Reddit Is Going Public Soon. Here's Why That Could Be Good News for Investment Banks.

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Reddit, which claims to be "the front page of the internet," will be making its public debut as a stock on March 21. It will be the first significant tech initial public offering (IPO) of the year and could be an important test for prospective companies looking to go public. It'll also be an important barometer for investment banks and could signal an intriguing investing opportunity.

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Favorable market conditions could lead to a pickup in IPOs

Over the past few years, IPOs have become quite scarce as companies grappled with rising interest rates and challenging market conditions. In March 2022, the Federal Reserve began aggressively raising its benchmark interest rate to dampen inflationary pressures that were beginning to emerge. Over the next several months, the benchmark federal funds rate rose 525 basis points, major stock market indexes sold off, and newly listed publicly traded companies struggled especially.

This created an unfavorable environment, and companies put their IPO plans on hold until conditions improved. According to consulting firm PwC, the past two years were some of the lowest-volume years for IPOs. After a record year in 2021, when 951 companies went public through IPO, the past two years saw 175 total.

Although it was a slow year, there were some big IPOs in 2023. Semiconductor designer Arm Holdings went public in September at a nearly $55 billion valuation. Other big-name IPOs included Instacart ($10 billion valuation), Birkenstock ($7.5 billion), and Kenvue ($41 billion). Reddit's IPO this month will be valued at around $6.5 billion and could be an important test of how receptive markets are to new listings.

Investment banks could get a big boost

Investment bankers hope 2024 will be a bounce-back year for IPOs. Morgan Stanley (NYSE: MS) and Goldman Sachs (NYSE: GS) are two investment banks working with Reddit on its IPO and eagerly anticipate what will happen next.

Morgan Stanley's investment banking revenue has dropped significantly, down 55% over the past two years. Goldman Sachs has seen a similar drop, with its investment banking revenue falling 56% over two years. These companies have managed to navigate a tough investment banking market through solid trading revenues and wealth management businesses. However, if the appetite for risk returns and IPOs perform well, these stocks could get a big boost.

The fact that leading IPO candidates are returning to the market is positive, showing that companies finally believe they can once again leap into public ownership. The Federal Reserve's putting a pause on interest rate hikes is another positive development. Year-over-year inflation readings have retreated from their high levels in 2022, and many are hopeful that the Fed will achieve a soft landing, bringing down inflation without inducing too much pain on the economy.