Rag & Bone is expanding its New York City aesthetic in Australia.
Signal Brands Australia, the licensee of Rag & Bone in Australia, announced the opening of its newest store in Double Bay, a harbor side suburb of Sydney.
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The store will open on Nov. 29. To celebrate the opening, Rag & Bone will offer exclusive in-store promotions, including gift with purchase and complimentary beverage during the week of the opening.
“We’ve long admired Double Bay for its vibrant, cosmopolitan energy and its discerning community of fashion-forward individuals,” said Paul Smith, managing director of Signal Brands Australia.
The new store combines Rag & Bone’s urban aesthetic with an approachable atmosphere that reflects Double Bay’s upscale and chic vibe. It offers a “thoughtfully curated selection” of the brand’s men’s and women’s collections, including everything from tailored jackets to denim, outerwear, accessories and footwear.
“This new store is designed to offer an immersive experience that captures the essence of Rag & Bone’s, blending timeless design with an unmistakable edge,” Smith added. “We’re excited to introduce Rag & Bone to a new audience and provide a place where our customers can explore the latest collections in person.”
Signal Brands Australia recently become the licensee for Rag & Bone in Australia. While the brand has had a minimal presence in Australia, Smith told Rivet the new flagship store at “marks an exciting expansion under the license held by Signal Brands Australia” and represents the brand’s commitment to offering its signature blend of effortless style, workmanship, and innovation to Australian customers.
Smith noted that the company will be acquiring Rag & Bone’s online business in Australia early next year.
Signal Brands is also the Australian licensee of Guess Inc., which acquired Rag & Bone in February.
During an investor conference call following the posting Q2 results in August, Paul Marciano, Guess co-founder, said the company had plans to “accelerate store openings both domestically and abroad” for Rag & Bone. Guess CEO Carlos Alberini noted that the company was also increasing its marketing investments to support the international expansion of its brands, including Rag & Bone.