Is Southern Cross Media Group Limited (ASX:SXL) A Smart Choice For Dividend Investors?

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Today we'll take a closer look at Southern Cross Media Group Limited (ASX:SXL) from a dividend investor's perspective. Owning a strong business and reinvesting the dividends is widely seen as an attractive way of growing your wealth. If you are hoping to live on the income from dividends, it's important to be a lot more stringent with your investments than the average punter.

With Southern Cross Media Group yielding 6.2% and having paid a dividend for over 10 years, many investors likely find the company quite interesting. We'd guess that plenty of investors have purchased it for the income. Some simple analysis can offer a lot of insights when buying a company for its dividend, and we'll go through this below.

Explore this interactive chart for our latest analysis on Southern Cross Media Group!

ASX:SXL Historical Dividend Yield, July 1st 2019
ASX:SXL Historical Dividend Yield, July 1st 2019

Payout ratios

Companies (usually) pay dividends out of their earnings. If a company is paying more than it earns, the dividend might have to be cut. Comparing dividend payments to a company's net profit after tax is a simple way of reality-checking whether a dividend is sustainable. Although Southern Cross Media Group pays a dividend, it was loss-making during the past year. When a company recently reported a loss, we should investigate if its cash flows covered the dividend.

The company paid out 63% of its free cash flow, which is not bad per se, but does start to limit the amount of cash Southern Cross Media Group has available to meet other needs.

Is Southern Cross Media Group's Balance Sheet Risky?

Given Southern Cross Media Group is paying a dividend but reported a loss over the past year, we need to check its balance sheet for signs of financial distress. A rough way to check this is with these two simple ratios: a) net debt divided by EBITDA (earnings before interest, tax, depreciation and amortisation), and b) net interest cover. Net debt to EBITDA measures total debt load relative to company earnings (lower = less debt), while net interest cover measures the ability to pay interest on the debt (higher = greater ability to pay interest costs). With net debt of 1.91 times its EBITDA, Southern Cross Media Group has an acceptable level of debt.

Net interest cover can be calculated by dividing earnings before interest and tax (EBIT) by the company's net interest expense. Net interest cover of 8.87 times its interest expense appears reasonable for Southern Cross Media Group, although we're conscious that even high interest cover doesn't make a company bulletproof.