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Is Scotts Miracle-Gro Company a Buy?

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Marijuana stocks are popular on Wall Street these days, with even giant international corporations attempting to stake out a claim in the space with big investments. But you don't have to own a stock that sells marijuana or a product that contains it (or its compounds) to get exposure to the massive growth expected in the sector. You could, instead, focus on companies that provide products and services to marijuana growers. One name that has been working hard to grow its presence as such a supplier is The Scotts Miracle-Gro Company (NYSE: SMG). Is it worth owning?

Picks and shovels

Scotts is probably best known for lawn-care products like Miracle-Gro and Roundup. But those are just two of the company's products that help individual consumers and professionals alike maintain beautifully manicured landscapes. It's the company's core business, accounting for roughly 80% of sales in fiscal 2018.

A man with his head on a table and a stock graph heading sharply lower
A man with his head on a table and a stock graph heading sharply lower

Image source: Getty Images.

The thing about this segment is that it's not exactly a big growth opportunity. In fact, slow growth is likely the best that can be expected. For example, revenue on this side of the business actually fell 2% in fiscal 2018 because of sales weakness at Scotts' four largest retail store customers. Although the company doesn't report the fourth largest retailer to which it sells, the top three are Home Depot, Lowe's, and Wal-Mart, which together account for roughly 60% of sales. It's little wonder that soft sales at just a handful of names was enough take a toll, here.

This helps to explain why Scotts has decided that it wants a piece of the marijuana business. A little more diversification would be a good thing. In keeping with its roots, though, it hasn't invested in marijuana directly; it has built a sizable business selling hydroponic equipment. Hydroponics have long been used to grow marijuana, even before it was an increasingly legal thing to do. As the number of people growing pot expands, so too should the need for hydroponic equipment.

Very fast growth

Year over year, the company's hydroponic sales grew 20% in fiscal 2018. That number was even more incredible in the fiscal first quarter of 2019, when sales growth was a massive 84%. For reference, lawn care saw growth of 9% in the first quarter, a good number, but nothing like what the company's hydroponic division, known as Hawthorne, experienced.

The problem is that the Hawthorne number isn't exactly a clean, apples-to-apples comparison, because Scotts has been using acquisitions to build its hydroponic business. That's clearly resulting in swift revenue growth, which should excite investors. But there's a downside to this approach, especially in an industry as hot as marijuana: price.