Sell, Sell, Sell! How and When to Know It’s Time to Sell a Stock

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In this episode of Motley Fool Answers, hosts Robert Brokamp and Alison Southwick want to focus on one question -- but it's a big one, especially for long-term Foolish-style investors: When should you sell a stock? To provide the answer, they've tapped (or is it taped?) a couple of big Fools with expertise in these matters: Motley Fool Chief Investment Officer Andy Cross and Ron Gross, the advisor for Motley Fool Total Income, who conveniently did a presentation on the subject at the recent FoolFest.

They'll lead off with a discussion of several terrible reasons to either close out a position or choose to stay in it for too long. But then they'll get to the meat of the issue, with the three good categories of reasons for selling. Then, Cross and Gross rapidly respond to seven interesting inquiries from the audience.

A full transcript follows the video.

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This video was recorded on Aug. 14, 2018.

Alison Southwick: This is Motley Fool Answers! I'm Alison Southwick and today we're taking you back to FoolFest with advice from Motley Fool's Andy Cross and Ron Gross on when to sell a stock. All that and... Well, actually that's it on this week's episode of Motley Fool Answers.

Last year we did a series on when to sell a stock and because of your feedback, we learned that you were hungry for even more on the topic. Thankfully, Motley Fool's chief investment officer, Andy Cross, and Ron Gross [the advisor for Motley Fool's Total Income service] covered the topic at FoolFest this year, so we're just going to go ahead and run their presentation whole cloth. It's pretty fun. Andy and Ron start off by covering some common misconceptions around selling. Enjoy!

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Ron Gross: We thought it'd be fun if we started with some misconceptions -- feel free to chime in, here -- before we get into the real reasons why we think it'd be fair to sell. So, first one, right?

Andy Cross: You've heard a lot of these. I know I have said some of these myself.

Gross: The first one you hear all the time -- especially if you watch CNBC -- I'm going to discourage you to do because it raises the blood pressure. They're an entertainment vehicle. They've got to maintain that hype as much as they possibly can so you stay on that channel. I think it's counterproductive to long-term investing, but they do have some smart guys.