How Are the Stocks You Bet On in Y2K Doing Now?

The one constant in the stock market is change. Stock prices change from second to second, industry leaders come and go and today’s favored stocks could end up unloved in the next market cycle. Newer investors might be surprised to learn that some of today’s most prominent companies, such as Netflix, Google and Facebook, didn’t even exist in 2000, when the tech bubble was in the process of bursting. Here’s a look back at some of the stocks that were making news 19 years ago and how they’re doing today versus back then.

1. Krispy Kreme Doughnuts (KREM/KKD): 2000

When Krispy Kreme Doughnuts held its IPO in 2000, the investing world went crazy. Paralleling the lines out the door for the company’s doughnuts, investors were lining up to get a bite of one of the tastiest IPOs of the year and they weren’t disappointed. In early 2001 the stock traded at nearly four times its $21 IPO price on April 5, 2000. Krispy Kreme, which sold its first doughnut in 1937, continued growing revenue, income and locations significantly through the early 2000s.

Krispy Kreme Doughnuts: 2019

If you’re looking to buy Krispy Kreme shares today, you’re out of luck. In 2016, the company agreed to be acquired by privately held JAB Holdings for $21 per share. JAB Holdings is the investment vehicle of the Reimann family, a group of German billionaires. While JAB Holdings might not be a well-known name to investors, its properties certainly are. The company also owns Keurig Green Mountain, Caribou Coffee and Peet’s Coffee & Tea, among other brands.

2. Microsoft (MSFT): 2000

Microsoft could seemingly do no wrong at the end of 1999 as its ubiquitous Windows operating system was installed and reinstalled in a seemingly endless computer upgrade cycle. Earnings were skyrocketing, jumping from 84 cents a share in 1999 to $1.42 a year later. By 2000, the tech giant took the title of the largest company in the U.S. in terms of market capitalization after not even cracking the top 10 just five years earlier.

Microsoft: 2019

In one sense, not much has changed for Microsoft since 2000. It had the largest market cap in the world in early 2000 and still holds that title in 2019. Even so, there have certainly been some bumps along the way. On April 24, 2000, the stock tanked 15.4% in a single day on a combination of general market sentiment, weaker-than-expected revenue and rumors of a government breakup. After peaking at over $58 in December 1999, MSFT shares didn’t break to new highs until late 2016. Patient shareholders were rewarded, however, as the stock reignited and crested above $138 in August 2019.