Saylor’s Strategy piles on more Bitcoin at peak prices

Michael Saylor’s firm Strategy (formerly MicroStrategy) is doubling down on Bitcoin.

According to a May 5 SEC filing, the company purchased 1,895 BTC between April 28 and May 4 at an average price of $95,167. The total value of the buy came to $180.3 million.

The filing confirms that Strategy now holds 555,450 BTC acquired at an average purchase price of $68,550 per coin. That brings the firm’s total Bitcoin exposure to $38.08 billion.

The move was funded using proceeds from its at-the-market (ATM) equity offerings, including its 2024 Common ATM and newly established STRK ATM, which together brought in the exact $180.3 million used for the latest purchase.

Notably, the company has increased its capital deployment plan to $84 billion, now split between equity and fixed income instruments to further accumulate Bitcoin. In the same announcement, Strategy raised its Bitcoin gain target to $15 billion and its BTC yield target to 25%.

This aggressive strategy continues Saylor’s long-standing approach, where Bitcoin is treated as a core treasury asset, not just a speculative investment.

The firm also reminded investors about its Strategy Dashboard, a disclosure hub on its website, used for real-time Bitcoin updates and KPI metrics.

As of May 5, Bitcoin was trading at $96,010, as per Kraken's price feed. This puts the value of Strategy’s BTC holdings near breakeven on the most recent purchase.

Strategy's Bitcoin accumulation game plan has made the company the largest corporate holder of Bitcoin. On May 1, the software company reported its Q1 earning and its Bitcoin return has reached 14% so far in 2025.

At press time, the stock price of Strategy is trading at $394.37. up by over 5.62% in the last five days.