The Simplify Downside Interest Rate Hedge Strategy ETF is Now the Simplify Bond Bull ETF

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New name for recent addition to Simplify’s ETF family better reflects the Fund’s strategy, which has proven popular with investors seeking to hedge against falling long-term interest rates

NEW YORK, February 20, 2025--(BUSINESS WIRE)--Simplify Asset Management ("Simplify"), a leading provider of Exchange Traded Funds ("ETFs"), is today announcing that the Simplify Downside Interest Rate Hedge Strategy ETF has been renamed the Simplify Bond Bull ETF effective today.

The fund’s ticker symbol (RFIX), investment strategy and objective all remain the same.

RFIX is built for investors seeking to profit from falling long-term interest rates by utilizing a proprietary approach which functions similarly to a long-term call option on U.S. Treasury bonds. The fund’s design also maximizes positive convexity and minimizes time decay, providing investors with a significant hedge against market stress scenarios where Treasury yields tend to decline. RFIX, launched in December 2024, provides exposure that is akin to a mirror image of the Simplify Interest Rate Hedge ETF (PFIX), which seeks to hedge interest rate movements from rising long-term rates.

"We’ve been pleased with the response that RFIX has received since we brought it to market just a few weeks back, but we also thought ‘let’s call this fund what it is,’ so for bond bulls, this is the ETF for you," said Harley Bassman, Managing Partner at Simplify, and creator of the approach underpinning both RFIX and PFIX.

Since launching on December 10, 2024, RFIX has grown to approximately $100 million in AUM.

For more information on RFIX and the entire Simplify ETF family, visit: https://www.simplify.us/

ABOUT SIMPLIFY ASSET MANAGEMENT INC
Simplify Asset Management Inc. is a Registered Investment Adviser founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes for which clients are looking.

DEFINITIONS:

Convexity: A measure of how the duration of a bond changes as interest rates change. The greater the convexity of a bond, the greater that change will be for a specific interest rate shift.

IMPORTANT INFORMATION

Investors should carefully consider the investment objectives, risks, charges, and expenses of Exchange Traded Funds (ETFs) before investing. To obtain an ETF's prospectus or Summary prospectus containing this and other important information, please call (855) 772-8488, or visit SimplifyETFs.com. Please read the prospectus carefully before you invest.

An investment in the fund involves risk, including possible loss of principal.

The fund is actively-managed is subject to the risk that the strategy may not produce the intended results. The fund is new and has a limited operating history to evaluate. The Fund invests in ETFs (Exchange-Traded Funds) and entails higher expenses than if invested into the underlying ETF directly. The lower the credit quality, the more volatile performance will be. When junk bonds sell off, the lowest-rated bonds are typically hit hardest known as blow up risk. Likewise, the riskiest bonds typically rise fastest in a bull market however these investments that don't have a credit rating are typically the most volatile, hard to price and the least liquid.