Stream Hatchet, a GameSquare Company, Signs Largest Campaign Contract with Capcom
ACCESS Newswire · GameSquare Holdings, Inc.

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Capcom used Stream Hatchet's technology and agency resources to support the highly successful launch of Monster Hunter Wilds

FRISCO, TX / ACCESS Newswire / March 10, 2025 / Stream Hatchet an influencer marketing company and live streaming analytics platform and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), today announced a new contract with Capcom to support the launch of Monster Hunter Wilds. The contract is expected to contribute to GameSquare's revenue in 2025.

Under the terms of the contract, Stream Hatchet leveraged its best-in-class resources to help Capcom generate mass awareness for the release of the game, which has quickly become one of the most successful video game debuts of all time, breaking 1.3 million concurrent users on Steam, ranking 5th highest in Steam history and is Capcom's fastest selling game. Stream Hatchet's services include technology-enabled influencer discovery, talent sourcing, events production, and granular post-campaign performance analysis.

"We are thrilled to be a part of one of the most successful video game launches of all time," stated Justin Kenna, GameSquare's CEO. "This contract with Capcom is a great example of the platform GameSquare and Stream Hatchet have created, highlighting our scale, technology, and best-in-class capabilities. Most importantly, it highlights Stream Hatchet's ability to leverage their leading technology and knowledge of gaming culture to produce successful outcomes for their customers."

Eduard Montserrat, CEO of Stream Hatchet added, "We are excited that our influencer marketing team's inaugural activation supported one of this year's top-performing game releases. This success was amplified by our industry-leading influencer marketing technology including the seamless integration of proprietary code deployment technology. We can't wait to continue to build upon our success with Capcom and showcase the exceptional capabilities of our managed services team."

About Stream Hatchet

Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a suite of services encompassing a user-friendly SaaS platform, custom reports, and strategic agency consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides stakeholders in the live-streaming industry with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele - from video game publishers and marketing agencies to esports organizers and teams - who rely on the company's cutting-edge data analytics to optimize their marketing strategies, secure lucrative sponsorships, enhance esports performance, and build successful tournaments.