Should You Think About Buying Safestyle UK plc (LON:SFE) Now?

Safestyle UK plc (LON:SFE), might not be a large cap stock, but it received a lot of attention from a substantial price movement on the AIM over the last few months, increasing to UK£0.54 at one point, and dropping to the lows of UK£0.39. Some share price movements can give investors a better opportunity to enter into the stock, and potentially buy at a lower price. A question to answer is whether Safestyle UK's current trading price of UK£0.40 reflective of the actual value of the small-cap? Or is it currently undervalued, providing us with the opportunity to buy? Let’s take a look at Safestyle UK’s outlook and value based on the most recent financial data to see if there are any catalysts for a price change.

See our latest analysis for Safestyle UK

Is Safestyle UK still cheap?

According to my price multiple model, which makes a comparison between the company's price-to-earnings ratio and the industry average, the stock price seems to be justfied. I’ve used the price-to-earnings ratio in this instance because there’s not enough visibility to forecast its cash flows. The stock’s ratio of 11.69x is currently trading slightly below its industry peers’ ratio of 11.83x, which means if you buy Safestyle UK today, you’d be paying a reasonable price for it. And if you believe that Safestyle UK should be trading at this level in the long run, then there’s not much of an upside to gain over and above other industry peers. Is there another opportunity to buy low in the future? Since Safestyle UK’s share price is quite volatile, we could potentially see it sink lower (or rise higher) in the future, giving us another chance to buy. This is based on its high beta, which is a good indicator for how much the stock moves relative to the rest of the market.

What kind of growth will Safestyle UK generate?

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AIM:SFE Earnings and Revenue Growth April 23rd 2022

Investors looking for growth in their portfolio may want to consider the prospects of a company before buying its shares. Buying a great company with a robust outlook at a cheap price is always a good investment, so let’s also take a look at the company's future expectations. Safestyle UK's earnings over the next few years are expected to increase by 65%, indicating a highly optimistic future ahead. This should lead to more robust cash flows, feeding into a higher share value.

What this means for you:

Are you a shareholder? SFE’s optimistic future growth appears to have been factored into the current share price, with shares trading around industry price multiples. However, there are also other important factors which we haven’t considered today, such as the track record of its management team. Have these factors changed since the last time you looked at SFE? Will you have enough conviction to buy should the price fluctuate below the industry PE ratio?