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The simplest way to benefit from a rising market is to buy an index fund. But if you buy individual stocks, you can do both better or worse than that. Investors in Shanghai Jin Jiang International Hotels (Group) Company Limited (HKG:2006) have tasted that bitter downside in the last year, as the share price dropped 41%. That's well bellow the market return of -5.0%. Even if you look out three years, the returns are still disappointing, with the share price down (the share price is down 40%) in that time. Unfortunately the share price momentum is still quite negative, with prices down 11% in thirty days.
View our latest analysis for Shanghai Jin Jiang International Hotels (Group)
To quote Buffett, 'Ships will sail around the world but the Flat Earth Society will flourish. There will continue to be wide discrepancies between price and value in the marketplace...' One flawed but reasonable way to assess how sentiment around a company has changed is to compare the earnings per share (EPS) with the share price.
Even though the Shanghai Jin Jiang International Hotels (Group) share price is down over the year, its EPS actually improved. It's quite possible that growth expectations may have been unreasonable in the past. By glancing at these numbers, we'd posit that the the market had expectations of much higher growth, last year. But other metrics might shed some light on why the share price is down.
Shanghai Jin Jiang International Hotels (Group)'s dividend seems healthy to us, so we doubt that the yield is a concern for the market. The revenue trend doesn't seem to explain why the share price is down. Of course, it could simply be that it simply fell short of the market consensus expectations.
You can see how revenue and earnings have changed over time in the image below, (click on the chart to see cashflow).
Balance sheet strength is crucual. It might be well worthwhile taking a look at our free report on how its financial position has changed over time.
What about the Total Shareholder Return (TSR)?
We'd be remiss not to mention the difference between Shanghai Jin Jiang International Hotels (Group)'s total shareholder return (TSR) and its share price return. Arguably the TSR is a more complete return calculation because it accounts for the value of dividends (as if they were reinvested), along with the hypothetical value of any discounted capital that have been offered to shareholders. Dividends have been really beneficial for Shanghai Jin Jiang International Hotels (Group) shareholders, and that cash payout explains why its total shareholder loss of 39%, over the last year, isn't as bad as the share price return.