Snap (SNAP) Reliance on International Sales: What Investors Need to Know

Zacks Equity Research

Tue, May 13, 2025, 7:16 AM 4 min read

Did you analyze how Snap (SNAP) fared in its international operations for the quarter ending March 2025? Given the widespread global presence of this company behind Snapchat, scrutinizing the trends in international revenues becomes imperative to assess its financial strength and future growth possibilities.

The global economy today is deeply interlinked, making a company's engagement with international markets a critical factor in determining its financial success and growth path. It has become essential for investors to comprehend how much a company relies on these foreign markets, as this understanding reveals the firm's potential for consistent earnings, its capacity to harness different economic cycles, and its overall growth prospects.

Participation in global economies acts as a defense against economic difficulties at home and a pathway to more rapidly developing economies. However, it also comes with the complexities of dealing with fluctuating currencies, geopolitical risks and different market dynamics.

While delving into SNAP's performance for the past quarter, we observed some fascinating trends in the revenue from its foreign segments that are commonly modeled and observed by analysts on Wall Street.

For the quarter, the company's total revenue amounted to $1.36 billion, experiencing an increase of 14.1% year over year. Next, we'll explore the breakdown of SNAP's international revenue to understand the importance of its overseas business operations.

A Closer Look at SNAP's Revenue Streams Abroad

Of the total revenue, $307.51 million came from Rest of World during the last fiscal quarter, accounting for 22.56%. This represented a surprise of -4.39% as analysts had expected the region to contribute $321.62 million to the total revenue. In comparison, the region contributed $301.31 million, or 19.35%, and $255.8 million, or 21.41%, to total revenue in the previous and year-ago quarters, respectively.

During the quarter, Europe contributed $224.02 million in revenue, making up 16.43% of the total revenue. When compared to the consensus estimate of $231.11 million, this meant a surprise of -3.07%. Looking back, Europe contributed $287.03 million, or 18.43%, in the previous quarter, and $195.84 million, or 16.39%, in the same quarter of the previous year.

International Revenue Predictions

Wall Street analysts expect Snap to report $1.34 billion in total revenue for the current fiscal quarter, indicating an increase of 8.2% from the year-ago quarter. Rest of World and Europe are expected to contribute 21.5% ($287.15 million) and 18.9% ($253.17 million) to the total revenue, respectively.

For the full year, the company is projected to achieve a total revenue of $5.83 billion, which signifies a rise of 8.8% from the last year. The share of this revenue from various regions is expected to be: Rest of World at 21.7% ($1.27 billion) and Europe at 18.3% ($1.06 billion).

Closing Remarks

Snap's leaning on foreign markets for its revenue stream presents a mix of chances and challenges. Therefore, a vigilant watch on its international revenue movements can greatly aid in projecting the company's future direction.

In an era of growing international interdependencies and escalating geopolitical disputes, Wall Street analysts are vigilant in tracking these trends for businesses with a global reach, in order to refine their predictions of earnings. It should be noted, however, that a multitude of other elements, such as a company's domestic position, also play a significant role in shaping the earnings forecasts.

At Zacks, we place significant importance on a company's evolving earnings outlook. This is based on empirical evidence demonstrating its strong influence on a stock's short -term price movements. Invariably, there exists a positive relationship -- an upward revision in earnings estimates is typically mirrored by a rise in the stock price.

Boasting a remarkable track record that's been externally verified, the Zacks Rank, our unique stock rating system, leverages changes in earnings projections to function as a reliable gauge for predicting short-term stock price movements.

At present, Snap holds a Zacks Rank #3 (Hold). This ranking implies that its near-term performance might mirror the overall market movement. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

A Look at Snap's Recent Stock Price Performance

Over the preceding four weeks, the stock's value has appreciated by 16.4%, against an upturn of 9.1% in the Zacks S&P 500 composite. In parallel, the Zacks Computer and Technology sector, which counts Snap among its entities, has appreciated by 11.9%. Over the past three months, the company's shares have seen a decline of 15.1% versus the S&P 500's 3.1% decline. The sector overall has witnessed a decline of 6.8% over the same period.

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This article originally published on Zacks Investment Research (zacks.com).

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