Salesforce Introduces New Flexible Agentforce Pricing to Accelerate the Digital Labor Revolution

In This Article:

New ‘Flex Credits’ pricing model enables businesses to scale AI-powered digital labor to every employee, department, and process

SAN FRANCISCO, May 15, 2025--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the global leader in AI CRM, today introduced new flexible pricing for Agentforce designed to meet rapidly accelerating demand for digital labor for every employee, department, and business process. AI adoption is moving at an unprecedented pace, yet for many CIOs, the challenge lies in maintaining cost control amid the pressure to innovate. According to Salesforce’s CIO AI Trends research, 90% report that managing AI costs is limiting their ability to drive value, a finding reinforced by recent reporting from CIO.com.

Organizations are increasingly seeking a pricing model aligned to how AI agents deliver business outcomes and create value. This new approach enables teams to start small, experiment flexibly with different use cases, and then scale their success across their entire enterprise, empowering humans and agents to work together seamlessly to drive success.

To accelerate this shift toward limitless digital labor capacity, Salesforce today introduced three major pricing innovations explicitly designed to unlock AI adoption at scale, empower organizations to expand their digital workforces, and deliver strategic investment flexibility enterprise-wide:

1. New Flex Credits to scale Agentforce across every workflow

Thousands of organizations have successfully leveraged Salesforce’s existing conversational pricing at $2 per conversation. Now, Salesforce introduces Flex Credits, offering customers unprecedented flexibility with a consumption-based model that aligns cost with business outcomes. Flex Credits ensure you only pay for the exact actions Agentforce performs — whether that's updating customer records, automating complex workflows, or resolving cases. Each of these actions consumes just 20 Flex Credits ($0.10 per action), directly tying your investment to measurable, valuable AI-driven results.

Flex Credits, available in packs of 100,000 credits ($500), empower companies to scale and manage AI investments effectively, driving deeper and broader business outcomes. Through the Salesforce Digital Wallet, customers can strategically allocate AI spend to align directly with high-value use cases, optimizing their AI initiatives for maximum impact. Additionally, organizations gain detailed insights into usage trends, credit consumption, demand forecasting, and can proactively manage their supply of credits as new agents launch and AI adoption expands.