When we think about the challenges of saving for retirement, psychology might not be the first thing to come to mind. If you're anything like me, the problem may have more to do with paychecks that can't cover all those tempting airfare purchases.
But as it turns out, our minds have a lot to do with why half of Americans aren't saving for retirement. Specifically, we may be falling victim to a common human cognitive error known as the "present bias."
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How the present bias makes it that much harder to save for retirement
Present bias is the common human tendency to place more value in immediate rewards than in those that will come in the distant future. In a 2011 experiment, UCLA professor Hal Hershfield demonstrated present bias in action. Hershfield showed college students photos of themselves that had been digitally doctored to reflect what they might look like at age 70. He found that students who were asked to "look their older self in the eye" would stash a much larger portion of a theoretical $1,000 windfall into a retirement account -- $172, as opposed to just $80 among the control group, on average. In forcing some subjects to confront their older selves, the exercise helped to counteract the cognitive error by making the future a bit more tangible.
If you, too, struggle with present bias, that's OK -- because once you recognize the error, you can take steps to correct it. For starters, you could try to emulate Hershfield's findings yourself: download one of those "age me" apps, like Oldify, and confront your mortality through your smartphone. Who knows? Staring your saggier self in the eye could be a great motivator (though it may also just make you giggle).
If you're looking for some more practical advice, then it would be wise to come up with, and frequently revisit, a detailed retirement plan that includes specific goals about how you plan to spend your end-of-life income and newfound leisure time. Put it somewhere where you'll see it often. This will help you envision your future self and the lifestyle you want that person to have.
How to save for retirement, no matter how old you are
Psychological motivation is important, of course. But when push comes to shove, your mindset isn't what pads your nest egg. Saving for retirement takes a conscious effort and a bit of know-how. But no matter how far away you are from that fateful date, there are plenty of simple ways to go about it.
1. Take advantage of your company's 401(k) match. If your employer offers a 401(k) plan, you ought to be contributing -- and that goes double if the plan comes with a match. While 1% to 3% of your paycheck might not seem like a lot, an employer match is essentially free money -- and the power of compound interest means those small contributions will add up exponentially over time.