Twitter takeover: EU and UK warn Elon Musk must comply or face sanctions
<span>Photograph: Dado Ruvić/Reuters</span>
Photograph: Dado Ruvić/Reuters

The UK and EU have warned that Twitter must comply with new content rules or face sanctions that range from fines to a total ban, as concerns were raised that hate speech will increase on the platform under the ownership of Elon Musk.

The world’s richest man has agreed a $44bn (£34bn) deal to buy the social media network, which will hand control of a platform with 217 million users to a self-confessed “free speech absolutist”.

A UK government spokesperson said companies must adhere to the forthcoming online safety bill, which requires platforms to protect users from harmful content, or face the threat of large fines and, for repeat offenders, a total ban.

“Twitter and all social media platforms must protect their users from harm on their sites. We are introducing new online safety laws to safeguard children, prevent abusive behaviour and protect free speech. All tech firms with users in the UK will need to comply with the new laws or face hefty fines and having their sites blocked.”

Thierry Breton, the EU’s commissioner for the internal market, reminded the Tesla chief executive on Tuesday that he would have to comply with the newly agreed Digital Services Act, which requires online platforms to tackle illegal content such as hate speech.

“Be it cars or social media, any company operating in Europe needs to comply with our rules – regardless of their shareholding,” tweeted Breton. “Mr Musk knows this well. He is familiar with European rules on automotive, and will quickly adapt to the Digital Services Act.”

Speaking to the Financial Times, Breton added: “We welcome everyone. We are open but on our conditions. At least we know what to tell him: ‘Elon, there are rules. You are welcome but these are our rules. It’s not your rules which will apply here.’”

He went on to warn that companies in breach of the new rules, expected to come into force in 2024, can face fines of up to 6% of global turnover and outright bans for repeat offenders.

The act will require social media platforms to allow users to flag illegal content – such as promotion of terrorism or commercial scams – in an “easy and effective way” so that it can be swiftly removed.

Musk responded to the EU and UK announcements on Tuesday, tweeting: “The extreme antibody reaction from those who fear free speech says it all.”