right? Ultimately that didn't matter.
Consumers were now expecting a different type of digital experience and the market started to react. I remember I fielded hundreds of phone calls from lenders in the following months and the rest was history. That shift in consumer expectation was the catalyst that Blend needed to move the market.
The recently announced Mr. Cooper and Rocket Alliance has a similar tone to it for the market, and it impacts our own trajectory as well as a result. Their creation of an end-to-end platform underscores the increasing expectation of borrowers to be treated as valued customers, demanding personalized experiences, acknowledging their ongoing relationship with financial institutions.
This strategic move powerfully validates our longstanding vision of a unified digital mortgage experience. which inherently folks on creating more personalized and customer centric interactions. And this value is just theoretical. We're experiencing it tangibly through the acquisition and expansion of our relationships that now include 10 of the nation's top 20 mortgage servicers.
You'll see this in our pipeline numbers later, but that week when the acquisition was announced, I fielded more calls than I had in a long time with customers and prospects knowing they need to react in the short term and in the long term. And as for Mr. Cooper, we are so grateful to have him as a long-time customer. They are on the latest version of our Blend Builder powered flows, meaning they have our embedded modular API rich flows embedded right at the right points in the workflow.
With them and similar for other large institutions that demand that level of flexibility, it's no longer a question of build versus buy. It's a question of using the right piece of our platform alongside the internally built tools that differentiate their institution. So all of these things together have laid the groundwork for the momentum we're seeing in Q1 and beyond.
To start on Q1, we came in right near the high end of our platform revenue range and similar for our platform operating income. That's now three consecutive quarters of non-GAAP operating profitability. We also achieved positive free cashflow of $15.5 million, which is a record for us and in very tough market. That's not even counting the 11 newer expanded deals we signed in Q1 nearly three times more than the same period last year. And Q1 is typically a slower quarter for us.
So we're seeing that momentum continue into Q2 where we've already secured 10 newer expansion deals and we're only about a month in. Two things I want to quickly highlight about the Q1 deals are the quality of customers and the breadth of solution. We signed a top five mortgage servicer, a top 10 mortgage resonator across our mortgage, home equity, and closed solutions. These customers will typically deploy in two quarters or so.
And when these customers, this large rollout, they'll typically start with just the initial rollout being the mortgage solution, which is a little dilutive to our economic value per funded loan. But they quickly follow on with solutions they signed up for like BlendClose and become a credo. So for all the reasons above, the mortgage industry is gaining speed. There are catalysts and companies are now stable. They're ready to invest in the future, which we're seeing in our customer base and in our pipeline.
So turning to expansions, first of all, I'd like to announce our largest deal ever, a $50 million renewal and expansion with a top financial institution that we signed early in Q2. This is a multi-product deal that shows our ability to scale with our customers over time and hopefully serves as a blueprint for other customers as they add more product lines with us.
On top of that, we're excited to report that we've already signed five customers who are recently launched Rapid Home Lending Suite this quarter, which includes both refinance and home equity lending solutions. These are important to us, so I want to take a moment to highlight why these are so relevant in the current market. Home equity, first of all, has rapidly emerged as a compelling opportunity for lenders, driven by a significant increase in home values.
So currently, the average homeowner has approximately $315,000 in equity, presenting substantial potential for lenders as borrowers increasingly seek funds for home improvements, debt consolidation, and other major expenditures. We believe that the home equity market has grown double digits year over year based on the data we're observing from our customers.
On top of that, lenders are also preparing for the next refinance wave. They want to make sure that as rates come down through this year and next year and beyond, they can take advantage of that refinance volume. when it comes their way. Our rapid refinance and rapid home equity lending solutions are specifically designed to capitalize on these trends by delivering hyper-personalized real-time approvals, allowing lenders to capture borrow intent precisely when it matters the most.
Our additional title last year demonstrated the power of this approach, yielding conversion improvements of over 50%, which is critical, especially considering the average cost of originating in the mortgage industry is about $11,000 per loan, as you saw on slide 20 of our refresh corporate overview, which can be found on the investor relations website.
Higher conversion rates, therefore not just beneficial, they are essential and they form the core rationale between our rapid product line. The earliest test of our rapid refinance and home equity offerings is also evidenced by the fact that our customers are paying 1.9x higher in economic value per funded loan based on our signed deal so far.
This growth is fueled by stronger borrower engagement and higher retention rates. For our customers, this translates to a more streamlined borrower journey and reduced manual effort and higher conversion. And for Blend, it means we have a better margin profile and enhanced value per relationship, which gives us a continual path to continue to drive more value to our customers and economic stocks.
Ultimately, the traction we're seeing with rapid refinance and home equity validates our commitment to providing lenders with powerful solutions to capitalize key market opportunities and build stronger customer relationships. And we're seeing this kind of momentum on the consumer banking side as well. This quarter, we signed multiple deposit and consumer lending deals.
Notably, we've partnered with yet another top 25 credit union by asset size, an institution serving over 400,000 numbers. to spearhead a comprehensive multi-year transformation. Their decision to adopt our full product suite, encompassing deposits, credit cards, personal loans, and home lending, demonstrates a strong vote of confidence and Blend as a strategic ally poised to drive long-term growth and foster innovation.
These partnerships underscore the inherent value of our end-to-end platform and our robust suite of solutions, areas in which we will continue to invest in and strengthen over time. One example, yesterday we announced the launch of our business to profit account outputting product, further rounding out our product suite. Finance institutions can now leverage a single, omniscient platform to seamlessly serve both consumers and small businesses across a full spectrum of lending products, including personal loans, credit cards, auto loans, and home lending.
Ultimately, these developments solidify our commitment to providing a unified and future-proof platform for the financial services industry. And we expect these investments to continue attracting leading institutions. Our pipeline for Q2 and beyond is nearly double what it was this time last year. That includes opportunities like the one I mentioned with the top 25 credit union, where we're selling the platform end-to-end across all products, as well as mortgage and consumer banking products to institutions of all sizes.
Notably, this includes another top 10 bank, another top 10 servicer, another top 10 IND, and another top 10 credit union. In closing, I am so proud of what our team and what they did in Q1. We are nearing the successful simplification of our business, allowing us to be laser focused on our core software strengths. The more catalysts created by the rocket Mr. Cooper deal is energizing our customers and our pipeline and drive a significant opportunity.
Prospects for US banking deregulation also have the potential to drive a period of renewed investment in technology and modernization. And industry M&A trends are yielding market share gains for our customers. And to cap it off our Q1 results marked by strong sales momentum, nearing the high end of our revenue guidance, positive operating income and record free cashflow demonstrate the tangible impact of our strategic direction. We believe this confluence of factors positions us for accelerated growth and sustained profitability as we continue to power the future of banking.
With that, I want to turn it over to Amir for his remarks.
Amir Jafari
Thank you, Nima. We have kicked off 2025 with execution and focus. We have created momentum across our business and the announcement of the sale process for Title 365 will be the final step in our journey to simplify Blend, which we expect will amplify our operating leverage while allowing us to focus with conviction on our goals for 2025 and the strategic initiatives that will propel us into 2026 and beyond.
Every change we have announced is a positive change that will propel profitable growth and deliver value to our customers and shareholders. Our results in the first quarter of 2025 illustrate this. But before I discuss our results, I'd like to speak to the overall macro along with the Mr. Cooper acquisition by Rocket. Starting with the macro, we recognize that Q1 was volatile.
We saw a similar situation in September and October of last year as volumes increased as rates dipped only to see things reverse quickly as the rate volatility remained. Unlike 2024, 2025 also has uncertainty around the potential economic impacts from tariffs offset by potential benefits from banking deregulation. We've always been clear that we cannot predict outcomes related to the macro. We do not plan to change our approach.
With this being said, it's important for us to know that volatility typically leads to spikes in originations. We saw this in the industry before in 2007 and 2008, and today we see a backlog of demand that has been building since 2022. With this, We are focused on being the leading platform for financial institutions and delivering innovation through our suite of solutions. The launch of RapidRefi in February 2025 is a great example of this.
As for the acquisition of Mr. Cooper by Rocket, to Nima's point, this may potentially be a catalytic moment for the industry. We are focused on providing value to Mr. Cooper until the acquisition closes and through the terms of the renewal which expire in June 2028. Mr. Cooper represented 60 basis points of market share according to the preliminary 2024 HMDA results and roughly 130 basis points of market share going back to the peak of 2021.
Moving to our Title 365 business. As Nima mentioned, today we announced our intention to exit our Title 365 business in 2025. The sale of Title 365 is the last significant step in this process and will allow us to focus with conviction on our platform. to our suite of solutions and partnerships. In connection with this change with respect to Title 365, Blend now operates in a single reportable segment and the results of our previously reported title segment are presented as discontinued operations in our financial filing and supporting materials. Any financial results disclosed on this call reflect our platform business and exclude Title 365 unless otherwise noted.
Our results for the first quarter of 2025 were encouraging as we continued to exhibit signs of operating leverage and scale. Platform revenue in the first quarter of 2025 was $26.8 million, above the midpoint of our guidance. Our platform revenue also grew 12% year over year, marking the third consecutive quarter of year-over-year growth.
Our mortgage suite revenue was $14.6 million. In our fourth quarter earnings, we shared our projected market size of 800,000 to 900,000 HMDA originations. the first quarter of 2025. We are holding to the estimate for the first quarter origination activity with a midpoint representing an 8% year-over-year increase. Our consumer banking suite revenue was $9.6 million, growing 45% year over year.
Nima highlighted several deals this quarter and we continue to have confidence in our growing pipeline. As we announce new deals, it's important to know that revenue will lag as we progress through implementation, go live, and ramp.
Lastly, we reported professional services revenue of $2.5 million. Moving to platform non-GAAP gross profit and gross margins. Our platform non-GAAP gross profit for the first quarter of 2025 was $19.5 million, representing platform gross margin of 73%, up from 68% in the first quarter of 2024.
Operating expenses for the first quarter of 2025 were $18.5 million, down $9 million year over year. Non-GAAP operating income for the first quarter of 2025 was $1 million, representing non-GAAP operating margin of 4%. This came in at the high end of our guidance for the first quarter.
We want to highlight that our execution continues to be strong even in the absence of a normalized market. Market normalization will represent leverage for our mortgage suite as we have minimal operating expenses tied to the return of originations to these more normalized levels. We spent the majority of 2024 strengthening our balance sheet to allow us to focus on playing offense.
We ended the first quarter with approximately $110 million of cash, cash equivalents, and marketable securities inclusive of restricted cash. During the first quarter, we repurchased and retired approximately 923,000 shares of our Class A common stock for a total of $3.1 million. As of the end of the quarter, we had $21.9 million available to repurchase additional shares of class A common stock under our current share repurchase program, and we continue to believe that we are undervalued. We have executed on profitability goals and shown the ability to sustain this.
We've also shared that this will allow us to expand our focus to becoming free cash flow positive. For the first quarter of 2025, we generated $15.5 million of free cash flow, representing a free cash flow margin of 58%. This was largely attributed to the collection of cash from the deal that we had signed in the latter part of 2024.
Tied to this is the drive to increase our remaining performance obligations or RPO. Our RPO for the first quarter of 2025 set another record for Blend at $158.1 million. This represents the financial commitments typically in the form of minimums and platform fees that we are able to achieve as we sign new customers and renew and expand existing customers.
We have previously shared a target RPO of $150 million for 2025 and are excited to be well ahead of the target only one quarter into the new year. Our economic value per funded loan for the first quarter of 2025 was $93, just below our guidance of $94.
With the conclusion of the sale and transition to a partnership of our homeowner insurance and verification of income businesses, we have shared new analysis in this quarter's supplemental presentation. providing a first look at contribution profit per funded loan to illustrate the immediate contribution profit and margin improvement resulting from the transition to partnerships.
This solidifies why we transitioned to a partner-first model, leveraging the power of our platform to deliver high quality growth. As you can see on slide six in our supplemental presentation, in the third quarter of 2024, economic value per funded loan generated from add-on software products and existing partnerships was $17. with contribution profit of $6.
This resulted in a 35% contribution margin for those add-on products and partnerships. In the first quarter of 2025, on $15 of economic value per funded loan, we generated $10 of contribution profit per funded loan. This demonstrates how in two quarters and with the execution of a partner-first model, contribution profit per funded loan was up by $4 or 67%. In the near term, we expect the contribution profit margin for our add-on products and partnerships to exceed 90%.
Overall, while this may adversely affect economic value per funded loan, our overall contribution profit per funded loan is increasing, which is why we view these transitions as strictly positive to Blend in the short-term and long-term.
Also, as we roll out new customers, they will start with mortgage as their core application before expanding to close and other partnerships. This will put downward pressure on economic value at the start of our engagements, amplified by the large customer wins before we expand with closed, rapid refi and other solutions.
With this in mind, for the second quarter of 2025, we expect economic value per funded loan to be $88. We anticipate this to be the trough in economic value per funded loan as implementations from rapid refi and other accretive solutions begin to contribute to our economic value per funded loan.
Before I move to our guidance. We recognize that HMDA has released its preliminary figures for 2024. Our teams are analyzing the data and we will report on this in our third quarter of 2025 earnings report, as is our current reporting cadence. Our guidance for the second quarter of 2025 is based on our view that the HMDA originations will range from $1.15 million to $1.25 million originations.
With this context, we're guiding to Q2 platform revenue between $30.5 million and $32.5 million. with the midpoint representing year-over-year growth of 10%. Our Q2 platform non-GAAP operating income is expected to be between $3.5 million and $5 million for the second quarter. One additional guidance we would like to share as we begin the year is our estimate for platform non-GAAP operating expenses for the full year of 2025.
We expect operating expenses to be in the range of $85 million to $90 million. As we have noted in the past, We continue to believe we can create leverage in our operating motions and will utilize the necessary actions to achieve the Rule of 40, which we define as year-over-year platform revenue growth plus our non-GAAP operating margin as we exit 2025. Thank you for joining us, and we will now open the line to questions.
Moderator, please proceed with opening the line.
Operator
(Operator Instructions) Dylan Becker, William Blair.
Dylan Becker
Hey Nima, I appreciate the question here. Nice job guys. Maybe Nima, starting with you, we touched a lot on the call too of kind of the need and impetus for digital investment in a period of uncertainty. I wonder how you're thinking about kind of the dual benefit of some of these higher ARPU products with RapidRefi and the home loan piece tying into kind of how your customers are thinking about the opportunity for retention. in that volume recovery scenario and really how that kind of sheds light or maybe both confidence in their ability to continue investing ahead of potentially what's to come here.
Nima Ghamsari
Great question and thank you for the question. I'd say a couple things. One, the product is designed to make it, it's designed to be the easiest, most frictionless way to do a refinance and it's very tailored. So if you're a veteran and you have a VA loan versus you're a first-time home buyer and you have an FHA loan or you're a conventional Fannie Freddie loan, it's designed to be very tailored to a specific situation and that's what drives the higher pull through for our customers.
And what that means in practice is that they can do more things in that flow that we couldn't do when we didn't have that level of specificity and personalization for example, we show the home owner who is now looking to refinance their old monthly payment and their new monthly payment side by side to be able to compare and look at those and say, wow, I can save $200 a month in this scenario. So that's one example.
We can also take them all the way through things like intent to proceed and rate lock, which are critical moments. in a mortgage workflow and drives higher conversion as well because you're leaving that to a phone call later, a day later, two days later, having a human have to do that and then the consumer has gone off to some other place and getting a call from some other lenders while they're waiting to hear from you.
And so with those things in place, that's exactly why lenders are putting this in place now because they want to be able to take advantage of the recovery and get as much of that. They've done millions of loans in the past few years at high interest rates. They know those consumers want to refinance to save money in tough economic times. And this is precisely built for that exact purpose.
Dylan Becker
Very helpful, thank you. And then maybe switching over to Amir, appreciate the portfolio and platform kind of simplification here, divesting the title business and some of the incremental color on kind of the margin contribution of the additive pieces here. How should we think about, if we take a step back, what this kind of means for the evolution of the financial profile of Blend as a higher margin, potentially faster growth business even if we look at kind of that like for like contribution component.
Amir Jafari
Thank you. I'll bring it down into the following. I think for us, this notion of simplification has actually always been surrounded by the desire to accelerate and be able to grow. We've made the statements around wanting to become growth-oriented, which we have.
It was evident in Nima's comments. We want to do it from a perspective of profitability. So to break that down, with simplification, you can think about the following. The expansion of what we will do across our partnerships and what you're seeing today. That will allow us to not just grow what we have historically talked about with regards to economic value, but really also what we're taking due today in terms of some of the new supplemental information for contribution profit.
And then further, almost to the point that Nino just made a second ago, as you see some of our solutions like rapid refi come to the market, that will again be not just an accelerant to the top line, but actually allow us to have not just top line growth, but also grow profitability. So the portfolio and the approach that we want is to be able to continue to leverage the innovation that we have. through our platform capture as much of that, in essence, the value that we deliver, expand, not just in essence our revenue base through economic value-profund alone, but by adding new logos and then making it just be as profitable as possible.
Dylan Becker
Very helpful. Thank you both. Appreciate it.
Operator
Aaron Kimson, Citizens.
Aaron Kimson
Thanks, guys. The $50 million expansion is really impressive. Can you talk a little bit about the evolution of that relationship if the customer is using products beyond mortgage and what the timeline is to realize that incremental $50 million in RPO? It looks like in the 10Q that the language is the same around realizing RPO as in prior quarters.
Nima Ghamsari
Thanks. Yeah, the relationship started years ago and you know, it's been a good one where we started with just mortgage, added home equity, then they Blend clothes and Blend income, and then they added a consumer product to that mix. And you know, now they've rolled that out to all their channels or they're rolling that out to all their channels, which is what prompted this, this renewal.
And so it's been a really great, you know, long time partnership where we build, we do what vertical software companies have to do to be successful, which is if that first initial entry point becomes super successful, the customer loves you and they want to do more business with you and everything that you do that provides value, they take a really serious look at because they trust you, they trust us. And think that's sort of a great, this is a great case study for us of one that we've built that long standing successful trustworthy relationship with this customer.
But I think there's many more to come of customers that want to do more things with us. but I've had to put the brakes on it during turbulent times in the markets. And so I'm very excited about this. And then as far as RPO, we haven't shared how much of that contract, but I think typically what we say is about half of our RPO is to be collected in the next 12 months.
And so I don't know, Amir, if you want to add anything on the RPO side.
Amir Jafari
Well, you shared in the disclosures that we've provided. There's consistent.
Aaron Kimson
Got it. And then just to follow up, yesterday you announced business deposit account opening. How does business deposit account opening compare to retail deposit account opening from a product development perspective and then a pricing perspective? Can you talk about this, a little bit about the competitive landscape there as well?
Amir Jafari
Yeah, sure. And the impetus for this came from our customers because they liked us for the consumer account opening. And it turns out a lot of consumers are also small business owners. And they had to go and jump through a bunch of hoops to open their business account with the institution that we were working with. And so they wanted to make it a simple, frictionless experience, focused on individuals or groups with small business types and be able to make that a consumer-like, consumer quality experience.
So the feel of the experience is very similar, but there's different components. You have to do different things around knowing your business, making sure you're doing the right checks with. various government and regulatory lists that you have to check before you can open an account for that business. You to be able to support multiple different account types.
There's different kinds of businesses that are registered in different ways. so while it's actually all the same DNA and a lot of the same components, it's so many different things under the hood that are powering that. And all these things on one platform, that's what our customers love is that they don't have to think about those 500 different things that they might have to think about across mortgage and home equity and consumer and deposit accounts.
And for the consumer, they certainly don't care. What they want is they want their mortgage and their checking account, or they want their personal account and their small business account to be open at the same time. And so we want to make that as easy as possible for both our customer and their customer member.
Operator
Ryan Tomasello, KBW.
Ryan Tomasello
Hi everyone, thanks for taking the questions. Given the significant milestones you guys have achieved here, obviously cash flow generation, the simplification, curious how you're thinking about maybe leaning a bit more into investing for growth again. Obviously not something that you haven't been doing, but just given the simplification, the efficiency you've stripped out, just how should we be thinking about reinvesting from here to really capitalize on the opportunity?
Nima Ghamsari
Yeah, great question. It's interesting because these past few quarters are the first time I feel like because we've gone through these simplification steps, because we've reached profitability, because we now have a very high free cash flow quarter behind us, that we've earned the right to go and say we're going to go invest in growth again.
And so for me, where I'm looking is things like rapid refi and rapid home equity. Those are such so complex, but such beautiful solutions. Those are the kinds of things that we have been building the last few quarters and the last few months, and we want to keep investing in. I'd say one area that wasn't covered on this that we'll probably cover on future calls is AI.
One of the things that our customers do a lot is look through lots of documents and investor guidelines and regulations, and those are things that AI can help them with because it can do that extremely well. And so that's maybe one area you'll see us invest in and do some -- we'll share some more details on that in the coming quarters.
And then also on GoToMarket on our sales team, making sure that we have enough coverage to make these accounts that are successful with us, make them continue to be successful with us first and foremost, bright green, loving us, but wanting to also, as we have new solutions in place, wanting to make sure that they're aware of those. And so we've also given an OpEx guide for the year. And so all this will fall within that OpEx guide that we gave for the year.
Ryan Tomasello
Great, and then on the product evolution, as you already highlighted, business account opening helps round out the products further. But I'm curious how you're thinking about additional expansion of the product set from here. For example, I think you've talked about commercial loan origination being a potential opportunity down the road. I'm curious if that's something still on the cards today, where it stands on a list of priorities. And then also international, not to kind of get over head over skis here, just touching on things that you guys have highlighted in the past.
Nima Ghamsari
Thanks. Yeah, and I think both as a general rule of thumb, think this sector banking and lending has been underserved by tech vendors. And you layer that in with the recent, I guess, evolution of AI, which is now 10 times or 100 times as powerful as it was even two years ago. There's so much opportunity in even the US banking space where we will continue to look at opportunities with our customers and our customers are the ones who pull us in these directions as opposed to us pushing into specific areas.
And so we'll continue to look at opportunities with them while maintaining focus. mean, one of the things that is probably underrated in business and in product companies like ours is we want to make sure that the products that we're delivering today, like the rapid refi, the rapid home equity, the consumer accounts, the consumer lending, we want to make sure that those are the best in the world, that we have a repeatable and scalable motion about not just selling it, but building new features, rolling those features out.
So we want to really perfect those before we go and spend time on other things. So those are, I'd say, expansion areas in the future that we'll do when the time is right. We'll make sure that we deliver on the things that we say we're going to deliver. We don't want to be another vendor who underserves the industry. We want to be a real partner.
And so we'll deliver on things that we say we're going to deliver on, and then we'll go from there. And I think international is another great one where both commercial originations and international. Those are things that our Blend Builder platform are capable of doing when the time is right. So we've set ourselves up nicely for those things to be able to enter those markets without huge, massive investments.
And then I touched on this earlier, but I also believe that banking is in particular because you're moving bits around and not atoms in banking is a particular area where AI could be very powerful for our customers. so I get the pleasure of being able to work on some of those newer areas for our company.
Ryan Tomasello
Great, thanks for taking the question.
Operator
David Unger, Wells Fargo.
David Unger
Great, thank you for taking the questions. I just want to double click on the reinvesting efficiency comment just now. I'm wondering how we should think about any change in the capital deployment philosophy once you get proceeds from TIDAL as that layers on top of positive free cash flow.
Amir Jafari
Thanks. Hey, David, thanks for the question. Let me compliment a little bit of what Nima shared. For us from an investment perspective, everything that Nima mentioned, as you think about it, we're measuring what we do to make sure that we're doing these things with efficiency, whether it's things like the magic number to make sure that our AED deployment.
So we're going to continue to reinvest. To your point around post title and title efficiencies and consideration components, this has been on our radar. been on our mission. it's evidence in what we're doing. think for us, the spectrum in the areas that we want to double-click on are the following.
One, Nima mentioned AI. In terms of not just what he's saying, Srini himself and others, what we can do for our customers and prospects with regards to AI and product expansion, that'll always be in our DNA. Second, go to market. It's down the lines of what you heard Nima say. It's not just the AEs, it's about awareness. It's about making it so that our implementation and our approaches enriching our partner ecosystem to be the strongest. That's going to be the area that we reinvest in and just continue to deploy capital. And we'll always deploy capital in a very ROI centric mindset.
David Unger
Appreciate that. And you read my mind, I was actually going to ask you about AI and engagement with customers, but I guess I'll ask it from a different angle in terms of have you been using it internally to help drive efficiency gains in the business?
Nima Ghamsari
Thanks. Yeah, and know, AI is evolving so quickly that a year ago, some of these efficiency tools were not that great, and now they're really good. And so we are adopting in areas where we think it's really good, and using that to also help us envision how it can help our customer base, because it's similar, actually it's interesting, it's so similar to how these institutions can be more efficient. And it's our job to be able to productize that, package that up nicely for them so they can use it as part of their current workflow, as part of their back office workflow.
We want to make their lives lot easier with the things that we build for them, whether it's with AI or other modern technologies. I actually want to touch on one thing that Amir mentioned around partnerships and why we've invested so much in partnerships as opposed to our own, building our own things in every area.
Part of it is focus. Like I said, being the best in the world of the two or three things you do really well. is materially better than being just really good at those things. And then second of all, maybe this is on me, I underestimated how, maybe I forgot because I live this every day, how special and how much I appreciate our customers and how special they are.
So many institutions ranging all sizes, the biggest ones in the world, smaller ones that are trying to be to keep up and be innovative and drive their segment of the market or their niche in the right ways. And that's really appealing to our partners.
And the reason that that's so important for us, if we can only do two or three things and be the best in the world at those, and the partners, they do that one or two things and they're the best in the world at those things, and they're motivated to and want to integrate into our platform, that just creates even more value for our customers. And if we always work backwards from the value for our customers, everything will work out in the end.
Customers are willing to stick with us longer, try new products with us. The partners are building more things, building more market share and contributing something to us as a partner of theirs. And for us as Blend, it allows us to grow efficiently as Amir was mentioning.
David Unger
I appreciate all the detail. Thank you very much.
Operator
Joseph Vafi, Canaccord.
Joseph Vafi
Hey guys, good afternoon. Nice results, nice progress. I thought maybe Nima, we'd circle back to your comments on Rocket and Mr. Cooper a bit and appreciate the analogy, you know, going back in time when Rocket first launched and just kind of wanted to drill down a little bit on the kind of similarities today. Number one, do you think that this announcement is more focused on the servicer market or more broad-based, and then could you kind of just remind us kind of how you see your service or share and Greenfield in the mortgage service market?
And now a quick follow-up, thanks.
Nima Ghamsari
Yeah, good questions. I'd say, one, I definitely see this broader in the market. I I fielded phone calls that week when the announcement was made from our customers, really of all sizes and of all types, banks, credit unions, IMBs. other servicers. Rocket is a very admirable company, one of the largest in the space, if not the largest, and doing really big things.
It's the rest of the industry's job to make sure that they keep up and in some ways surpass. There are some things that institutions have that Rocket doesn't. The IMDs, look at their retail force as a big strength for them. The credit unions look at their very loyal member base.
The banks look at the fact that they touch so many households and they serve a very specific segment of the market. And so those are things that they all view as strengths and they're trying to think of how do they use those strengths to be better in their areas and maybe have unfair advantages.
And then the second question about our servicer market share, the interesting thing about servicers is a lot of them have been sort of holding steady on the origination side. The originations are typically a recapture of their existing book and they're generally they're better at refinance transactions or much better at refinance recapture than they are on purchase recapture.
And so the reason that that's important and the reason I'm so excited about how well we're doing in the servicer space and some of the new ones we sign and we have more, like I said, in the pipeline is that they're the ones best positioned for when there's a refi wave.
Now the refis will spread around to everyone, but the servicers have that regular monthly touch point with their customers. And so they've sort of been waiting on the sidelines for rates to come down in some ways. Now we have other exposures as well, but for their originations arm to be able to capitalize on lower rates. And so I think the servicers in particular will do extremely well in a lower interest rate environment.
As will the whole market in Agri, I think the market is sort of spring loaded right now, waiting for rates to come down. But the servicers in particular, because they're so refi heavy, will gain a lot of market share during that time.
Joseph Vafi
That's great. Thanks for that color, Nina. And just, you know, I appreciate the color on EB per loan, the moving parts there with the partnership and, you know, contribution per loan going up. Just also wanted to kind of circle back on contribution per loan on the core mortgage product. I know that maybe some of these new customers are going to start there. Is that? Is there variability in that contribution margin on the core product versus some of the add-ons to trying to understand some of the moving parts there a little bit better?
Amir Jafari
Thanks. Hi, Joe. The variability is only in that our partnership margins are extremely high for the type of offering that we provide. In terms of what you've seen from us now for a few years, the efficiencies that we've driven, you've seen it come through on the cost of revenue, our contribution profit in aggregate is going to go up. We haven't disclosed that. It's not an area that we will speak to yet. Contribution profit, think for us, our goal this quarter was to start to illuminate it, to focus on it with you and the broader community as it pertains to partnerships and then we'll continue to build on this and so more to come from us as it pertains to our contribution profit. It's really going to be the guiding light for how we think about the expansion and the growth of this business.
Joseph Vafi
Great. Thanks for those comments on there. Thanks, guys.
Operator
(Operator Instructions) Seth Gilbert, UBS.
Seth Gilbert
Thanks for the questions. Maybe for the first one, I'd to dig into RPO a little bit more. It was really strong and I was wondering if you could dig into some of the drivers on the consumer banking side, any products you'd call out or change in the competitive position. And just to confirm, heard this right, the $50 million deal that would be allocated to two-queue RPO, right? So nothing in one queue would be the result of that deal.
Amir Jafari
Thank you. Yeah, we're happy to. Let me just start with first and foremost on RPOs. Going backwards, the $50 million deal that Nima referenced, the massive win for us, yes, that is a Q2, so you're not going to see that in the RPO that we disclosed in Q1.
And then tied to Q1, we haven't disclosed any elements of RPOs that pertains to byproduct. I think where we want to double down on that is the following. Our ability to gain traction, you heard those numbers that Nima shared, the number of wins that we had not just in Q1, the momentum that we're seeing in Q2, and the month of April alone, the traction that we saw. our ability to continue to, in essence, to let our customers win, in essence, as many of the deals as we've been winning, and then to do so as we've historically done, where the RPO that we're really adding is either tied to platform fees or the minimums.
That's where you're seeing, in essence, the expansion. That's what we were excited about. Obviously, a record quarter for us that we were thrilled with.
Seth Gilbert
Yes, understood. And maybe for my second question, maybe it would be helpful to just dig in a little bit more on the priorities. for the company. I mean, you kind of outlined some of them in the prepared remarks. You know, now we have the sale of title, you know, cleaning up that part of the business, preparing for the refi wave when rates lower. There's a bunch of new products within consumer banking.
Maybe you could just help us with the top three priorities as we think about 2025.
Nima Ghamsari
Thank you. Yeah, sure. I would say the number one priority for any vertical software company is to make sure that the existing products at the existing customers are really loved. And so it's got to be the number one priority. And so we're putting a lot of emphasis on that. We're spending a lot of time with our customers. We just had our customer advisory board where we brought 12 key customers from two different parts of our business and two different days and we did that at the New York Stock Exchange, was very well received.
We want to make sure we're always investing in our customer base and making sure they're getting the most from our products and loving what they're getting without having to pay us an additional incremental dollar. So that's always priority number one. Priority number two is for those existing customers, helping them use the value accreted solutions that are already available from Blend but they're not using. So Blend close would be an example.
Now the new rapid products, refi, rapid home equity, that's priority number two, because once they're getting a ton of value on their existing products, these are natural add-ons that can drive incremental value to them. And so that's priority number two. then priority number three is once they have those two things, now we can talk about other product lines with them.
And so that could be, know, for a consumer customer, we have consumer customers who are really happy and want to talk about mortgage. We have mortgage customers who are really happy and want to talk to but we have to earn that right with the first two priorities.
And in particular, the first priority, which is make sure our mortgage and consumer customers are really, happy with us. Because when they're happy and they're successful and they're making money as a business, that's when they want to invest more with us in the second two priorities.
Operator
(Operator Instructions) Ryan Tomasello, KBW.
Ryan Tomasello
Yeah, that was close. Just a quick follow up, guys. Nima, you mentioned getting the go-to-market sales motion right and that being a big focus here, especially now that you're more inclined to reinvest. So maybe just help us understand what the scalability of the sales organization looks like today and what What do you think is needed there to really start to hit its stride with the new expanded product set?
Nima Ghamsari
Thanks. Yeah, and actually I would say our sales in Q1 and so far in Q2 have been far ahead of my expectations so far this year. Now, there's always room for improvement. There's always things we're looking to do there. I'd say I think given the size of our market, there's a question of how we go after the broader market. And some of it is we do really well with the top 200 or 250 financial institutions in the country because we have a relatively small sales force that goes and talks to them and spends time with them on the ground.
Maybe already has an existing relationship because they're an existing customer of ours. And then I think for the down market beneath those top 250, which are still very large financial institutions. So I don't want to downplay the size of those institutions for looking at different models. There's partnership models that we can do to grow that. There's other internal models of building different kinds of teams.
So we're looking at various things. We'll share more with you in the coming quarters, but I would say I'm very pleased with the pace and quality of the wins so far this year from the sales team.
And it all goes back to what I said about priorities. And they're also the ones responsible in a lot of cases for making sure the existing customers with the existing products are happy. So I've been very happy with their focus on that as well.
And I feel it from our customers. The sentiment, it's sort of always drifts up to me, I always hear about things. And so the fact that I'm hearing it and feeling it from customers, and again, it's not like every day isn't without challenges or something interesting that happens, but in aggregate, it's really trending in the right direction. I'm proud of the team and there's still a lot more work to do.
Operator
I will now turn the call back over to our host, Amir Jafari, for closing remarks.
Amir Jafari
Thank you for everyone for joining. There are no further remarks from our side. you. Moderator, can end the call.
Operator
Ladies and gentlemen, that concludes today's call. Thank you, all.
